Why are the new national standard electric vehicles becoming more and more unsellable? Car owner: 4 mountains do not move, only fools buy
Electric vehicles used to be the king of urban commuting, but as soon as the new national standard was introduced, sales plummeted. What is it that makes these electric vehicles that were once ubiquitous on the streets so hard to find? Rising prices, speed constraints, strict safety regulations, and complicated licensing procedures are all four mountains that weigh on consumers. Let's unveil the truth of the difficulty of selling new national standard electric vehicles step by step, and see what kind of challenges and opportunities are hidden behind it.
As soon as the new national standard is implemented, the market for electric vehicles is like being paused. You see, in the past, those little electric donkeys with affordable prices and fast speed are now either soaring in price or slow as a snail, so how can people who are in a hurry stand it?
When it comes to price, you have to grind your teeth when you talk about it. I remember that in the past, you could get a pretty good electric car for a few thousand dollars, but now it's good, like buying a car. The new national standard makes the safety requirements high, and electric vehicle manufacturers have to work materials and technology, and the cost has gone up all of a sudden. After going back and forth, in the end, this account is not paid by our consumers? Electric cars of more than 3,000 yuan are now a lot, and for many salaried people, this money is not a small amount.
Speaking of speed, this is probably the biggest headache. The new standard stipulates that the maximum speed of electric vehicles cannot exceed 40 kilometers per hour, and some are even limited to 25 kilometers per hour. Think about it, during the morning rush hour, you ride an electric car that can only run 25 kilometers on the main road, and the cars and buses behind you honk their horns vigorously, and the scene is simply choking. At this speed, it's better to ride a bicycle, at least people can still keep fit.
Safety regulations are a good thing, after all, everyone wants to be safe. But the new rules, such as the need to wear helmets and the prohibition of carrying adults, have made many families who were used to riding two bikes feel inconvenient. Do you think, a family has a car, you have to send the child in the morning, and you have to rush to the company after sending the child, isn't it a dilemma?
In the end, the matter of the license plate was full of tears when I said it. In the past, electric cars were bought and ridden, and it was very simple. What now? Like buying a car, you have to go to the DMV to queue up, fill out the form, and pay the fee. These new regulations have all at once shut out many people who need a car urgently.
Walking down the street, you will notice that there are now significantly fewer people riding electric vehicles. Some switch to shared bicycles, while others simply crowd buses or subways. This electric car, which was originally a good helper to solve the travel problem, has now become a hesitant choice due to various restrictions.
Merchants are also a headache, although the new national standard has improved the overall quality and safety of electric vehicles, this series of changes has also directly affected their business. A few days ago, I walked into an electric car shop, and the owner told me that there are more people who come to the store to ask, but there are many fewer people who actually pay for it. They had to spend more time explaining the new rules and trying to convince customers that the extra cost was worth it.
And for electric vehicle manufacturers, the new standard is like a test. They need to find ways to control costs while maintaining safety and performance, and even develop new technologies to meet more stringent standards. The pressure in the middle can be imagined, not ordinarily large. But it could also be a turning point, and whoever can adapt quickly in this wave of change may be the first to seize the new needs of the market.
This movement to regulate electric vehicles is undoubtedly out of safety and management considerations. But in practice, it does bring a lot of inconvenience to the lives of many people. Both the market and consumers are still exploring and adapting. After all, the implementation of any new regulation cannot be smooth sailing, and it will have to go through a period of running-in, right?
So, that's the current state of the EV market right now. While there are many challenges, there is also the potential for change. For us ordinary people, perhaps in the future, with the advancement of technology and the improvement of rules, these initial inconveniences will be gradually solved. For those electric vehicle companies and merchants who are struggling in the market, how to win the trust and interest of consumers again on the premise of maintaining product safety is also a battle worth pondering.