According to publicly available information, chery Group's annual goal for 2022 is to secure 1.5 million units and hit 2 million units. Today (February 11), Chery Group's sales in the first month of 2022 were released, with 107,710 units sold in the first month, an increase of 20% year-on-year. To be honest, such sales are still quite eye-catching, but it is still difficult to complete the set annual target.
It is not difficult to see from chery Group's sales report that in January 2022, Chery Group sold 107,710 units per month, an increase of 20% year-on-year, and 87,040 units in January, an increase of 11.8% year-on-year. Among them, among the batch sales of 87,040 units, Chery Automobile accounted for 67,486 units. In addition, Jietu, Chery Jaguar Land Rover and others did not announce specific sales.
As a joint venture brand of Chery Group, Chery Jaguar Land Rover has greater market pressure, not only facing the suppression of ABB, but also facing the impact of Cadillac, Volvo and Changan Lincoln, and the market performance in recent years can be said to be relatively weak. Although compared with the market performance of Acura and Infiniti, Chery Jaguar Land Rover's sales are better, but its voice in the luxury brand camp is basically dispensable.
As we all know, Jietu Automobile can be said to be one of the more popular brands under Chery Group, and in the past 2021, the cumulative sales volume of Jietu Automobile in the whole year reached 154077 units, of which the sales volume in December was 20136 units. As a former "dark horse" in the automobile market, the market performance of Jietu Automobile is much better than that of Kaiyi Automobile. To be honest, after experiencing rapid growth in sales, today's Jietu Automobile is also facing the bottleneck of sales increase.
The biggest sales contributor of Jietu Automobile is the Jietu X70 series, with cumulative sales of 124647 units in 2021 and an average monthly sales of more than 10,000 units. Other models other than the Jietu X70 series are not performing too well in the market. If Jietu Automobile wants to exceed the total sales of 200,000 units in 2022, it must implement balanced development and cannot focus on the Jietu X70 series.
Chery Group's largest sales are still from Chery Automobile, with Tiggo 8 series, Arrizo series and Tiggo 7 series, etc., Chery Automobile gained 67486 units of single-month sales in January, achieving a year-on-year increase of 34.3%, of which the market share of the star model Tiggo 8 series accounted for a relatively large, single-month sales reached 6686 units, an increase of 12.3% year-on-year, is the pillar of Chery Automobile's sales.
In addition, overseas exports are also a highlight of Chery Group, with Chery Group exporting 26,900 units in January, an increase of 60.9% year-on-year. Moreover, new energy vehicles will be one of the focuses of Chery Group in 2022, after all, Chery QQ ice cream, which was listed in December last year, has been placed great expectations. However, Chery QQ ice cream sales last month were only 9984 units, and the market heat is not too high.
Express brother comments: From the market performance of Chery Group in the first month of the year of 2022, it is difficult to ensure the annual target of 1.5 million units, even if the Chery QQ ice cream with high hopes is fully open, it is estimated that it is difficult to achieve the market heat of Hongguang MNI EN, after all, Hongguang MINI EV has already consolidated its market position, and it is not easy for Chery QQ ice cream to stage "tiger mouth". You tell me?
Warm reminder Unauthorized reproduction is refused. Image source network, owned by the original author. Interesting and hot, from the subtle changes to interpret the domestic car market. For more exciting content, please check out the most influential self-media in Central China: Auto Express