In the domestic auto market, Japanese brands have always been fragrant, and we can see that in so many years, the reputation and image established by Japanese brands in the market have never collapsed. In the eyes of consumers, Japanese brands are high quality, high retention rate, trustworthy, very reliable existence, and it is undeniable that whether it is "two fields", or Nissan, indeed launched a lot of very convincing products, but what is surprising is that at the beginning of this year, several Japanese brands have collectively "slowed down", and sales seem to be no longer as strong as before.
Specifically, Toyota's sales in January were 148,800, although it was the best selling of the four Japanese brands, but it was also the most serious decline, down 21.5%.
Honda's january sales were 146,600 units, but down 6.9% year-on-year, while Nissan's january sales were 133,500 units, down 8.7% year-on-year. Mazda is the most embarrassing one, with overall sales of only 19,200 units, down 7% year-on-year.
In fact, it is not difficult to understand that Japanese cars have ushered in a "door black" in January this year, after all, the global auto market is suffering from the continuous impact of chip shortage on production, many car brands have actually begun to decline in sales since the second half of last year, coupled with the re-spread of the new crown epidemic, the lack of strong momentum in sales before the Spring Festival, etc., this series of factors has caused the decline in sales of Japanese brands.
Of course, the most tragic one has to be Toyota. The main reason why FAW Toyota was so weak at the beginning of the year was because of the Tianjin epidemic in January, FAW Toyota's Tianjin plant was short of production capacity due to the suspension of production, while models such as corolla, Crown Lufang, Asian Dragon and Asiatic Lion were all produced at FAW Toyota's Tianjin plant, which was not a small impact.
And there is also a large-scale recall in December last year, which involves RAV4 Rongfang, Asian Dragon, Corolla and other hot models, and the reputation will be more or less affected.
Gaga Motor Toyota, although it can not all be attributed to the "pass" on the new MPV model of Sai Na, the responsibility of "dragging its legs" is still to be borne.
From the exposure on the Internet to the domestic production to the later debut and official listing, Xena has earned enough eyeballs in the market, and the heat is also high, but the "price increase" has made Xena a controversial model. Before the listing, there was news that Xena could sign a contract to pick up the car with a price increase of 60,000, but after the listing, there was a higher and higher price increase about Xena, and the market price increase ranged from 70,000 to 100,000, which made Xena bear a lot of "infamy".
In January this year, Xena's sales were only 5399 vehicles, as an MPV, or from Toyota, such sales results are obviously not brilliant. Therefore, it is not difficult to see that whether it is FAW Toyota or GAC Toyota, "every family has a difficult scripture."
The last thing to say is that Mazda, a niche and paranoid brand, has been like a re-tightened rope since the brand achieved channel merger last year, but in terms of sales, Mazda has not achieved too many breakthroughs, compared with the other three japanese brands, it is simply 18,000 miles apart. It can only be said that Mazda wants to have more share in the market and still has a long way to go.
Write at the end
Domestic consumers have a high degree of recognition of Japanese cars, from the sales of January alone, it can not be concluded that Japanese cars "fell out of favor", can only say that there are too many uncertainties in the market, such as chip shortages and the continuous impact of the epidemic, it is expected that in the next, Japanese brands will have different performance.
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