Before introducing today's protagonist, Alpha Romeo Tonale, let's briefly introduce the history of this niche brand. Alfa Romeo is a well-known Italian car and sports car manufacturer, founded in 1910, headquartered in Milan, the company was acquired by Fiat Group in 1986, and it was not until 2017 that it officially entered China.
As a niche brand, The reason why Alfa Romeo has attracted people's attention is because it has the title of "civilian Ferrari", the story between it and the Italian supercar brand, and those who are interested can learn more about it; secondly, the F1 team of the brand signed Zhou Guanyu from China, which made his exposure in China increase sharply. One thing is very intriguing, that is, Alpha Romeo, who has countless halos in one, has an extremely dismal sales performance in the domestic market, and sales volume is an unavoidable topic for any brand to achieve long-term development. Signing a Chinese player as a team member, in addition to Zhou Guanyu's own strength, can't help but think of Alfa Romeo wanting to take this opportunity to strengthen ties with the Chinese market.
With exposure, the next step is naturally to refine the product array. It has been 4 years since it officially entered the Chinese market, and Alfa Romeo still has only two models on sale, the mid-size car Giulia and the medium-sized SUV , Stelvio, and the lack of model choice is also one of the important reasons hindering the development of the brand. Not long ago, Alfa Romeo released a new compact SUV - Tonale, and the new car will launch a plug-in hybrid version. China is currently the largest new energy vehicle market, and the introduction of new vehicles into domestic sales is just around the corner.
In terms of exterior design, Tonale still uses a clover style forward grille, the headlight group has added a three-stage U-shaped style daytime running lights, and the tail lights have also added similar elements, the visual effect is very eye-catching, but also has a high degree of recognition. The body line is more feminine, it is difficult to find a tough polyline, the rim is five tangent arcs, the shape is more unique, and the overall design language is more in line. The interior has a strong sense of technology and sportiness, which is in line with the aesthetics of young users.
In terms of power, in addition to the traditional fuel version of the model, the light hybrid and plug-in hybrid versions are a major attraction. The hybrid version of the model uses a hybrid VTG (variable geometry turbo) engine and is equipped with a variable geometry turbocharger, which can improve the efficiency of the vehicle, and the driving performance on the actual road is expected.
Write at the end
With a new car, it may not change Alfa Romeo's situation at home, but it is better to actively embrace new things than to stay the same. If the new car Tonale can enter the country at a more pertinent price, it may be able to gain something in sales, after all, the plug-in hybrid model can obtain a new energy license, and let the potential users of first-tier cities have one more reason to choose it. The rest only hopes that the Alfa Romeo brand can continue to gain high attention in the domestic market, and maintain its own "personality" and "small and fine" brand positioning. (Text/UVIS Auto Ride)
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