With the sales of new energy vehicles in China exceeding 50% in one fell swoop, buying domestic new energy vehicles has become a new choice for Chinese entrepreneurs. Not long ago, Zhou Hongyi, the founder of 360, also became the hottest "car model" at the Beijing Auto Show with Lei Jun because of a series of small videos of "selling Maybach for domestic new energy".
Although this incident is mixed, it sends a very clear signal - the identity of domestic new energy vehicles is getting stronger and stronger, and many original luxury car owners and even ultra-luxury car owners have begun to take the initiative to replace domestic new energy vehicles.
The most typical case is Cao Dewang, the founder and chairman of Fuyao Group, a famous entrepreneur known as "China's first good" and "glass king". On April 29, at Fuyao University of Science and Technology, Liu Changqing, assistant general manager of China FAW Group Co., Ltd., personally delivered Hongqi HQ9 to Cao Dewang.
As we all know, Cao Dewang is a patriotic entrepreneur who is recognized as enthusiastic about public welfare, and on the 2024 Hurun Rich List announced in March this year, Cao Dewang has a net worth of 21.5 billion, ranking 1188th in the world, but so far, his cumulative total donations have reached 16 billion yuan. He was also known to many people in the industry for bluntly saying that "4 million Bentleys are too expensive to afford".
It is such an entrepreneur who feels that 4 million Bentley is too expensive, first bought a limited edition customized Hongqi L5 worth 6 million in 2018, and then raised a Hongqi HQ9 this year. What kind of consumption concept does this reflect behind him?
In my opinion, brand is the main reason.
With the growth of China's automobile industry, Hongqi has also been endowed with a strong historical color and cultural label, and is a representative of the development of China's automobile industry. It can be said that the red flag is a symbol of status and glory.
In recent years, China's auto market is also experiencing a brutal knockout, new energy and intelligence two mountains spur the growth of all car companies, and as a banner of Chinese auto brands, Hongqi is also always insight into user needs, with a deep technical background, digging deep into the new energy technology advantages of the Hongqi brand, and with sincerity and innovation to promote the strong rise of Hongqi new energy vehicles.
As a Chinese entrepreneur like Cao Dewang, who has experienced the baptism of the times, it is natural to understand the efforts made by Hongqi in the changes of the times, as well as the great vitality and cutting-edge innovation capabilities contained in the Hongqi brand.
Overall, based on the brand influence of the Hongqi brand itself, and Cao Dewang's feelings and mission as a patriotic entrepreneur, there is no suspense in choosing Hongqi.
As for the specific product, why did Cao Dewang choose the Hongqi HQ9 PHEV this time? The reason for this is the comfort and luxury of the Hongqi HQ9 PHEV, which is the flagship plug-in hybrid MPV.
As we all know, MPV is also one of the most volatile tracks in the current new energy vehicle market, including VOYAH Dreamer, ZEEKR 009, Denza D9, etc. are all popular models in this track, and the reason why Hongqi HQ9 PHEV can stand out is that in addition to its unique brand advantages, it also has its unique advantages in design, power, interior details and other aspects.
First of all, as a high-end model of Chinese luxury, the Hongqi HQ9 PHEV fully demonstrates the connotation of high-end business luxury with a charming design that combines the inside and outside.
In terms of overall design, the Hongqi HQ9 PHEV adopts the "New Hongqi Styling Language" family design, with the grille of the alpine waterfall, the flag of the mainstay, the headlights that flutter the wings and fly, the side body of the flag scroll, and a number of ingenious details, fully showing the noble artistic conception of the atmosphere.
The interior is not distinguished, Hongqi HQ9 PHEV has a large space, but also provides a 1.25 square meter integrated panoramic canopy, matching the Chinese luxury and exquisite interior, regardless of the material or color matching, highlighting the Chinese luxury. It is worth noting that the main visual lighting of the "Dream Wings" and the sideways welcome light carpet of the "Feihong Light" also reflect the Chinese etiquette.
In terms of power, the Hongqi HQ9 PHEV, as the first model to use Hongqi's "super hybrid" technology, also meets the multiple advantages of new energy, no range anxiety, and strong economy.
According to the data, Hongqi's "super hybrid" is equipped with a 2.0T hybrid engine, with a high-efficiency and energy-saving dual-motor hybrid transmission, etc., combined with the standard electric four-wheel drive, bringing a variety of modes of "4 engines and 8 modes", which can be oiled and electric, not only has strong power, but also achieves a comprehensive fuel consumption of 2.2L/100km, even in a state of power loss, fuel consumption can be controlled within 7.5L/100km. With full fuel and full charge, the Hongqi HQ9 PHEV has a cruising range of 833km, which makes long-distance travel no longer anxious, and the range is more realistic, and users are more assured.
For an entrepreneur like Cao Dewang, the green and blue cards are not important, but the important thing is to solve the pain point of range anxiety on the basis of helping the development of new energy vehicles, which is also the advantage of Hongqi HQ9 PHEV as a plug-in hybrid MPV.
Overall, if the last purchase of Hongqi L5 limited custom version is more symbolic, highlighting Cao Dewang's recognition of the Hongqi brand, then the Hongqi HQ9 PHEV mentioned this time is a model that can really be used as a travel car, with atmospheric design, exquisite workmanship, and excellent riding experience, plus a pricing of 358,800 yuan-538,800 yuan, which is very competitive and also in line with the need for low-key entrepreneurs.
It is believed that after Cao Dewang, Hongqi HQ9 PHEV will not only become a travel choice for more Chinese entrepreneurs, but also become a veritable new business card for Chinese entrepreneurs.