On February 24, In response to the information remarks, Haidilao responded through the media that it has explicitly prohibited any remarks on the customer's personal information, such as physical appearance, etc., and completed all the investigation and rectification in January 2021.
Hot posts on a mainstream platform in 2020
Haidilao stressed that store managers can supplement the personalized needs of customers in the membership system, and all new information needs to pass strict review.
As a representative of high-quality service restaurant enterprises, Haidilao has always valued the personalized needs of users when eating, and achieved personalized services through the differences in user details. These personalized service contents can make users feel intimate for the first time, achieve brand identity, and at the same time, personal preferences and taboos do not need to be repeated.
Some netizens commented
As far as the behavior of information notes is concerned, most netizens expressed their understanding of Haidilao's approach, after all, different people have different tastes and preferences, and even some netizens expressed their hope to label themselves as "do not like to eat coriander" as soon as possible. In the comments of many netizens, enjoying personalized services seems to have become accustomed to.
There is no definite formula for user services, enterprises for the long-term business goals, will be based on the real feedback of consumers to correct and adjust, Haidilao has been optimized in 2020 also shows its determination to do better and stronger services. In essence, business operation should not only focus on products and traffic, but should focus on follow-up operation and retention, and effectively meet the needs of users, which is a new issue for business operations under the current situation, and why businesses want to provide personalized services for customers.
For many years, the need for personalized service has been a focus issue for various industries. For enterprises, to achieve optimal operation is bound to meet the real needs of consumers more and more diversified, diversified needs and force enterprises to provide personalized services, on the basis of legal compliance, appropriate addition of some necessary remarks, is a good solution. For Haidilao, it is just a continuous exploration and improvement on the road of optimizing personalized services.
As mentioned in the surging news commentary, consumers do not have to deify these companies, such as the praise that once flooded Haidilao; nor do they have to demonize them, as if they have some ulterior motives. Some innovative management methods of enterprises should be objectively evaluated after a comprehensive understanding. (Zhongxin Jingwei APP)