Seven employees at the Burger King store in Dongkuo Life Plaza, Xuhui District, have been living in the store for nearly a week, working more than 9 hours a day to deliver group meals to residents of various communities in Shanghai.
Under the premise of strictly implementing epidemic prevention and control measures, Shanghai requires that in the sealing and control areas and control areas, commercial outlets such as supermarkets, chain restaurants, and pharmacies should be fully opened, closed without stopping, and orders are placed online, offline tally, and ordered.
The first financial reporter recently learned from chain catering companies such as Burger King, KFC, McDonald's and Haidilao that more and more stores have resumed operations, most of which are served in the form of online ordering, and most of them are group purchase orders.
The number of stores is gradually increasing
As of April 16, Burger King has opened two guaranteed supply stores in Shanghai.
On April 10, the Dongkuo Life Plaza store in Xuhui District became the first Burger King store to resume operations during the epidemic. Xu Liangyi, director of operations of the store, told the first financial reporter: "We received the opening notice on April 7, because the area of our store is relatively large, which is convenient for closed management of employees. Secondly, we are a street shop, compared to the stores inside the mall, the ventilation is also better. In addition, the Xuhui District Government and the Huajing Town Government have also given great support. ”
"When I learned that we were the first store to open, I was very excited and my sense of honor came out." Xu Liangyi said, "Immediately we started the cleaning and killing work, and quickly gathered personnel, and finally transferred 7 clerks and 5 drivers from different stores." ”
Strict epidemic prevention measures are the premise of ensuring supply. "All employees must have the nucleic acid report of the day before returning to the store, and before entering the restaurant, they will also do antigen testing to ensure that all closed management personnel are safe and provide safe and reliable meals to our consumers." All employees in the closed store will do antigens twice a day and take pictures and upload them. Moreover, every 48 hours, the Huajing town government will do a unified nucleic acid. In the evening, employees sleep on the sofas in the lobby, and bathing is also carried out in the store.
It is worth mentioning that all orders for Burger King are delivered by the company's drivers themselves, and all drivers will wear protective clothing when delivering meals and deliver meals in accordance with epidemic prevention standards. The reason why the logistics of the third-party platform is not hired is to ensure that the driver does not have too much contact with the outside world, and all the meals are hygienic and safe.
Up to now, 11 KFC stores, as the first batch of merchants in Songjiang District to resume business, have begun to receive orders to welcome customers. Affected by the epidemic, at present, all stores only support delivery orders, and all orderable products have not yet been restored. It is understood that because KFC stores require closed-loop management, the staff on duty moved to the store after completing the relevant procedures the night before.
Following the opening of the guaranteed restaurant in Pudong on March 28, McDonald's is expected to increase to more than 20 guaranteed restaurants with the emergence of the prevention zone, distributed in 12 districts of Shanghai. At present, More than 200 employees and delivery staff of McDonald's Shanghai have been invested in the "Guarantee Restaurant". In the recruitment of employees of the "Guarantee Restaurant" initiated by McDonald's in Shanghai, more than 1,000 employees and more than 160 delivery personnel signed up to participate.
"Air communication" with customers
For the purpose of maximizing the use of guaranteed resources and epidemic prevention, Burger King currently only accepts orders for group meals. "We basically control the daily group meals at about 6 to 8 orders, that is, send 6 to 8 communities, each community 50 to 80 meals. At present, store employees work more than 9 hours a day. Xu Liangyi said.
For the special operation mode during the epidemic, Xu Liangyi believes that the challenge is actually very large. "It turns out that we will welcome a lot of customers every day, and even I will communicate with customers face-to-face, exchange their feelings about eating that day, their eating habits and preferences, but now it is basically an air exchange." It is different that our team used to personally deliver meals to customers, but now it is volunteers from various communities who help deliver these meals to customers.
At present, in the Burger King store, there is a team that will be responsible for contacting some willing "group leaders", and employees will communicate with them in order, and also record their needs and specific copies for more accurate production and distribution the next day.
"Although there is less communication, we have done it in the past few days, and I feel that customers still appreciate the quality of our products as always." Xu Liangyi thinks.
With the easing of the epidemic, Xu Liangyi expects more Burger King stores to resume work and production, which can also alleviate the operational pressure of a single store.
Supply chain companies sell vegetables
Not only the chain fast food brands are gradually restoring supply, but the hot pot chain brand Haidilao is also working hard.
As of April 14, Haidilao Shanghai has 18 stores, 2 delivery stations to resume business, according to the person in charge of Haidilao Shanghai, in order to protect the lives of residents, Haidilao online orders will not only sell hot pot dishes, but also according to the logistics supply of the day to launch people's livelihood dishes, self-heating hot pot and other foods. Consumers around Haidilao stores can contact the stores, some stores can be booked through the "Fishing for Good Goods" mini program, and Haidilao will use contactless delivery to send the above daily necessities to the community.
At the beginning of April, Ms. Guo and her neighbors in the three villages of Huishan in Pudong were also facing the problem of shortage of materials, and later she found the Baolong store on Cao Road in Haidilao, and through the way of community collection orders and group purchases, the manager of the store helped 30 residents in the community distribute daily necessities such as vegetable bags and self-heating hot pots through material coordination.
Haidilao's supply chain companies are also involved in guaranteeing supply. As of April 14, as a supply guarantee unit in Shanghai, the supply chain under the ecological map of Haidilao - Shuhai Logistics has recovered more than 30% of its capacity, and will fully participate in community supply, while ensuring the first batch of 20 Haidilao stores that resumed online business, as well as the supply of materials for the Shanghai catering industry, so as to supply more Shanghai citizens.
As of April 13, Shuhai Logistics has supplied 1,000 tons of materials to Xuhui, Huangpu, Yangpu, Baoshan and other areas in Shanghai through government orders, community group purchases, and Haidilao stores; Haidilao stores have also provided convenient services for surrounding residents by opening up community group purchases, selling light meals, hot pot dishes and self-heating foods.