22/02/10
Lead
In the first month of 2022, the performance of the type is worthy of recognition, but it is necessary to continue to work hard to drive Guangqi Honda to launch a new attack.
Author 丨 Deng Yongtuo
Responsible editor 丨 Xu Jinkai
Edit 丨 Chic
The 2021 GAC Honda can be described with four words of "slight regret". Chip shortages have restricted the development of the automotive industry from beginning to end, and capacity problems have become a lingering nightmare for countless auto brands, and GUANGC Honda has had to adjust its model strategy to maintain its continuous upward development goals.
As the last piece of the puzzle of the Guangqi Honda car camp, the type grid was finally successfully completed in the last month of 2021. For this fast-speed intelligent weapon, the emergence of the type is a mission, and it has injected new vitality into Guangqi Honda.
Nowadays, the Spring Festival holiday has passed, and various car companies have announced the sales results for the first month of 2022, for Guangqi Honda itself, it can put down its burden and breathe a sigh of relief. That high-profile young model has never disappointed.
1
Type attack, Accord defends
The listing of the model is full of expectations. As the latest work under Honda's dual-car strategy, the style carries the pure desire for driving that the Civic has gradually lost, and Guangqi Honda has not disappointed fans, when the manual version appears in the configuration table, the heart of every Honda fan is boiling.
The total number of orders exceeded 10,000 units in the two weeks of listing, which is the market's affirmation of this sports sedan and the recognition of consumers for this new model of Guangqi Honda.
According to official data from Guangqi Honda, the total sales of the model in the past January were 9,215 vehicles. This is the first full sales month since the launch of the model, and this achievement is very positive for a new car. The emergence of the model is not only a supplement to Guangqi Honda's model lineup, but also its pursuit of higher development goals.
Compared with the new eleventh generation Civic, the monthly sales can be steadily maintained above 10,000 vehicles, and whether the type can achieve such results is probably what Guangqi Honda cares about and cares about. Although the start of the new year has stabilized, the test for the type will continue.
The car business is the key to determining whether Guangqi Honda can maintain stable annual sales growth, and the GAC Honda car matrix has completed the full coverage layout from the A0-class, A-class, A+-class to B-class markets, with the overall cumulative sales volume of 41,085 units in January, an increase of 57.6% year-on-year. The most important member of the accord, the Sales of 17,601 units in January, still showed a strong market response, and has always shown a kingly demeanor in the mid-to-high-end sedan market.
In the new year, in the face of rivals such as Tianlai and Camry, Accord needs to maintain its market position. The 2022 Accord relies on the super sense evolution in the three major areas of "intelligent networking, intelligent security and intelligent power" to further consolidate its product strength and stick to the territory of the brand in the car market.
2
Sales increased slightly and opportunities doubled
In the first month of the year, Guangqi Honda's total sales for the month were 78,489 units, an increase of 1.1% compared with the same period last year, maintaining a slight increase and achieving a high-quality start for 2022.
This year, the MPV market has become the most concerned segment of the automotive market this year, and various car companies have begun to exert efforts on MPV models. Odyssey has always had a lot of popularity in the MPV market, and the attention has continued, which is a new opportunity for GAC Honda.
In order to enhance its product strength, Guangqi Honda has carried out a very refined upgrade in the interior, which has significantly improved comfort and intelligence, and realized the re-evolution of high-value home MPV. Since its launch at the end of last year, the new Odyssey has placed nearly 10,000 orders in a month and has successfully delivered more than 5,000 units, which is enough to show how hot it is in the MPV market.
In the field of SUVs, the three major SUV fist products have condensed into a strong system force at full speed with the advantages of complementary and coordinated development, with cumulative sales of 32,815 vehicles in January. In addition, the popular fourth-generation Fit regained its strength in January, achieving sales of 8,937 units, an increase of 105.3% year-on-year. As a masterpiece of honda spirit, Fit firmly holds its leading position in the A0 segment.
With the continuous expansion of the new energy market, various traditional brands have begun to exert efforts on new energy models. Last year, Guangqi Honda focused on building an electrified product matrix, and the first model, e:NP1, will meet with consumers in the first half of this year. According to the previous plan of Honda's new head, Toshihiro Mibu, Honda Will achieve electrification of all models by 2030, and the proportion of pure electric sales will exceed 20% in 2030 and increase to 80% by 2035.
In the face of this new opportunity of new energy, what GUANGQI Honda needs to do is to calm down and grasp its own rhythm, make corresponding decisions on the market step by step, and adhere to the strategic determination of the full value of car life. Therefore, under the dual role of MPV and the new energy market, 2022 is a key moment for GAC Honda to have full development opportunities, and it is also a test of how GAC Honda can turn opportunities into advantages through its own efforts.
Deng Yongtuo
Not a big problem, there is no fear of cars.