Come and see, everyone, Jingdong is really a big joke this time! invited talk show actor Yang Li to endorse, and the result was good, the male users collectively blew up, one by one as if they had been stepped on by their tails, screaming to boycott JD.com.
Tut-tut, this is good, I originally wanted to have a shopping festival, but it turned out to be a "pot throwing competition". Liu Qiangdong, Liu Qiangdong, were you dizzy by Yang Li's jokes, and forgot that there are still a lot of people on your platform?
It's strange to say this, didn't Yang Li just say "men are so ordinary, but they are so confident", why did they stab a hornet's nest? Yes, this is good, Jingdong didn't pay attention and poked his own "hornet's nest".
It's called a lively, the man scolded and said that he wanted to withdraw from the membership, and the woman said that she wanted to support, and the whole Internet was noisy like a vegetable market. Jingdong is good here, like a nobody, pretending to be deaf and dumb for several days.
Hey, this is trying to learn from an ostrich, thinking that if you bury your head in the sand, you won't get kicked in your ass?
Let's talk about this Yang Li first. As for her, she is just a joker, and she accidentally told the truth, but the result was good, and she became a "feminist fighter".
Some people say that she provokes gender antagonism, but I think those gentlemen who were poked in the sore spot by her words are the real "glass hearts". Doesn't that just prove that people are right? "Ordinary" is "ordinary", who is not ordinary?
Let's talk about Jingdong's operation, it's simple, it's really convincing you. Is it easy to get a spokesperson? That's a lot of money. The result? Good fellow, this is spending money to buy sin!
I originally wanted to use Yang Li to attract female users, but I didn't expect to offend male users. This wave of operations, I'm afraid it's not going to turn "Double Eleven" into "Singles' Day", right? If the man doesn't buy it, the woman doesn't necessarily buy it, so how can this business be done? Liu Qiangdong, do you think you have too much money and have to do this?
The most amazing thing is JD.com's public relations team, are these people all sleeping? Seeing that the storm of public opinion is blowing more and more fiercely, they are good, and they pretend not to see it. When I couldn't pretend anymore, I held back an "apology statement", which was called a perfunctory, like copying and pasting. Oops, do you think users are stupid? Isn't this perfunctory attitude even more infuriating?
Seriously, JD.com really made a miserable pit this time. What is the most important thing about you saying that you are doing e-commerce? Isn't that just the user? As a result, good guys, this time it's not people, and the original male users are offended, and the newly won female users don't buy it. This wave of operations is simply a textbook-level "how to make the public relations crisis bigger".
Looking back, in fact, Yang Li can't be blamed entirely for this. People are just jokers, if you really want to be more serious, it will be so boring. The problem is that in the current online environment, a joke can be raised to the height of "gender antagonism", which is the most ridiculous.
So in the end, I would like to ask: if companies do not hesitate to sacrifice user feelings in order to gain popularity, how many days can this kind of "suicide marketing" be bouncing? What do you think about this?