Today, I ordered a JD takeaway, and I was really surprised! In the future, who will you choose?

One of the important reasons why JD has entered the field of takeaway is for food safety, and in this regard, Liu Qiangdong even said that the net profit of JD takeaway should not exceed 5%.

Today, the "Jingdong Blackboard News" issued an article "Open Letter to All Takeaway Rider Brothers", directly saying that some competing platforms once again played the game of "choosing one of the two", forcing all riders to not accept the second delivery orders of the Jingdong platform, and if there is a violation, blocking measures will be taken, which will cause a significant reduction in the income of the delivery staff.

So, for users, what is the difference between JD Takeaway and Meituan, the only food delivery platform that the author often uses? Today, for the first time, the author has personally experienced the JD second delivery platform to order takeaways.

1、

For the same meal, JD takeaway can be 32% cheaper than Meituan

This is also the first time I have used JD Takeout to order. Before ordering, the author also compared JD Takeaway with Meituan Takeaway, the only ordering takeaway platform that the author has always used.

Indeed, it is better than not knowing, and it is more frightening than not.

The author ordered a Nancheng fragrant chili fried meat package, Jingdong takeaway free packaging, shipping, the final price after the discount is 23.5 yuan. If you order the same package on Meituan, Meituan needs to charge an additional 2 yuan packaging fee, free shipping, and the total price is 31.8 yuan.

The price difference between the two is 8.3 yuan, that is, this package Meituan Takeaway is nearly 30% more expensive than Jingdong Takeaway.

On the left is the price of JD.com, and on the right is the price of Meituan

Taking McDonald's as an example, if you order a plate roast chicken leg burger set, the original price is 41 yuan. Jingdong takeaway packaging fee is 1.6 yuan, no shipping fee, the price is 37.6 yuan after discount, and Meituan takeaway packaging fee is 1.6 yuan, shipping fee is 4.5 yuan, and the price after discount is 47.1 yuan.

The price difference between the two is 9.5 yuan, that is, Meituan Takeaway is more than 20% more expensive than Jingdong Takeaway.

On the left is the price of JD.com, and on the right is the price of Meituan

Take Yonghe Dawang as an example, its signature Dawang braised pork rice Jingdong packaging fee is 1.5 yuan, free shipping, and the price is 15.5 yuan after the discount. Meituan has to pay an additional 0.2 yuan if you need tableware, a packaging fee of 1.5 yuan, a shipping fee of 1.1 yuan, and a total price of 22.8 yuan after discounts.

The price difference between the two is 7.3 yuan, and Meituan Takeaway is 32% more expensive than JD Takeaway.

On the left is the price of JD.com, and on the right is the price of Meituan

2、

Immediate compensation in case of delay, speed issues need to be improved

Although I used JD Sec to order fresh food before, there was no problem with the time, but today I used JD Takeout for the first time to order, and I encountered embarrassment.

After ordering, I have not been able to obtain the action track of the takeaway brother from the mobile Jingdong platform, until the latest delivery time has passed, and there is no information displayed on the order, after I communicated with the customer service an hour after the next order, the customer service informed the rider that he had arrived at the store. In the end, the order was delayed for a considerable period of time.

In the afternoon of the same day, Jingdong customer service took the initiative to communicate with me to apologize, and said that it was indeed not in place, which is also where Jingdong takeaway needs to be improved, due to the long delay, and at the same time the order was refunded.

3、

A letter from JD.com said that the delay was related to the "either-or" of competing platforms

It is worth noting that the delay I have encountered is not unique. Today's "Jingdong Blackboard News" mentions the issue of "speed" and points out the root cause of the delay.

This letter from JD.com to the delivery rider mentions: Recently, some rival platforms have played the game of "choosing one of the two" again, forcing riders to not accept the second delivery orders of the JD platform, and if there is a violation, blocking measures will be taken.

The letter mentioned that due to the behavior of the competition platform to force part-time delivery riders to "choose one of the two", the incident happened suddenly, resulting in the delay of some delivery orders on the JD platform, resulting in a poor user experience.

The screenshot is from the official account of "Jingdong Blackboard News".

To this end, JD.com promised at the same time to "express deep apologies" that from April 21, all takeaway orders that exceed 20 minutes will be free of charge. At the same time, Jingdong also publicly shouted to a certain platform in the letter, "Water can carry a boat and capsize a boat." I hope you are doing it for yourself! It's time to turn back as soon as possible! ”

JD.com also said: "JD.com Group has set up an emergency response team and will definitely solve the problem of food delivery speed this week." ”

If Jingdong takeaway can quickly solve the problem of food delivery speed, according to the current price difference, or the price difference is not as big as today, under the premise of quality assurance, the author believes that for users, at least there is one more high-quality choice.

As an old user who has taken the initiative to buy JD PLUS for many years, he has fully realized the convenience and speed of JD shopping and the comprehensive after-sales service in place, in the author's mind, compared with the shopping experience of major platforms, whether it is speed or service, JD platform is definitely the first place at present.

4、

Who is playing the "either/or" game? Ele.me directly denied it

So, who exactly is playing the "either/or" game? Is this true?

At present, there are only a few takeaway platforms. Public information shows that not long ago, there were many chat screenshots involving "Meituan banned riders from going to a certain platform to run orders" and "Don't go to a certain platform, if you find it, you will be permanently banned" and other content were widely spread on social platforms. In this regard, Meituan's official public account @小tuan has something to say on April 19 to refute the rumors, saying that one of the rumors in the above chat screenshot is Cao, a delivery rider in Shushan District, Hefei, Anhui Province. The article revealed that Cao said that he saw the rumor that "Lepao, Lepao far riders run a certain platform without permission, and Meituan will permanently ban the account", and thought it was funny, so he forwarded it in the Lepao rider group.

At the same time, Meituan also issued a statement on the relevant content: The relevant content is purely fabricated and is all rumors.

At around 19 o'clock on the evening of the 21st, "Xiaotuan has something to say" issued a long article, saying that "a certain platform forwarded and spread the rumor", and said that the company had conducted an urgent verification...... After investigation, only this sentence is in line with the facts: "Recently...... Platform...... Takeaway orders are delayed".

Obviously, Meituan's article is directly aimed at the open letter released by JD.com's blackboard board today.

Ele.me staff also told news media reporters: "The Ele.me platform firmly opposes one of the two choices and supports riders to take orders freely." The staff member also mentioned that according to the description in JD Xin, the competition platform does not point to Ele.me.

5、

If the "either-or" option is true, it will face many legal risks

Since the beginning of this year, JD.com has entered the food delivery track in a high-profile manner, and Meituan has also launched the instant retail brand "Meituan Retail". Chen Liteng, an analyst of digital life services at the E-commerce Research Center of the China Economic Society, said that in the food delivery track, Meituan has formed an efficient fulfillment capability with years of resource experience, a planned rider network and an efficient scheduling system. Relying on the quality control and on-time delivery advantages of JD Logistics, JD has quickly laid out the high-end market with "commission-free + quality", and the two have crossed borders and penetrated each other.

Chen Liteng said that JD.com, as a new entrant, entered the takeaway market with differentiated positioning, and once again competed passionately for the takeaway market, but at present, there is a relative lack of rider resources. For the platform, the size of the rider and the merchant determines its market competitiveness and market attractiveness. On the rider side, "multi-platform order taking" will dilute the platform's capacity resources, increase scheduling costs, and may also reduce the fulfillment efficiency of a single platform. The essence of "either-or" behavior is to abuse market dominance, eliminate competition, and harm the rights and interests of merchants and consumers. If the legal risks of any food delivery platform restricting riders' freedom to take orders through the "either-or" method are true, the legal risks cover anti-monopoly, anti-unfair competition, e-commerce, consumer rights protection and other fields.

In the view of nonsense, in fact, no matter how "choose one of the two", in the end, the real "one of the two" voting power is in the hands of users.