Recently, the "Pig Man" who delivered food on the road attracted the attention of passers-by, and when the people who ate melons discussed who won and who lost this business war, Liu Qiangdong personally locked the victory, and the news of his delivery of food swiped the screen on the Internet. Netizens sighed with emotion, "The boss is so hard, how dare the workers lie flat", and at the same time, they picked up the details with their eyes - the seemingly low-key sneakers on his feet are actually the sneakers of Yohji Yamamoto's diffusion line Y3, which are worth a lot of money.
This made netizens sigh that the "people-friendly" of the rich has never been really people-friendly, but a well-designed brand narrative.
"You are responsible for being beautiful like a flower, and I am responsible for taking out to support the family", just when Dong Ge was riding an electric car and shuttling through the streets of Beijing, his wife Zhang Zetian was watching the exhibition in Hong Kong and "bringing goods" to Jingdong in another way. Ten years ago, she was still the "innocent sister" holding milk tea and wearing a school uniform skirt; Ten years later, she has transformed into the fashion leader behind Jingdong - from affordable little white shoes to high-end dresses, from sweet girlish style to aura old money style, every time she appears, she is accurately sending a signal: Zhang Zetian is no longer the "milk tea sister" of the year.
Today, let's take a closer look at her 10-year history of dressing evolution and see how this 10 billion heroine uses clothes to rewrite her identity label step by step.
#1
Milk Tea Sister -
The ten-year metamorphosis of JD Fashion IP
Ten years ago, Zhang Zetian became popular on the Internet with a photo of drinking milk tea, and also had the nickname of "milk tea sister", and at the same time, his marriage to Liu Qiangdong also became the focus of news that year, and now, they have gone through ten years of ups and downs hand in hand and ushered in the tenth anniversary of their marriage.
In the past ten years, Zhang Zetian has not only achieved great success in his career, but also completed the gorgeous transformation from a pure girl next door to a mature and elegant celebrity in terms of dressing style. From "milk tea sister" to a fashionable strong woman, Zhang Zetian's style has witnessed her growth and transformation, and has also become the external expression of her unique temperament.
During the period from 2014 to 2016, Zhang Zetian's dressing style was mainly fresh and sweet and girl-next-door style, and during this period, she was deeply rooted in the hearts of the people with the image of "milk tea sister". She usually chooses items with soft colors and simple styles, showing youthful vitality and pure temperament, but her aura is still a little lacking.
During the 2017-2019 period, Zhang Zetian's dressing style began to change to a mature and atmospheric celebrity style. She began experimenting with some more elaborate outfits, such as haute couture dresses and big-name suits. In addition, she also began to try some more mature and designed clothing, showing a strong aura and fashion sense.
Many netizens feel that the recent "milk tea sister" has become more and more "boss lady" aura, and is gradually moving closer to the "old money style". From 2020 to 2025, Zhang Zetian's dressing style shows a more mature, elegant and diversified trend, she not only shows a strong aura and fashion taste in high-end occasions, but also shows a sense of luxury and personality through clever collocation in daily life.
#2
Zhang Zetian's style of dressing:
The perfect combination of elegance and style
Zhang Zetian's daily wear style is simple and high-end, showing a low-key and textured fashion sense. She usually chooses basic pieces for her outfits, with clean lines and classic silhouettes to create a clean visual effect. This style emphasizes the texture and cut of the garment, ensuring comfort and a sense of luxury in wearing.
Some time ago, Zhang Zetian updated his outfit for participating in Art Basel Hong Kong on ins. The same-color outfit and colorful mobile phone lanyard chosen when watching the exhibition are full of relaxation, and of course, there are some eye-catching small ideas.
The casual outfit outside the event is also full of "old money style", and the dark color of the upper body is paired with wide-legged jeans and small white shoes, which is both comfortable and exquisite.
The Maillard color system is one of Zhang Zetian's first choices, and it is also a weapon to create a sense of relaxation and old money style, with a silhouette coat with wide-legged pants and small leather shoes of the same color, and the atmosphere of a celebrity is blowing in the face.
Zhang Zetian's style in the event is dignified and elegant, mature and atmospheric as the core, showing a strong aura and unique fashion taste. She has a knack for highlighting her temperament through classic silhouettes and subtle details, while balancing formal and casual styles with a casual twist on her ensemble. This outfit not only highlights her professional feminine charm, but also perfectly interprets the definition of "luxury" through the control of details and the pursuit of texture.
Zhang Zetian appeared at the Tsinghua Alumni London Art Exhibition with a suit suit, with high-waisted suit pants that raised the waistline, a short black top and a gold pearl tassel brooch on the chest, which also added some small ideas to the dull black suit, and then matched with a high ponytail, clean and neat, and calm temperament.
Zhang Zetian always tries different styles in her outfits, and when she participates in TOD'S events, she wears a black haute couture dress with a unique cut, which is full of contrast.
When participating in store activities, Zhang Zetian wore fake two shirts with blue irregular earrings, which was both solemn and fashionable.
#3
Shredding Labels:
The Queen's Road is paved on its own
With the passage of time, people gradually discovered that Zhang Zetian's brilliance is far more than his appearance. With her own efforts and achievements, she has written a legendary story of her own.
She is the "Most Influential Woman of 2023" and the "2024 Public Welfare Person of the Year". These awards are not only a recognition of her business achievements, but also an affirmation of her sense of social responsibility. She proved with her actions that success never depends on appearance, but on strength.
In ten years, Zhang Zetian has transformed from an Internet celebrity girl on campus to a tens of billions of heroines, and her growth is like a well-choreographed fashion documentary. From the original sweet girl-next-door style to the elite celebrity fan who is now at ease, every look she looks is like a silent declaration: she is no longer anyone's accessory, but the protagonist of her own life, controlling her own stage.
Maybe some netizens ridiculed: "Brother Dong is responsible for making money to support his family, and Xiaotian is responsible for being as beautiful as a flower?" But reality has already given the answer - Zhang Zetian used her strength to prove that beauty is only her plus, and her wisdom, pattern and ambition are her real hole cards.
Written by Du Sitong
Editor: Zhou Yang
Typesetting: Du Sitong
![Cross-border milk tea, turn off the heat[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)