In the past, when it comes to the automotive industry, many people may think of the performance and use of the vehicle they buy, or a comprehensive comparison of the price advantages of various vehicles, fuel consumption, and so on. Only now when it comes to the automotive industry, some people will inevitably think of "car yuan", "edge" marketing, etc., which is not that consumers themselves think of wrong, but that various sales brands are constantly using such means to attract the attention of consumers, hoping to pull the sales of cars. Is it just that this kind of marketing approach is really appropriate?
"Edge-grazing" marketing abounds
The so-called "edge wiping" marketing refers to the behavior of letting some beautiful Internet celebrities bring goods to promote the sales of cars or the number of page views and clicks. This marketing model is inseparable from beauty anchors, Internet celebrities and other people, who often package exquisitely, sit in front of the computer screen, and then attract customers. Secondly, there will also be some cars that choose this type of car model to attract the attention of customers. This is undoubtedly very different from the original sales model, many car models stand on the side of the car "scratching their heads" to pose, and even some will wear boldly, so as to attract more people to stop and stay.
In fact, female sales have long been common to us. As early as the rise of this new marketing model, there were female sales to use their own advantages to promote the sales of cars, which we have long been tacit. But this "edge-wiping" sales model is undoubtedly different. Their salesmanship is even more surprising. Although these people are beautifully dressed, they do not know much about the sales terminology of cars. When a customer asks, the answer is also not the preface and the afterword.
Therefore, although this marketing model can attract some people to watch, some people will also scoff at it, thinking that this marketing method is wrong and belongs to the improper atmosphere. And this marketing model will inevitably make many women think that they have violated their rights and interests, after all, this kind of behavior is disrespectful to women as a group. It's no wonder that some people think that this marketing model is a pathological behavior that is harmful to the sales industry.
Is "edge-grazing" marketing preferable?
Can "edge-wiping" marketing really bring more sales to car sales? Not really. This kind of pathological sales behavior will not only not stimulate the sales of the car, but may also affect the purchase desire of some people who originally wanted to buy this car. The marketing behavior of another brand is suitable for the direct link of this brand image, so the brand must also conform to the image positioning of the company when choosing the marketing model. Instead of choosing this eye-catching behavior to sell.
As mentioned earlier, this marketing model not only damages the image of the company, but also causes the company to lose a part of the market for female consumers. To put it bluntly, this kind of edge-rubbing marketing behavior is to cater to men, and for women, it is undoubtedly a disrespect. Therefore, blindly choosing this marketing method will not only not bring more consumers, but may also lose some potential consumers. This is undoubtedly detrimental to the long-term development of the product, so this marketing method is not advisable.
In fact, there are different means of promoting a product, and it is not necessary to take such controversial behavior. A good marketing model can not only enhance the corporate image, but also attract more consumers to stop and stay. And through this pathological marketing model, in the end, it will only lead to more gains than losses. Therefore, this is also a wake-up call for enterprises that adopt this type of marketing model, which can innovate marketing methods, but also pay attention to screening and screening.