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You can use "traffic thinking" to sell cars, but you can't build cars!

author:Huashan on the sword

"Now many factories say that they are super factories, so is the FAW-Volkswagen Chengdu plant a super factory?" After the video of Lei Jun explaining the Xiaomi car factory was widely circulated on the Internet, an employee named "Jetta Xiao Zhou" also became popular because of the video explaining the FAW-Volkswagen Chengdu factory.

For example, Lei Jun said that in the stamping workshop of Xiaomi automobiles, steel plates and aluminum plates have to go through 5 times of cold stamping, and one piece can be produced every 4 seconds; "Jetta Xiao Zhou" shouted that FAW-Volkswagen's Chengdu plant uses 8,100 tons of 6-sequence stamping, and it can also stamping a piece every 4 seconds......

You can use "traffic thinking" to sell cars, but you can't build cars!

Many people on the Internet ridicule Lei Jun for being good at using data, stories and percentages to highlight product advantages and enhance persuasiveness, but this does not mean that all data is accurate or leading. The reason for the explosion of "Jetta Xiao Zhou" is that it uses its professionalism to help everyone "beat data with data" and understand more real automobile factories.

The reason why "Jetta Xiaozhou" has the confidence to shout Lei Jun is because in terms of manufacturing, FAW-Volkswagen has absolute strength and advantages compared with Xiaomi cars that have just been built for 3 years.

You can use "traffic thinking" to sell cars, but you can't build cars!

As we all know, FAW-Volkswagen has five production bases in Changchun, Chengdu, Foshan, Qingdao and Tianjin. Moreover, in addition to the Chengdu base, the other four production bases also have the most advanced production and manufacturing processes in China.

Taking the Foshan plant as an example, it is not only the first factory in the world to fully meet the production needs of the "MQB platform", but also the Foshan MEB smart factory was put into operation in 2020, kicking off FAW-Volkswagen's entry into the new energy market.

On December 1 last year, FAW-Volkswagen's 27 million vehicle, the ID.7 VIZZION, rolled off the assembly line at the Foshan MEB Smart Factory.

You can use "traffic thinking" to sell cars, but you can't build cars!

It can be said that FAW-Volkswagen, which has 27 million car manufacturing experience, has not only set the highest record for new cars off the assembly line in China, but also become "synonymous" with high-quality car manufacturing.

It's no wonder that many people found out that Lei Jun was "taking common sense as knowledge" after watching the video of "Jetta Xiao Zhou".

At present, the market is in a stage of serious "involution", and many new car manufacturers are hoping to become "survivors" of the market with the mentality of "giving it a go".

At this stage, the demons are dancing wildly and strange phenomena are numerous. In order to speed up the launch of new cars, many companies treat consumers as "guinea pigs", and rush into battle before they have undergone verification tests, find problems and then improve, which is called "iteration".

There are also some new car companies that have launched their products, but their production capacity has been slow to keep up. The reason is that the manufacturing system is still in the run-in period, can not be effectively climbed, and the quality of the delivered products is also uneven.

In this sense, although Internet companies, including Xiaomi, are making automotive products with the idea of "large single products", the risk is that as long as a product does not meet expectations, then the company will face great risks. As strong as ideal, after the annual sales exceeded 300,000 units, the failure of the MEGA car also had a great impact on the company's supply chain.

It can be understood that the roads and pits that traditional car companies have walked have actually given latecomers the right guidance to success, but there are many "joints" on this road that are unavoidable. Therefore, in the end, the automotive industry is fighting for system strength, industrial chain, research, production, supply and marketing, and there can be no "short board" in any link.

You can use "traffic thinking" to sell cars, but you can't build cars!

Many years ago, when I visited the FAW-Volkswagen factory, I heard a data: FAW-Volkswagen put forward the requirement of "zero defect" to the supplier, because a car has about 1,200 large outsourcing parts, if the pass rate of a single product is 99.99%, the final pass rate of the whole vehicle will drop to 88.69%, which is an unbearable result. Therefore, FAW-Volkswagen is "more than a baht" for even a 0.01% defect.

Some people may say that in the era of fuel vehicles, FAW-Volkswagen is a "king" in terms of quality and sales; But now is the era of new energy vehicles, even BBA is called a "miscellaneous car", how can FAW-Volkswagen stand out from many independent new energy brands?

In my opinion, high quality is still the only way to win.

For example, safety is the most important embodiment of high quality, and it is also the biggest "pain point" of new energy vehicle users. To this end, the FAW-Volkswagen ID. series starts from the needs of users, and builds "redundant safety" for users through structural safety, three-electric safety, intelligent driving safety and environmental safety.

You can use "traffic thinking" to sell cars, but you can't build cars!

For example, in terms of "three electrics", consumers are most worried about whether accidents such as collisions and rolls will catch fire? To this end, the FAW-Volkswagen ID. series has carried out safety standard tests far exceeding the national standard for the "three electrics", including extreme environment tests, 436 cell-level safety tests and charging performance protection tests. Among them, there are 197 enterprise standards, only 18 national standards, far exceeding the national standard of 179, and there are as many as 436 safety tests at the cell level.

At the same time, from atomic-level material innovation to battery pack design, from anti-thermal runaway to anti-collision, FAW-Volkswagen ID. series has adopted multiple three-electric safety guarantees, including cell-level safety, module-level safety, armor-type battery shell and other three-electric safety design, to ensure that there is no fire at any time.

Recently, in order to confirm the safety of the ID. series, FAW-Volkswagen also conducted a maximum rollover test on the ID.4 CROZZ. Before the experiment, the staff removed all four wheels of the car to allow the battery pack to touch the ground more directly. After the challenge began, the vehicle descended directly from the high cliff to meet the continuous support of the 43% slope, with a total of 75 meters of travel, various gravel on the road, and boulder impact, followed by a 5-meter high fall, and after landing, it ushered in a continuous 360-degree roll, a total of 8 laps before stopping......

You can use "traffic thinking" to sell cars, but you can't build cars!

In such a "devilish" test, the ID.4 CROZZ not only did not catch fire or smoke, but the doors were still open. Many car owners said in the message area: "ID.4 CROZZ is so strong, then my ID.6 CROZZ must be no problem", "Safety, it depends on Volkswagen" and so on.

You can use "traffic thinking" to sell cars, but you can't build cars!

Frankly speaking, many new car manufacturers do better than joint ventures such as Volkswagen in terms of intelligent networking. But after all, an electric car is also a car, and its most important mission is to get people safely from point A to point B. And it's not just about safety when you're new in the car, it's about safety and quality after you've been using it for 5, 8 years, or even longer.

On May 11, the Automotive Technology Research and Test Center of China Insurance Research Institute released a new batch of test results of China Insurance Automobile Safety Index (C-IASI). The FAW-Volkswagen ID.7 VIZZION received the highest (G) rating in the three safety test indices of occupants, pedestrians and vehicle assistance for its excellent safety design, and it was also the only model in this test to receive a good (A) rating in the crash resistance and maintenance economy index.

You can use "traffic thinking" to sell cars, but you can't build cars!

This is actually not an easy task, and it is the foundation of car building that is tested.

As a Chinese auto media person, over the years, I am very happy to see the vigorous development of China's new energy industry, the market share of Chinese car companies to surpass that of joint ventures, and the fact that Chinese cars can go abroad and achieve "reverse export" of technology...... I think this is the pride and dream of every Chinese car person.

You can use "traffic thinking" to sell cars, but you can't build cars!

But on the other hand, we should also see that China's auto industry started late, and the real force is only in this decade, compared with Volkswagen, Toyota and other global car companies, in many aspects are still in the catch-up stage, especially rigor, safety and quality, which need to be "slow work and meticulous work", there are still many places to be improved.

Don't get carried away by the market share for a while.

What's even more worrying is that at present, some Chinese car companies are in a state of "fighting to the death", piling up materials and cutting prices at the same time, which seems to be good for consumers on the surface, but in fact, the wool is out of the sheep. If there is no cutting corners in the invisible place, then the loss-making business will not last long, and one day it will not be able to support it and announce its closure, and consumers can only cry without tears.

Bad money drives good money, which is inevitable for a period of time, so some people say that the current market is - "new forces are fighting for life and death, and mainstream car companies are faster and slower".

You can use "traffic thinking" to sell cars, but you can't build cars!

But whether it is "fighting for life and death", or "faster and slower", in the final analysis, the "original intention" of building a car can not be forgotten, and the persistence of "quality" cannot be forgotten, otherwise, all efforts and achievements will become a mirror, and finally empty joy.

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