At present, the global auto market is still affected by the shortage of chips, and the impact of the new crown epidemic continues, but many car companies still maintain a high outlook and confidence in the development of the coming year. To this end, the automotive industry pays attention to the sales targets of many car companies in 2022.
Geely Automobile: 1.65 million units
As a leader in its own brands, Geely Automobile's performance in the Chinese market is obvious to all. According to the data, the cumulative sales volume of Geely Automobile in 2021 was 1328029 vehicles, and it won the sales championship of Chinese brand car companies for five consecutive years. However, due to the shortage of spare parts during the year, Geely Automobile did not meet its sales target of 1.53 million units.
Of course, not only Geely Automobile, in the past year, many car companies have been hindered in production and sales due to the impact of parts shortages, and the situation in 2022 is not optimistic. Even so, Geely Auto is targeting 1.65 million units in 2022, a 24 percent year-over-year increase over 2021. In view of the current market environment, this sales target is also challenging.
BYD Motors: 1.2 million
As the leader of new energy vehicles, BYD's performance in 2021 is impressive. According to official data, BYD's cumulative sales in 2021 were 730093 units, an increase of 75.4% year-on-year, of which the sales of new energy passenger cars reached 593,745 units, an increase of 231.60% year-on-year. Although the global auto market is affected by the supply of parts, BYD, as a self-sufficient car company with semiconductors and power batteries, has not been affected by the market at all.
In view of its performance in 2021, BYD has targeted its annual sales target of 1.2 million units, an increase of 60.8% over 2021. From the perspective of BYD's sales structure, new energy vehicles account for 80% of ATD's total sales, and BYD wants to achieve a sales target of 1.2 million units in 2022, which must rely on the same new energy vehicles.
It is understood that BYD will launch a number of new new energy vehicles in 2022, such as BYD Han DM-i, Seal and so on. In addition, BYD will also launch high-end brands within the year, but it is expected that high-end brands will not contribute much to BYD.
To a certain extent, 1.2 million units is BYD's confidence and extreme in the field of new energy vehicles, allowing it to position this sales target, but this target is still under great pressure for BYD. According to BYD's latest data, its January sales of 95,422 units, an increase of 125.05% year-on-year, of which the sales of new energy passenger cars were 92,926 units, an increase of 365.65% year-on-year, and the set target was 7.9%.
Great Wall Motor: 1.9 million units
Among its own brands, Great Wall Motors' performance is also among the best. According to the data, the cumulative sales volume of Great Wall Motors in 2021 was 1280993 units, an increase of 15.2% year-on-year. In terms of specific brands, the source of Great Wall Motors' sales in 2021 is still the Haval brand, the cumulative sales volume for the whole year increased by 2.64% year-on-year to 770,008 vehicles, the Euler brand is the biggest increase in the brand of Great Wall Motors, the annual sales volume increased by 140% to 135,028 units year-on-year, the independent tank brand sold 84,588 vehicles throughout the year, and the positioning of high-end WEY became the only brand to decline, with the cumulative sales of the whole year falling by 25.65% year-on-year to 58,363 vehicles.
Great Wall Motors is still changing greatly in 2021, such as the independent high-end off-road tank brand in April 2021, the launch of a new high-end brand salon car in November 2021, and the first model Mech Dragon was officially released and limited to listing. In addition, the Haval brand and WEY brand launched a number of new models during the year, including Haval First Love, Haval Red Rabbit, WEY Mocha, WEY Macchiato and so on.
In May 2021, when Great Wall Motor announced its equity incentive plan, it set sales targets for 2021-2023 – 1.49 million units in 2021, 1.9 million units in 2022 and 2.8 million units in 2023. However, when setting sales targets, Great Wall Motors did not consider the impact of the market, although the performance of Great Wall Motors in 2021 was not bad, but it did not complete the 2021 target, and for the 2022 sales of 1.9 million vehicles, the year-on-year increase reached 48.32%, what measures should Great Wall Motors take to achieve this goal?
FAW Group: 4.1 million units
At the beginning of this year, FAW Group proposed to achieve sales of 4.1 million vehicles in 2022, an increase of 17.1% year-on-year, of which FAW-Volkswagen undertook 2 million vehicles, FAW Toyota undertook 1 million vehicles, Hongqi undertook 450,000-500,000 vehicles, and Besturn undertook 100,000 vehicles.
For FAW-Volkswagen, if the impact of the chip shortage improves, the sales target of 2 million vehicles should not be difficult. It is understood that in 2021, FAW-Volkswagen has accumulated 1,857,777 new terminal sales, of which 988,677 are Sold by Volkswagen brand terminals, 700,088 by Audi brand terminals, and 169,012 by Jetta brand terminals.
Compared with FAW-Volkswagen, FAW Toyota is more interesting in 2022. At the beginning of 2021, FAW Toyota set a target of 880,000 vehicles and a challenge of 920,000 vehicles, but due to market reasons, FAW Toyota's cumulative sales of 860,019 vehicles in 2021, although an increase of 8% year-on-year, did not meet its target. By 2022, FAW Toyota has set a target of 1 million vehicles, and the market performance of models such as the Corolla Sharp Release and the Lingfang Harrier launched within the year will directly determine whether the company's goals can be achieved.
FAW Group's autonomous sector still has to look at the Hongqi brand, and its planned sales target for 2022 is 450,000-500,000 vehicles, an increase of only 50,000 vehicles over 2021. According to the latest data released by FAW Hongqi, sales in January 2022 were 42,100 vehicles, an increase of 30% year-on-year, while 42,100 vehicles were sold in the first month of the year, which may indicate that the Hongqi brand will have a good performance this year.
Dongfeng Motor Group: 3.471 million units
As one of the large domestic automobile manufacturers, Dongfeng Motor Group also relies on joint ventures. The first is Dongfeng Honda, which in 2021, due to irresistible reasons, its annual sales fell by 10.40% year-on-year to 761879 vehicles, and it is not difficult to pick up in 2022. However, in 2022, Dongfeng Honda will launch a number of blockbuster models, such as a new generation of CR-V/XR-V, a new pure electric e:NS1, etc., which may drive the sales performance of Dongfeng Honda to a certain extent.
The second is DPCA, although the French car occupies only 0.6% of the market share in China, but the performance of DPCA in 2021 is still worth affirming, with annual sales of more than 100,000 vehicles, and the biggest help behind this achievement is the newly listed Versailles C5X, which has sold more than 5,000 vehicles for two consecutive months. To a certain extent, Versailles will directly affect the performance of DPCA, after all, Versailles is currently the highest-selling model of DPCA.
Of course, in November last year, Dongfeng Motor Group listed the sale of 25% of the equity of Dongfeng Yueda Kia Automobile Co., Ltd., and in the future, Dongfeng Yueda Kia will withdraw from Dongfeng Group. Looking back at 2021, the sales volume of the Kia brand in China was 163,400 vehicles, although sales have declined for many years, but how Dongfeng Group makes up for this gap after losing Kia is also a major highlight in 2022.
In addition to the above car companies, GUANGZHOU AUTOMOBILE Group, Chery Group and other car companies also announced annual targets, of which Chery Group plans to 1.5 million units and strive for 2 million vehicles. According to the data, Chery Group's cumulative sales in 2021 will be 961926 vehicles, an increase of 31.7% year-on-year, and whether it is 1.5 million vehicles or 2 million vehicles per year, its increase is not small.
Judging from the sales targets announced by major car companies, it is still very confident in the market performance this year, and if the overall market maintains stable development during the year, the possibility of some car companies achieving the goal is still very large.