Ford has an electric horse, Mazda also has an electric horse, from the perspective of proximity, Mazda's electric horse is estimated to bring more emotional value.
It has been more than 2 years since FAW Mazda merged with Changan Mazda at the end of 2021, and the Mazda 6 has disappeared.
Niche Mazda
In 2023, Changan Mazda's annual sales will be 88,000 units, a year-on-year decrease of 14.77%, and in 2024, the sales of Ankesaila, the main sales force, will decline, with sales reaching 6,034 units in January, falling to 1,873 units in February, and only 2,737 units in March.
The Mazda CX-50 line, which was launched last year and reached a "reconciliation of the century" with Leung Ka Fai, had a peak monthly sales of just over 1,000 units, and currently sells only a few hundred units.
In fact, in order to boost performance, Ankesaila implemented the policy of 30,000 yuan at the end of June last year, and with the passage of time, the production capacity was gradually released, and the monthly sales peak was close to 9,000 vehicles, but under the rapid development of new energy, the price of fuel vehicles was all pressed down, and the Ankesaila that started at 89,900 yuan lost its advantage in an instant.
It can be said that the current Changan Mazda, for the sake of the market has compromised, the low-priced Ankesaila and CX-5, can also retain a little dignity for Mazda, as for the CX-50 line, the timing of the launch is not right, the high price is not competitive, hundreds of vehicles per month may be paid by fans for feelings.
Mispayment of internal combustion engines
When it comes to Mazda's Skyactiv technology, it's a household name. While conventional gasoline engines use spark plugs to ignite the mixture, SKYACTIV technology uses the working principle of compression ignition, which increases the compression ratio to make the mixture spontaneously ignite at high pressure and improve combustion efficiency.
As a result, when we drive some high-horsepower or high-performance Mazda models, we can achieve satisfactory economy even if we take an aggressive driving style. In a nutshell, striking a balance between performance and economy is the result of SKYACTIV's technology.
This kind of technology is praised all the time in the era of fuel vehicles, even if Mazda is "not popular", but it does not prevent it from being "applauded". However, with the rapid development of the new energy vehicle industry, the internal combustion engine has almost no place to stand, and Mazda, which has always been held by the outside world as a stalk of "playing with the rotor when the money is burned, and then selling the car after the money is burned", although the rotor is not dead, it is about to become a range extender.
The pure electric horse 6 ended an era
New energy vehicles with rotors have not yet arrived, and at the Beijing Auto Show, the Mazda6 was transformed into an electric horse 6 and appeared in the public eye. The appearance is still the same taste, the design style of the soul of motion, the details are as much as possible to indicate that this is a pure electric vehicle, but people can see at a glance that it is still the Mazda;
In any case, even Mazda's classic signature Ma6 will fully embrace new energy, and an era with feelings will soon no longer be touchable. Or perhaps, embracing new energy is one thing, according to Mazda's peculiar way of thinking, after raising sales, it is possible to continue to use money to research its own rotary engine?