New opportunities in the era of digital humans
With the continuous development of artificial intelligence and virtual reality technology, digital humans are becoming an emerging track that has attracted much attention in the technology industry. Recently, Liu Qiangdong, the founder of JD.com, made his live broadcast debut on JD.com, which was the first time in China that a well-known entrepreneur's digital human image held a live broadcast event, attracting more than 12 million viewers, showing the huge potential of digital people in the field of live streaming.
The rise of digital human live streaming
As an emerging e-commerce marketing model, live streaming has swept the world in recent years, bringing new development opportunities to the traditional retail industry. The rise of digital human technology has also injected new vitality into live streaming. Digital humans can break the limitations of time and space, be online 24 hours a day, and are not limited by venue and human resources, with higher flexibility and scalability. Digital humans can also be personalized according to different scenarios and target audiences, improving interactivity and attractiveness, and bringing new possibilities for brand marketing.
The success of Liu Qiangdong's digital human live broadcast debut is a microcosm of the application of digital human technology in the field of live broadcasting. As the first digital person created by a well-known entrepreneur in China, Dongge not only has Liu Qiangdong's appearance and voice, but also integrates his personal style and temperament, bringing a cordial and natural experience to the audience. During the live broadcast, Dongge not only displayed the goods, but also actively interacted with the audience, answering questions and sharing insights, which enhanced the fun and participation of the live broadcast.
The development status of digital human technology
In addition to JD.com, technology giants such as Alibaba, Tencent, and ByteDance are also actively deploying digital human technology, applying it to multiple scenarios such as live streaming, virtual anchors, and customer service. For example, Alibaba has launched a digital human anchor "Long Xiaoyun" for virtual hosting in Taobao live broadcast rooms; Tencent has launched a digital human customer service "Xiaowei" on WeChat, providing users with 7x24 hours of online service.
The rapid development of digital human technology is inseparable from breakthroughs in artificial intelligence, computer graphics, speech recognition and other fields. Through deep learning algorithms, digital humans can learn the facial expressions, body movements, and voice patterns of real people to achieve highly realistic avatars. Digital humans can also be personalized according to different scenarios to meet the needs of different user groups.
The impact of digital human technology
Industry insiders believe that digital human technology will reshape the entire retail industry, bringing new possibilities for brand marketing and user experience. Digital humans can break the limitations of time and space, achieve 24-hour uninterrupted marketing and service, and improve the continuity and consistency of user experience. Digital humans can be personalized according to different scenarios and target audiences, enhance interactivity and attractiveness, and enhance brand image and influence. Thirdly, digital humans have the potential for continuous iterative optimization, and can continuously optimize their own performance based on user feedback and big data analysis, bringing long-term value to brand marketing.
Digital human technology can also be applied to education, entertainment, medical care and other fields, bringing a new experience to human life. For example, in the field of education, digital human teachers can provide personalized online tutoring and targeted guidance according to each student's learning situation; In the field of entertainment, digital human idols can interact more intimately with fans, break the limitations of time and space, and realize the dream of "never being separated"; In the medical field, digital human doctors can provide patients with 7x24 hours of online consultation services to relieve the pressure of medical treatment.
Challenges faced by digital human technology
Despite the promise of digital human technology, there are also many challenges that need to be solved. The first is the issue of realism, although the existing technology can achieve highly realistic virtual avatars, there is still a certain gap compared with real people, and it is necessary to further improve the realism of digital human facial expressions, body movements, and voice patterns. In terms of privacy protection, digital human technology needs to collect a large amount of real human data for training, and how to protect personal privacy is a difficult problem that needs to be solved urgently. The issue of content control, how to prevent digital humans from spreading inappropriate content, and maintain the health and order of the network environment, also requires relevant companies and regulatory authorities to strengthen research and control.
Digital human technology is becoming a new opportunity in the technology industry, showing great potential in the fields of live streaming, virtual anchoring, customer service, etc., which is expected to reshape the entire retail industry and bring new possibilities for brand marketing and user experience. However, digital human technology also faces many challenges that need to be solved urgently, such as improving authenticity, privacy protection, and content control. We have reason to believe that with the continuous progress of technology and the improvement of regulations, digital humans will bring more surprises and opportunities to human society.