Liu Qiangdong's rare gaffe! With white hair on his head, his eyes are distressing, and he is full of sadness and drinks with the delivery staff

"All information in the article is from personal media"

I saw such a video this morning, Liu Qiangdong, the 100 billion boss of JD.com, was actually wearing the clothes of a delivery man and drinking together with the most grassroots riders at the wine table, without the slightest hint of the president's shelf.

But Liu Qiangdong in the video is full of sadness, there are more and more gray hairs on his head, and his tired eyes are really distressing.

Liu Qiangdong is definitely a conscience among today's entrepreneurs, but why did he become what he is now?

JD.com's rivalry with Meituan

Since Liu Qiangdong decided to let JD.com enter the food delivery industry, he has been affected by public opinion, and the most of them is that there are many crooked people who say that he is trying to grab Meituan's job.

But in fact, this is completely a healthy competition between enterprises, and judging from the current situation, Liu Qiangdong's Jingdong takeaway is indeed very successful.

For us, Liu Qiangdong's takeaway gives everyone a better choice, compared to Meituan and Ele.me, whether as a customer or as a rider, JD.com is definitely the best solution.

But just yesterday morning, JD.com released an open letter to the delivery riders, which mentioned that many platforms are now implementing the "either-or" system, which means that as long as you take orders on other platforms, you can no longer accept JD.com's second-delivery orders.

You must know that there are many riders who rely on taking orders everywhere on major platforms to support themselves, and this system will definitely compress the living space of riders, and it will also have a negative impact on JD takeaway.

However, JD.com did not be harsh on the riders, but continued to improve the welfare system of the riders, and two of the measures directly saved the income space of the riders.

The first is that all the riders who have been banned because of this, JD.com will provide these people with more sufficient orders to protect their income.

The second is to increase the recruitment of full-time riders in the future, so that more riders will volunteer to deliver food for JD.com, so that they will not be affected by the so-called "one of two choices" on the platform.

I have to say that Liu Qiangdong is worthy of being a conscientious entrepreneur, he is from an ordinary person, he knows very well what the workers need most, and even in this open letter, he directly called the delivery riders "brothers".

According to JD.com's estimates, the "either-or" system of some platforms will directly reduce the income of riders by about 16% to 25%, which is why they take this matter so seriously.

It can be said that since Liu Qiangdong decided to launch the takeaway service, he must have endured a lot of pressure and resistance during this time, and this "choosing one of the two" is the embodiment of these resistances.

But he did the opposite, and yesterday there was a piece of news that directly attracted the attention of the general public.

The president of 100 billion yuan delivers takeaways

Yesterday on the social platform, a netizen suddenly posted a post with a picture saying: "It's really an honor to receive the first order of takeaway delivered by Dongge."

Everyone took a closer look and realized that this delivery man who looked so ordinary that he couldn't be ordinary anymore was Liu Qiangdong, the big boss of JD.com, how could he suddenly go to deliver takeaways?

The reporter then interviewed Mr. Yin, who received the takeaway, and he said that he just saw JD.com's attention to riders on the Internet yesterday, so he tried to order JD takeaway for the first time and wanted to support it to the best of his ability.

Later, when I picked up the takeaway, I found that there were three takeaways standing at the door, and after careful observation, I found that one of them was Liu Qiangdong.

At that time, Mr. Yin couldn't believe it and asked, "Is it Brother Dong?" and Liu Qiangdong immediately handed his hands to Mr. Yin and said that the meal was pleasant.

Mr. Yin said that Liu Qiangdong's attitude was very easy-going, and there was no trace of a big boss, and he also emphasized that he was not Jingdong's trust, which shows that Liu Qiangdong's sincerity really moved this gentleman.

And Liu Qiangdong personally went to the front line as a rider to deliver food delivery, which also reflects the pressure he has faced recently, and I believe that this method can bring more opportunities to JD.com, and at the same time inspire more delivery riders.

After Liu Qiangdong finished delivering takeaways, there was another unforgettable scene, and when he saw Liu Qiangdong's news again, he was already sitting on a roadside stall, surrounded not by other executives, but by the most grassroots delivery riders.

Liu Qiangdong's vicissitudes

It may be that in the process of delivering takeaways, Liu Qiangdong deeply felt the difficulty of the delivery workers, so he personally invited more than a dozen delivery workers to eat hot pot after work.

During the meal, a lady said to her, "You are free", which means that everyone at the table can drink, so that Liu Qiangdong does not have to worry, and Liu Qiangdong then began to tell the story of his past.

He said that a few years ago, he had a dinner and toast at Jingdong, and when he arrived at one of the tables, an old brother suddenly jumped on the table, took a wine glass of two or two wines and drank it directly, and then said a sentence that almost made Liu Qiangdong cry on the spot.

He said, "Mr. Liu, except for being able to drink with you tonight, I don't know if there is a chance in this life, I did it."

And Liu Qiangdong was also very moved, seeing that the other party could not fall behind after doing it, so as he drank it all, Liu Qiangdong's simple and bold side was vividly displayed.

Later, the other brothers were in a hot mood when they saw this scene, and Liu Qiangdong was accompanied one by one, so Liu Qiangdong was drunk unconscious that night, and when describing this scene, we can see that his eyes are full of memories and touch.

I believe that this riders' dinner will also become Liu Qiangdong's unforgettable experience, after all, looking at the world, there are several hundreds of billions of presidents who can put down their bodies and drink and chat with grassroots employees.

Later, Liu Qiangdong gradually talked more, and we all know that this is a manifestation of drinking too much, his hair is already a little gray in the video, sometimes he will be sad, sometimes he will be impassioned, it seems that his journey is indeed not easy.

epilogue

It is also this time that Liu Qiangdong drank too much and lost his temper, so that everyone could see the most authentic and simple side of this entrepreneur, in the process of eating, he called the delivery man "brothers" more than once, and he really regarded the employees as family.

So what do you think of this conscientious entrepreneur, what do you think of JD Takeaway, welcome to discuss in the comment area.

Information source: Jingdong and Meituan that muddy the waters-2025-04-21 16:35·The Paper

Liu Qiangdong personally delivers food on the front line? Some consumers posted a group photo saying that they enjoyed the service of the 100 billion boss, and JD.com responded: It's true, thank you for your attention and support to JD Takeaway-2025-04-21 20:11·The financial community

After Liu Qiangdong finished delivering the takeaway, he invited the JD riders to eat hot pot at the same table - Chao News