Jingdong asked Yang Li to endorse, why did it cause trouble?
Friends! Today, let's talk about a major event in the e-commerce circle. JD.com invited Yang Li's spokesperson before Double 11, which caused big trouble. Who is this Yang Li? That's a powerful figure in the talk show industry, and the sentence "A man is so ordinary, and so confident" is very popular. But this also makes many men feel uncomfortable.
, I didn't expect it to be messed up. As soon as the news came out, the Jingdong comment area was lively. Some people say that JD.com is asking for trouble, and some people want to return and return members. Some people even scolded Yang Li for engaging in gender antagonism. Jingdong saw this situation and quickly closed some of the comment areas, but it was not so easy to calm down.
Jingdong invited Yang Li, with good intentions, to attract female consumers and enhance brand influence. But I didn't expect Yang Li's words to be so controversial. Her words on talk shows are easy to poke at people's pain points, and this endorsement, the "golden sentence" has become the focus again, causing dissatisfaction among many men.
Jingdong didn't think it through when it chose a spokesperson, which caused this turmoil. After this came out, what was everyone paying attention to? The first is JD.com's market strategy, is this move wise? Can it attract female consumers? Will it offend male users? The second is the brand image, will it be damaged? Will user loyalty be affected?
There are also people who have different opinions about Yang Li, and some people think that she is entertainment on talk shows, and there is nothing wrong with her. Some people think that her words are too sharp and easy to cause conflicts. There are also people who dig through old accounts to make things more complicated. Let's take an example, before last year's Double 11, there was an e-commerce platform with unclear promotion rules, which was sprayed, sales plummeted, and the brand image was also damaged.
Although JD.com is not so serious this time, it also has an impact on brand image and user stickiness. Many people's favorability towards JD.com has greatly decreased, and they still want to change platforms. As Jack Ma said: "Today is cruel, tomorrow is even more cruel, and the day after tomorrow is beautiful, but the vast majority of people die tomorrow night." ”
Jingdong's invitation to Yang Li's endorsement this time is like walking on a difficult road. If it is not handled well, it will not be good for the future development of JD.com. Enterprises should think carefully about decision-making, not just look at immediate benefits.
What do you think, dear readers? Do you think JD.com's decision was wrong? Or is Yang Li's remarks too sharp? Or do you think other e-commerce platform spokespersons are better chosen? Come and talk about it in the comment area and talk about this hot topic together.