Who is the most popular person in China's automotive circle recently? The editor thinks this is none other than Zhou Guanyu! The young man, who is just over a month away from turning 23, is the first full-fledged Formula One driver in Chinese history. In the 2022 season, Zhou Guanyu, who drove the Alfa Romeo Racing Team racing car, won the first F1 point of his career in the opener, making history! At the same time, Alfa Romeo's domestic popularity has once again been pushed to a high point.
On March 17, Alfa Romeo officially announced that its 2022 Giulia and 2022 Giulia/Stelvio four-leaf clover models were officially launched, and the 2022 Giulia models were launched in two models, with a price range of 379,800-43.98 million yuan. The 2022 Giulia/Stelvio Four-Leaf Clover Edition is priced at 902,800 yuan and 952,800 yuan, respectively. The appearance of the new car has not changed much, only in some aspects of the configuration and other aspects of optimization and improvement, while the official will also provide RAAS (Racing As A Service) upgradeable F1 track racing experience, from the product + experience + service three dimensions to comprehensively enhance the car experience.
In addition, Alfa Romeo also launched the Giulia GTA/GTAm limited edition model earlier, with a total of 500 units worldwide and 40 units in China. No one will buy such a car, because these 40 limited models have long been sold out. If you want to buy it now, you may only be able to increase the price of the order that has not been delivered to the owner of the car.
This self-proclaimed model is "an F1 that can be driven every day" brand, and its popularity in China is actually not high, and sales are mediocre. Although it is called a "civilian Ferrari" and indeed has an inextricable relationship with Ferrari, it still cannot change The niche of Alpha Romeo in the Chinese market. After all, a car that is "driven every day" is still more comfortable for most people. For some, though, it's quite appealing!
The Alfa Romeo brand is not only a century-old car brand, but also a century-old racing brand, Alfa Romeo's first trophy dates back to 1920, exactly 102 years ago, and even Enzo Ferrari, a legend, spent a long time in the Alfa Romeo team. Racing genes can be said to be engraved in the bones of the Alfa Romeo brand, which is why even an SUV like Stelvio is known for its control!
Since officially entering the Chinese market in 2017, Alfa Romeo's evaluation has tended to be polarized. People who like it like it so much, the ultimate control, the same level of leading power level, so that this car has become a rare "driving machine" of the same level, and the four-leaf clover version is described by fans as a ceiling! People who don't like it think that its crowded rear row does not match its price, and the late maintenance problem has dissuaded a large number of consumers who are not so fond of driving. In the eyes of people who do not like it, it is simply not as good as the mainstream luxury medium-sized cars such as "34C", and even inferior to the same level of some second- and third-tier luxury brands. To be honest, in the editor's opinion, a car to drive every day, the handling may not really be as important as comfort.
But isn't Alfa Romeo bad? Not so! The standard carbon fiber drive shaft on the Giulia is difficult to find in the same class, the rear-limit slip differential makes this car extremely extremely extremely limited, the 90° angle 2.9T V6 twin-turbo all-aluminum engine on the four-leaf clover version is simply unmatched, and the super horsepower of 510 horses proves that it is not simply a "Ferrari engine with two cylinders". As a driver's car, whether it is Giulia or Stelvio, it can bring the ultimate happiness to the driver.
For the consumer, a car that suits him must be a good car, but a good car is not necessarily suitable for all consumers. This is exactly what Alfa Romeo's models are, they are good driver's cars, but the editor does not think of them as an "Everyday Car", they are more like a "Weekend Car", allowing you to be alone or take your other half at night or during rest, a short escape from the city' troubles, to the suburban mountain roads to "indulge" yourself a little, enjoy the precious pleasure.
Auto Network Review: Alfa Romeo is good enough, but it's more suitable for a small number of people.
In the editor's view, Alfa Romeo is destined to be a niche brand, and the handling it pays attention to can indeed make car fans talk about it, but even the most fanatical fans need to return to the plain. The bland life is what most people are experiencing, but outside of the bland life, the occasional passion is essential! Therefore, Alfa Romeo is still very necessary to exist, as the second car in the family or the third and fourth car, it can bring great happiness! If it wasn't the only car you used, would you choose Alfa Romeo? Feel free to leave your answer in the comments section!