What Neither Ma Yun nor Liu Qiangdong could do was done by a Chongqing chef! He opened a gym, 8 years to open 1,000 branches, in the fitness industry as a whole survival is very difficult, but it has soared all the way to become the largest gym in the country, what is behind this?
It all depends on a set of "partnership system + mentorship system", and this model can be copied to various industries such as catering, medical treatment, nail art, hairdressing, etc., which is worth learning from all bosses and entrepreneurs
He found that in the entire fitness industry, there are two main pain points: first of all, coaches lack of development space, "to be a coach for one year is a coach, to be a coach for ten years is also a coach, so it is difficult to retain people."
The second is that it is difficult to retain members, and the cost of operation is too high. But these problems, which limit the development of the entire industry, were solved by Nakata's set of partnership models.
How exactly does it do?
First: shareholders do not accept any form of airborne and external investment, all promoted from the coach, that is, Nakata provides a platform for coaches to start a business, coaches as long as they achieve more than 30,000 performance in a month, they are eligible to become team leaders; the group led by a single month performance of more than 160,000 is eligible to apply for a store manager.
Therefore, almost every coach who joins Nakata is running for the purpose of entrepreneurship, then there is naturally no basic salary for entrepreneurship, so Nakata's coach not only has no basic salary, the class fee is also very low, but also needs to be the front desk and cleaning of the store. But the sales commission for coaches is very high, reaching 22%.
This method not only satisfies the needs of asset-light, but also stimulates the motivation of front-line coaches to a large extent. Coaches who want to mix the base salary will not come to Nakata, because they must work hard, otherwise they will be eliminated.
Second: If the store manager's 3-month operating income can reach 480,000, he can be promoted to a shareholder; shareholders can contribute 40% of the cost of the store, and zhongtian company to open a store, the profit is also 4-6 shares, and the development is unlimited. Shareholders can open the next store after the cost is recovered from the previous store. At present, some shareholders have dozens of stores, and monthly dividends can be 100,000-200,000.
At the same time, if the old shareholders cultivate new shareholders, the company will take out another 5% to divide the old shareholders to reward the old shareholders to cultivate talents for the company, in this case, the company will only account for 55%.
After Nakata adopted the partnership model, he let the coaches who could go at any time stay and grow into store managers and shareholders step by step; at the same time, let the old shareholders constantly cultivate fission new shareholders. It perfectly solves the pain points of the industry where it is difficult to stay coaching. At present, Nakata has more than 5,000 coaches and 500 shareholders.
And the coach will also treat the store as his own store, have absolute motivation when treating customers, and are willing to pay all his enthusiasm to retain customers for the store.
For example, "wiping sweat, sending water, greetings and sending guests, but also specializing in providing users with seasonal fruits, eggs, purple potatoes and corn, etc., in short, Nakata's coaches will spoil members beyond the service of others." In this way, it is natural to solve the problem of membership difficulties.
Third: Not only coaches, but also logistics department personnel such as Nakata's decoration department, design department, finance department and personnel department can also participate in shareholders, with a proportion of 5%. "No matter how much you earn in this store, you will share 5%, and you can pay dividends of 40,000-50,000 a month" So although their basic salary is not high, everyone is very motivated.
Therefore, the boss must understand this trend, the era of employment has been eliminated, and the era of partnership has arrived. Relying on the partnership model, Nakata has made an originally asset-heavy enterprise into an asset-light platform, with low risk, rapid expansion and fission, seizing the market, and becoming a dark horse in the industry;
Moreover, not only Zhongtian, but also excellent enterprises in all walks of life, such as Baiguoyuan, Yonghui, Xijiade, Huawei, Ali, Tencent, etc., are also using the partnership model to completely activate employee motivation.
Because the partnership model has a variety of advantages such as incentives, management, operation, asset-light fission and so on. All bosses should put the partnership model into the enterprise, and use the people, money and resources of the society to help you make the cake bigger!
So bosses stop complaining: why employees lack initiative, why can't retain talents, why the company has been working for decades, and it is not big when it is old, because the boss's thinking is closed!
The level of the enterprise can only oscillate in the cognitive space of the boss, and simple efforts cannot support the company to become bigger and stronger, only by continuous learning, opening up the pattern of vision, and conforming to the trend of the times, can we have the opportunity to break through
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