Starts at 199,900 yuan! When this price was released, the venue burst into earth-shattering applause and cheers. A media member wrote in the circle of friends: "All car factories held a meeting overnight to scold Zhiji. ”
This is the launch site of the Zhiji L6. More than a month ago, the pre-sale price range given by Zhiji was 230,000 yuan ~ 330,000 yuan, that is to say, the starting price was 30,000 yuan in one go, which is rare even when the price war is in full swing. Many netizens also said, "The 199,900 that Xiaomi did not realize, Zhiji L6 has realized", "Others are lifting the table, and Zhiji directly lifted the roof"......
If you complete the lock-up order before June 15, you can enjoy the listing rights and interests with a total value of up to 56,600 yuan, including 2,000 yuan of intent money to exchange for 22,000 yuan of car purchase cash vouchers + 3,000 yuan of personalized exterior option fund, 3,999 yuan price upgrade value of 22,000 yuan luxury configuration upgrade package, IM AD full function package 2 years free use rights, etc.
If you just look at the price, it may be difficult to understand why everyone's reaction is so radical, after all, the online shopping pricing routine of "not 209,900, not 159,900, only 99,900" is not uncommon in the automotive industry. What's more, if you want to ask which market segment is the hottest this year, it must be the medium and large pure electric car market. The launch of models including Xiaomi SU7, Zhijie S7, and Zeekrypton 007 has broken the "last bastion" of joint venture car companies, and has also further increased the market share of new energy vehicles.
In the context of consumers' basic "immunity" to volume configuration and volume price, the main reason why Zhiji L6 is still "crazy" is that among many competing models, Zhiji L6 is the only one that really achieves "entry is full matching"Model, and its "full matching" is not limited to "refrigerators, color TVs, large sofas", which are visible but have no technical content, but the whole system is equipped with a lizard digital chassis, intelligent four-wheel steering system, ultra-long-range high-precision lidar, Qualcomm 8295, Nvidia Orin X chip, ISC smart light language system and other 6 "black technology".
For example, four-wheel steering used to be basically available for million-level luxury cars, but now, less than 200,000 can enjoy such a configuration, which is the kindness of Zhiji L6, and it is also the best embodiment of "technological equality".
For another example, the digital chassis of the Lizard rewrites the traditional mechanical chassis, and the chassis structure is controlled by the main control chip in a unified and coordinated manner, which can realize functions such as intelligent four-wheel steering and gimbal braking. With its empowerment, the Zhiji L6 has a test score of 90.96km/h, surpassing Porsche, Ferrari, Lamborghini and other supercars, and setting a new global extreme elk test record. Previously, the Xiaomi SU7 had an elk time of 82km/h.
"Zhiji L6 is indeed selling at a loss, which is a problem that the whole industry must face." Liu Tao, co-CEO of Zhiji Automobile, said in an interview that although the problem of profitability is still a big challenge, the product power of Zhiji L6 is very explosive, no matter from the perspective of product strength, cost performance, cross-generational technology introduction, etc., no model in the market can keep up in the short term, and Zhiji will definitely be able to enter the forefront of the industry.
In this regard, industry professionals also believe that if Xiaomi SU7 allows more people to see the rise of domestic new energy, then, Zhiji L6 is full at the entry, and is committed to creating a new order of value competition for medium and large pure electric cars.
1. The digital chassis of the lizard achieves a cross-generational control experience
From the appearance debut at the Guangzhou Auto Show last year, to the official announcement of the first digital chassis of the Grey Lizard in March this year, and then to the pre-sale press conference on April 8, it can be said that through the warm-up in the past six months, the recognition of Zhiji L6 has been very high. Many consumers often compare it with the Xiaomi SU7, which was launched more than a month ago, hoping to choose between the two.
After the price was announced last night, many media wrote in the circle of friends, "I'm worried, will Xiaomi usher in a wave of unsubscriptions?" So, as a brand that has always been known for performance and control, what kind of "secret weapon" did Zhiji L6 come up with this time?
The answer is the "Skinktrap Digital Chassis". This is the industry's first technology, through the collaborative management of the three-axle six-degree-of-freedom vehicle movement of the whole vehicle, to achieve the joint commissioning and joint control of all dimensions of dynamic performance, with the intelligent four-wheel steering system of the Grand Slam gold chassis, air springs and CDC and other top chassis configurations, to reshape the vehicle sports model.
It can be said that the "Skinkrield Digital Chassis" is equipped with a "cerebellum" for the chassis of the car.
In the current pure electric market, many models advertise as "driver's car", in the marketing words of major car companies, there are one or more powerful motors, and then with familiar technologies and configurations such as CDC and air suspension, it can be regarded as a performance car.
But in fact, this is only to meet the basic conditions for building a "performance car", even in the pure electric market, chassis tuning is still a science that requires car companies to work hard.
Many people will regard this science as metaphysics, but SAIC Motor is studying it as an important topic.
It is understood that with the empowerment of the "Grey Lizard Digital Chassis", the length of the parking space required by the Zhiji L6 when parking on the side is reduced by 11%, and its flexibility is comparable to that of the A0 class car, with a turning radius of only 4.99 meters, and the response of the Zhiji L6 is 30% faster than the traditional ESP body stability system when avoiding obstacles at high speeds. At the same time, in the elk test, it reached 90.96km+/h in one fell swoop, which will also be the best elk result in the world at present.
Moreover, it is thanks to the "lizard digital chassis" and intelligent four-wheel steering system that Zhiji L6 has also become the first car in China that can complete "in-situ delivery", "low-speed drift" and "crab travel", different from Yangwang U8, Krypton 001FR and other models change the vehicle movement trajectory through four motor independent movements, Zhiji L6 is the first model that can coordinate and control the direction of movement of the whole vehicle through the digital model, and then realize the "crab line" model.
You know, four-wheel steering is also optional on million-level models. The Zhiji L6 has been equipped with all of its products through the "Grey Lizard Digital Chassis".
It's not a showmanship. These original driving modes can not only make driving easier and safer, but also the best embodiment of the company's R&D strength and "user thinking".
2. Take user experience as the core to create a full-scene intelligent experience
In addition to the driving experience, intelligence has become the focus of the R&D and dissemination of all car companies, especially intelligent driving assistance, different car companies have different solutions, and the real driving experience is also very different.
Backed by the resources of shareholders such as SAIC, Alibaba and Zhangjiang Hi-Tech, Zhiji has always been at the leading level in the industry in terms of intelligent cockpit and intelligent driving.
For example, in terms of intelligent cockpit, Zhiji L6's full-frame digital cockpit screen, YAT cruising half-width steering wheel, foldable inner rearview mirror, etc., all make the entire intelligent cockpit full of futuristic and technological sense, and at the same time, with this full-frame screen, and the new generation of IMOS 3.0 composed of the future smart cabin, no matter in terms of visual effects and user experience, it is worthy of the title of "future smart cabin".
In terms of hardware, all Zhiji L6 series are equipped with NVIDIA OrinX and Qualcomm Snapdragon 8295 intelligent cabin chips, which can perfectly integrate intelligent driving and intelligent cockpit, and it is also the most advanced configuration in the industry.
On this basis,ZhijiL6It also integrates into the intelligent cockpit"Virtual space dynamic tracking technology",It can use the smart cabin screen,Real-time tracking of some dangerous information outside the car when driving,And highlight,This"Blind filling"function,Can help users avoid pedestrians and small animals that suddenly come out、Vehicles that suddenly brake in front of you。
With Zhiji's rainy night mode, it is equivalent to a digital eight-fold mirror, and the perception ability and recognition distance are farther than those of the same level models, even on rainy nights, it can be unimpeded, which is also the smart cabin function with the highest number of likes from Zhiji's old users.
At the same time, Zhiji L6 also has its self-developed City Drive urban wandering and multi-view Carlog function, which can accept a large amount of local life content including beautiful scenery and food while driving, and help you shoot vlogs at any time, which can be said to be very intelligent.
It is worth noting that,This time,ZhijiL6It is also equipped withISCsmart light language system,Through millimeter-level pixel dot matrix、And four-way adjustable taillights120 degrees,ZhijiL6You can customize the taillight pattern,For example, there is a baby in the car、The vehicle wants to stop, etc.,You can tell pedestrians or models outside the car through the light language,Cute and very polite at the same time。
Of course, the most test of the high-end intelligent driving skills of car companies, Zhiji L6 is also advanced again this time, Zhiji L6 will have the ability to "go to high-precision map NOA", it is expected to open the public test of NOA to high-precision cities in the second quarter of this year, mass production in the third quarter, and realize nationwide NOA to high-precision cities in the fourth quarter.
What's more, Zhiji L6's mapless city NOA has also made advance considerations for scenarios such as complex intersection traffic and continuous limit avoidance of narrow bridges at night, realizing the real sense of "you can open with navigation" and "the whole country is easy to drive".
This means that even the entry-level version, which costs only 199,900 yuan, can provide a convenient and worry-free urban NOA experience as long as it is in the area covered by navigation, making driving easier and more fun.
No wonder Liu Tao dared to say in an interview, "Zhiji has completed the 9-year intelligent driving road of the head player in 2 years, and in terms of high-end intelligent driving capabilities, we are among the top three in the industry with Huawei and Xiaopeng, each with its own strengths." ”
3. The confidence of the standard configuration of the whole system comes from the strength of the big factory and the thinking of users
In fact, the current competition in the new energy market has been completely hot, but many products advertise the "hard-core product strength", only in the highest configuration models, for many consumers who can only buy low or even medium configuration, these product points seem to have nothing to do with them.
But Zhiji doesn't want to treat its users so differently. Therefore, the most important "black technology" of Zhiji L6 - including the digital chassis of the lizard, the intelligent four-wheel steering system, ultra-long-distance high-precision lidar + NVIDIA Orin X chip, Qualcomm Snapdragon 8295 chip, and the ability to go to high-precision map city NOA, etc., are all equipped with the whole system!
Quality, safety and experience, regardless of high, medium and low configuration, are all standard, which is the embodiment of the strength and confidence of large manufacturers.
For example, compared with the competing Xiaomi SU7, Zhiji L6 is also equipped with ultra-long-range high-precision lidar, NVIDIA Orin X chip, smart four-wheel steering, ISC smart light language system and other hard-core configurations, which is enough to see Zhiji's determination to create a popular model.
In addition, this time, the Zhiji L6 is also equipped with the first generation of light-year solid-state batteries. It is reported that the battery is the first generation of light-year solid-state battery jointly developed by SAIC and Qingtao in the past 10 years, and its performance has been greatly improved compared with ternary lithium batteries. The first dry solid-state electrolyte layer integrated molding technology reduces the impedance between the cathode and the electrolyte, and cooperates with the ultra-high ionic conductivity nano-solid electrolyte to greatly reduce the overall internal resistance of the battery cell and ensure the fast charging speed, so as to achieve quasi-900V fast charging.
Moreover, as the industry's first quasi-900V ultra-fast charging solid-state battery, this battery has a capacity of up to 133kWh and can achieve a CLTC range of more than 1,000 kilometers, which not only proves the reserves of Zhiji Automobile and SAIC in the field of power batteries, but also subverts people's stereotypes about the low range of pure electric vehicles.
It is worth noting that the Zhiji L6, which is equipped with a first-generation light-year solid-state battery, is only priced at 325,900 yuan. You must know that the co-founder of a new car company once said: "The cost price of a single 150kWh semi-solid-state battery is about 300,000+." ”
After users have established the perception that "solid-state batteries are expensive", they can still set prices like this, and Zhiji has not only proved its technical strength, but also interpreted the brand concept of "user-centric" with practical actions.
epilogue
As early as 2014, SAIC Motor proposed to transform to the "New Four Modernizations", and Zhiji, as the first high-end brand built by SAIC after all in the "New Four Modernizations", gathered all the resources of SAIC Motor in the technology chain of electrification and intelligent reserves for many years, the unique global supply chain, and the strong capital chain, which can be said to stand on the "shoulders of giants".
The Zhiji L6 is a product that once again shows 200% sincerity on the "shoulders of giants". In terms of pricing, configuration, quality and innovative technology, the Zhiji L6 can be regarded as the strongest competitor in the pure electric medium and large car market.
It is reported that before the launch, the Zhiji L6 has received more than 29,000 orders. It is believed that with the release of the official price, the Zhiji L6 will further put pressure on models such as Xiaomi SU7 and Tesla Model 3, and become the best choice for 200,000-level intelligent pure electric cars.
"Any new brand must find its own way in the face of market competition. Simply to win some traffic is neither the characteristic of Zhiji, nor the place where Zhiji is good at, Zhiji should take technical strengths and user scenarios as the real focus of future marketing. Liu Tao said.
Only when technology is upward can we truly achieve brand upward mobility. This is also the biggest inspiration for the industry at the launch conference of Zhiji L6.