If you want to summarize a few keywords in the domestic auto market last year, I think it must be indispensable to "electric vehicles". Because whether it is from the perspective of sales or from the actions of major car companies, it proves that electric vehicles have become unstoppable, and those car companies that take the new energy Dongfeng are also rising.
It can be said that the era of fuel vehicle domination has indeed passed, and trams have gradually entered the mainstream stage, which May be deeply felt by Toyota. It should be known that last year, Toyota's head Akio Toyoda also openly questioned electric vehicles, and he was dissatisfied with the current "electric vehicle revolution". Unexpectedly, a few months later, this wind direction has changed really quickly, and Toyota, which has always been conservative, is about to start launching electric vehicles in China.
Toyota's change signal should start from that conference. In December last year, Toyota unveiled 15 new electric vehicles at the Battery Electric Vehicle Strategy Briefing and announced a 10-year electric vehicle plan. Toyota's lineup of electric vehicles is very large, covering the product needs of the United States, Europe, Asia, and Japan, including sports cars, SUVs, pickups, MPVs, cars, and K-Car models of various sizes, and it can be seen that it is determined to fully encircle the automobile market.
Returning to the Chinese market, Toyota's pace is also proceeding in an orderly manner. Among them, FAW Toyota's new energy vehicle project has been exposed at present. It is reported that it will complete the scheduling of three new cars at the end of December 2022. The three models will be FAW Toyota bZ4X, FAW Toyota GRANVIA (FAW Toyota version of Xena SIENNA) and a new Toyota electric sedan with BYD battery packs.
Judging from various news, FAW Toyota bZ4X is positioned as a pure electric compact SUV, and this car is based on Toyota's new e-TNGA architecture. It is reported that the car has entered trial production at the factory, which means that we will soon see it on the market, and it will have a new Chinese name in the future.
The second car is an MPV, which is actually based on the Toyota SIENNA US version of the model. There is a Toyota SIENNA, last year in the automobile market has been hot enough, GAC Toyota's race is based on this, and the model built by FAW Toyota is basically determined to be the sister car of Xena, and it will also be equipped with Toyota's 2.5L hybrid powertrain.
The third car will be Toyota's first all-electric model (internal code EV7) in cooperation with BYD. In fact, the news that Toyota wants to cooperate with BYD has long been reported by foreign media, after all, in the new energy technology, BYD does have a relatively strong strength, look at BYD's unstoppable momentum last year, you can know that BYD's transformation is indeed successful. According to the revealed plan, the new car cooperated by the two will be a "pure electric product similar to the global strategic model Corolla" and use the battery pack provided by BYD. In addition, Toyota is cooperating with BYD to develop a new pure electric sedan, which may become Toyota's second bZ model and be officially launched at the end of 2022.
(Toyota bZ SDN concept car)
Write at the end
There is no doubt that from the perspective of Toyota's current presence in the new energy vehicle market, it is indeed really too late to transform, as for what kind of products Toyota will hand over, the car governor believes that everyone can put a hundred hearts. On the one hand, Toyota has done a very good job in the field of hybrids, the transition to pure electric is not difficult, and the Toyota brand itself has a strong mass base in the market, and there is enough trust from consumers; on the other hand, Toyota has already had contacts with BYD, which can be said to be a strong combination, and the products launched will basically have surprises, we will wait and see.
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