Nowadays, Japanese brands can be called the "fragrant food" of the domestic car market. Thanks to the word of mouth of generations of consumers, Japanese cars have been highly praised in terms of fuel consumption and quality, and Toyota, Honda and Japanese product brands have also made a lot of money. Of course, there is no lack of alternatives, take the Mitsubishi brand, it can be regarded as "getting up early and catching up with the late set".
There is no doubt that the Mitsubishi brand was first famous in the domestic car market because of the engine, in the case of other brands set technical barriers, Mitsubishi chose to take the initiative to build a joint venture factory in China and provide engines, which is favored by independent brands. However, in terms of products, AFTER nearly 10 years of development, GAC Mitsubishi, which was born in 2012, still has only three SUV models of Outlander, Yige and Jinxuan; and even the best performing Outlander has only a few thousand units sold in a single month, which is an order of magnitude worse than cr-V and RAV4 Rongfang models that are also Japanese SUVs.
Obviously, although today's Outlander has a certain potential market, the lack of product competitiveness has greatly limited its sales growth, so the replacement of Outlander is also gradually put on the agenda. Following the appearance of the overseas version of the model, the domestic replacement of the Orlander spy photo was recently announced, showing a strong attraction in terms of existing product information.
As far as the appearance of the spy photo is concerned, it is not difficult to see that the domestic Outlander continues the design language of the overseas version of the new model. Such as slender daytime lights, split headlights, while enhancing the sense of science and technology, continue the brand atmosphere, hard-core design style. Through the thick camouflage, it is still not difficult to see the muscle lines on the side, which adds a lot of sports elements while lengthening the visual effect of the whole vehicle. As for the tail, the new car may continue the slender tail lights of the overseas version of the model, which is more in line with the aesthetic preferences of young people, and the recognition will also be enhanced.
Objectively speaking, although the new Outlander appearance does not bring more amazing performance, such as hidden door handles, through-type taillights and other popular designs have not appeared; but in line with the preferences of all ages, elegant, calm style, but brought a different aesthetic experience, at least within three years is not outdated, as netizens said: "This is the traffic password, early so design quasi-fire."
In addition to the exterior, the interior spy photos of the new car are also very similar to the overseas version of the model. The simple center console layout, the suspension of the central control screen and the addition of electronic gear handles have enhanced the sense of science and technology of the whole vehicle; the seats integrated into the diamond-shaped stitching process and the hidden air conditioner outlet also reflect the quality sense of the details. Compared with most of the joint venture SUVs of the same level, such a performance can already be called "excellent".
As for the power, the overseas version of the model is equipped with a 2.5L + CVT power combination, and the domestic Orlander may be equipped with a 1.5T four-cylinder engine. Of course, the technical reputation of Mitsubishi engines is obvious to all, whether it is from the perspective of durability or actual performance, I believe it will not disappoint, and the new Outlander is also worth looking forward to.
Conclusion: It is understood that the new Outlander was put into production in GAC Mitsubishi in October last year and is expected to be officially unveiled this year. In addition to the product itself, another bottleneck faced by Outlander is that the market recognition of the Mitsubishi brand is not high, so that it is difficult for consumers to imagine this option when buying a car. If the new Outlander can succeed, it will play a "double eagle with one stone" effect for the model itself, as well as for the Mitsubishi brand.