In the context of the accelerated transformation of the global automobile industry to electrification, intelligence and greening, China's new energy vehicle industry is showing a vigorous development trend. The Beijing Auto Show, which was held again after four years, has also become a technology "arena" and a "competition pool" for traffic for automobile companies.
At the 2024 Beijing International Auto Show, which kicked off on April 25, Hongqi debuted with a total of 22 products from three major sub-brands. Among them, the Hongqi Golden Sunflower brand participated in the international auto show for the first time; The dual flagship models of the Hongqi energy-saving car brand ushered in a new look, and the main hot-selling models launched plug-in hybrid versions; A number of new pure electric products based on the "Hongqi Tiangong" pure electric platform and the "Hongqi Jiuzhang" intelligent platform were unveiled for the first time, and the product lineup was further enriched.
Liu Yigong, general manager of China FAW, said, "In 2023, Hongqi established the strategy of 'All in' new energy vehicles, and at the 2023 Shanghai Auto Show, Hongqi Golden Sunflower, Hongqi Energy-saving Vehicle, and Hongqi New Energy were released. ”
Build a good car that people need
On April 18, on the eve of the Beijing Auto Show, China FAW officially released the "SIGHT (insight) 531" development strategy at the 5th Science and Technology Conference, which will clearly sort out the brand tone of Hongqi in the future - "SIGHT" refers to "safety", "intelligence", "green", "health" and "wonderful".
Based on the development strategy of "SIGHT (Insight) 531" of Yanqi Technology, the Hongqi brand has also made it clear that it aims to independently master key core technologies, and has released three major technology platforms, including the "Hongqi Tiangong" pure electric platform HME, the "Hongqi Honghu" hybrid platform HMP, and the "Hongqi Jiuzhang" intelligent platform HIS, and the products based on the advanced platform were also unveiled at the auto show, showing the profound heritage of the Hongqi brand's new energy technology.
At the Beijing Auto Show, the Hongqi brand brought three sub-brands, Golden Sunflower, Energy-Saving Vehicles and New Energy, demonstrating its strength and innovation in different fields.
Among them, the Golden Sunflower brand, as a representative of China's top luxury, has launched a number of blockbuster products such as the ultra-luxury full-size SUV "Guoyao" and the top luxury flagship sedan "Guoli", highlighting the unique charm of Chinese luxury; The energy-saving car brand has launched models such as the new Hongqi H9 and the 2024 Hongqi HQ9 PHEV, demonstrating Hongqi's firm attitude towards energy conservation and environmental protection. The new energy brand brought a number of new products based on the "Hongqi Tiangong" pure electric platform and the "Hongqi Jiuzhang" intelligent platform, such as Hongqi EHS7 and EH7, reflecting Hongqi's latest achievements in new energy transformation.
In terms of battery safety for new energy, Hongqi pioneered the hexahedral insulation technology of battery cells, and applied aviation-grade thermal insulation materials, which can isolate 10,000 volt voltage and 1,000 degrees of high temperature. In addition, the "Cloud Battery Safety Guard" uses big data and intelligent algorithms to conduct real-time physical examination of the battery to ensure that each battery cell is in a healthy state at all times.
At present, new power car companies are constantly challenging the traditional luxury market with new energy technology, and if they want to defend their luxury brand status, they also need to come up with new energy products that satisfy consumers.
The people need good cars, and Hongqi has always built good cars. Over the past 66 years, Hongqi has focused on high-end and has no distractions. Social development and user consumption upgrading have put forward a more urgent demand for high-end products, and people need better products and services. Judging from the new products and new technologies displayed at the Beijing Auto Show, FAW Hongqi definitely has the technical strength to manufacture "national cars" to meet the needs of the people in the new energy era.
Red Flag's "Traffic Password"
At the Beijing Auto Show, electrification and intelligence have become the mainstream trend, and each auto booth showed its latest new energy vehicle products to show the latest intelligent driving technology to the audience.
For example, at the auto show, many new car-making forces such as Weilai, Xiaopeng, Ideal, Hongmeng Zhixing, Zeekr, Xiaomi, Jiyue, AVATAR, Deep Blue, Zhiji, Haobo, and Leap are all "showing their muscles" and showing their new products. From sedans, SUVs to MPVs, the product matrix of major new car-making forces is constantly improving, and the market competition is becoming more and more fierce.
In the face of the intensive release of new cars in the field of new energy vehicles, everyone is trying to attract the attention of the market in various ways, and car companies are thinking about how to seize the traffic password in this era.
Regarding this problem, in an interview with CCTV's "Dialogue" column, Liu Yigong once said that the traffic password is "user-centric", and only by truly continuously meeting the needs of users can we gain the trust of users for a long time, which is the traffic password for the long-term sustainable development of the brand.
Whether it is in the products and services that users can see or cannot see, Hongqi strives to create a safe, healthy and comfortable travel life for users with new and pioneering technology, the pursuit of the ultimate craftsmanship spirit, and the concierge of Hongqi service.
For example, in terms of safety, Hongqi also insists on quality first. The development cycle of new cars can be shortened, and the safety test can not be shortened, and Hongqi has always used the most stringent standards in safety collisions, vehicle road tests and other links, and it is better to pay 10,000 than to avoid just in case. We will never sacrifice quality for the sake of cycle or cost, which is also the concept of car manufacturing that Hongqi adheres to.
In terms of service, Hongqi brand adheres to the concept of "all for customers, all for customers, and all humble for customers", creates a "heart service" brand, runs through the whole cycle of car use, car purchase and car replacement, and puts an end to the "one-hammer" transaction of product marketing with system capabilities, and always pays attention to user service experience. Launched the industry's first "four lifelong services", paying more attention to the user's car experience throughout the life cycle; Build a "heart service" brand, launch the "three lifetimes and one free insurance" service, and build a comprehensive automobile service chain that runs through customers from car viewing, car selection, car use and even car replacement.
This is the concept of "customer first" that Hongqi has always adhered to, and it is also the long-term doctrine pursued by Hongqi.
This is the "traffic password" that Hongqi understands.
Write at the end
At the Beijing Auto Show, the Hongqi brand, which has 66 years of car manufacturing accumulation, demonstrated its strength and responsibility as a leader of China's auto brands with its strong product lineup and innovation strength.
According to the sales data of the first quarter of 2024, the wholesale sales of the Hongqi brand exceeded 100,300 units, a year-on-year increase of 64.3%, outperforming the market and continuing the strong growth momentum. Among them, the wholesale sales of new energy vehicles in the first quarter exceeded 15,000, a year-on-year increase of 66.3%, standing out among traditional luxury brands and becoming a force in the rapid rise of the new energy market.
It is believed that under the development strategy of "SIGHT (Insight) 531", Hongqi brand will continue to bring high-quality and personalized products and services to consumers, and at the same time inject new vitality into the transformation and innovation of China's automobile industry.