In order to boost the brand's profitability, Italian car manufacturer Alfa Romeo has recently focused on the development of SUVs, successively announcing Stelvio and Tonale, and a start-up SUV car believed to be called Brennero is expected to be published in 2024, and launching a large pure electric SUV positioned on top of Stelvio in 2026 or 2027. As for the giulia, the only car that is not an SUV, it will be transformed into an electric vehicle.
For Alfa Romeo fans, the strategy of continuing to launch SUV products should be mixed, and the joy is that the brand should be able to regain its footing with the SUV army and not be abandoned by the market because of the evolution of the times. The worry is that Alfa Romeo seems to have a trend to become an SUV brand, and by 2027 or so, the brand will have a complete lineup of up to 4 SUV cars, but the future planning of the sedan product Giulia seems to be forgotten in the corner....
The good news is that Alfa Romeo hasn't actually forgotten Giulia, and according to an interview with Jean-Philippe Imparato, CEO of the brand, it is clear that it has no intention of abandoning Giulia and will launch the next generation of new cars to compete with the BMW 3 Series. But for some internal combustion engine enthusiasts, the next development is undoubtedly bad news, that is, the new generation of Giulia will become an electric vehicle.
It is not surprising that there will be such a development, alfa Romeo has previously announced that the brand will become a pure electric vehicle factory in 2027, and the next generation of Giulia should naturally appear in the form of an electric vehicle. Based on earlier spy photos, Giulia may launch a small makeover model in 2023, that is, before the 2027 deadline, the fuel-powered Giulia should still be on Alfa Romeo's product list.
As for the possibility of the return of the hatchback giulietta that will be discontinued in 2020, the answer is probably no, Jean-Philippe Imparato bluntly said that the Tonale crossover SUV has replaced its market positioning, and the Giulietta is a regional product with the main target of the European market, and compared with the global strategic car Tonale, the latter is more able to meet the needs of Alfa Romeo's next expansion plan.