[Aika Auto Overseas New Car Original]
Recently, overseas media revealed that Alfa Romeo, who has just released a new SUV model Tonale, is about to make a bigger move in 2024 - launching the first pure electric model in the history of the brand. It is reported that the news was revealed by the brand CEO Jean-Philippe Imparato in an exclusive interview.
Just released Alpha. Romeo Tonale
Jean-Philippe Imparato even openly revealed the details of the new car in this interview, which will be a small SUV positioned under the Tonale, or named Brennero, which will usher in the world premiere in 2024 and launch a pure electric version in 2025. Meanwhile, Alpha. Romeo will also continue to offer models with internal combustion engines. In addition, since 2025, Alpha. All new cars introduced by Romeo will completely bid farewell to the internal combustion engine and move towards electrification completely.
As a successful car manager, Imparato has led the loss-making Peugeot out of the haze, and now he is in Alpha. Romeo has the same mission. He plans to fully benchmark the historic Alfa Romeo brand from product positioning to price bmw in the future, and achieve cost-profit break-even in just a few years.
In this regard, Alfa Romeo urgently needs to update and expand its own product line, the brand plans to launch 5 models, in addition to the just unveiled Tonale, Giulia and Stelvio replacement models are also in progress. The Brennero, a small SUV set to launch in 2024, is its fourth model. Imparato admits that the brand has not yet completed planning for a fifth new car, but it may be a successor to the hatchback Giulietta. In addition, Imparato revealed that the brand will continue to expand into markets outside of Europe, and the North American market will be a top priority.
2015 Alfa Romeo Giulietta
More than a century of history alpha. Romeo classics: Montreal (top), 33 Bertone Carabo (bottom left), Tipo33 (bottom right)
alpha. Romeo plans to launch a new car every year until 2030. The new tonale, which has just been released, represents the future development direction of the brand. For the Italian sports car brand with a glorious history, Tonale is like a bridge between the era of the internal combustion engine and the era of electrification.
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