In the domestic car market, there are not many incidents of joint venture companies "breaking up", and the reason is very simple, after all, for independent brands, joint ventures are basically like cash cows. In the automotive market, Dongfeng Motor, which relies heavily on joint venture car companies, is an example, and Dongfeng Honda and Dongfeng Nissan in its hands can make no less money.
In the same way, everyone is willing to make money lying down, and no one is willing to do the loss-making business, so another joint venture car company under Dongfeng, Dongfeng Yueda Kia, has also officially "broken up" with Dongfeng Motor due to its poor performance, which is also another foreign car company that parted ways with Dongfeng Motor after Renault left China.
Speaking of Kia, in fact, everyone is also very familiar with it, this Korean brand has been selling hot in China for a while, and the annual sales at its peak are more than 650,000 vehicles, but in 2017, due to the impact of the THAAD incident, the entire Korean car has suffered Waterloo in China, coupled with the strong rise of Chinese brands, which has made Kia's sales in China decline in half, and the overall sales in 2021 are only 127,000 units.
Since Dongfeng Motor could not see the hope of making money, it had to give up Yueda Kia, so on November 21 last year, Dongfeng Group officially listed on the Shanghai United Assets and Equity Exchange to transfer its 25% equity interest in Dongfeng Yueda Kia, which also means that Dongfeng Yueda Kia will become history.
Although the cooperation between Asia and Dongfeng Motor is not pleasant, Jiangsu Yueda Group still has the willingness to cooperate with Kia. According to the latest news, South Korea Kia Co., Ltd. signed an expansion investment agreement with yancheng people's government and Jiangsu Yueda Group. It is reported that the new joint venture plans to increase capital by 900 million US dollars, through expanding investment, introducing new models, developing new energy vehicles, setting up export bases, etc., to rapidly increase vehicle sales and capacity utilization, and will release a new company name in April this year.
In the era of tripartite shareholders, Kia's operation, marketing and lack of models are indeed still left, after all, after more partners, various developments also need to be coordinated by multiple parties, not to mention that Dongfeng Motor's voice at that time was not high. Now in the face of problems, Kia is also using a new look to change, especially in terms of models, Kia will increase the introduction of new cars, according to the previous plan, Kia will introduce and produce new KX5, new K3 and new KX3 models in 2022.
For example, the KX5, which is positioned in a compact SUV, is still more competitive after the replacement. The design of the shape is high enough, the interior has become more technological, the wheelbase has increased by 85mm, and the overseas models are also equipped with 2.0L, 2.5L and 1.6T engines, and provide plug-in hybrid models. Among them, the 1.6T engine has a maximum power of 131.65kW, a peak torque of 265Nm, and is driven as a 6MT or 7DCT transmission.
The new Kia K3 has been officially released in overseas markets, and the new car has greatly adjusted its appearance, using a new family design with a sharper grille and a headlight group with double-layer three-stage LED daytime running lights, which make the new car look more fashionable and dynamic. The interior section is only slightly adjusted to the center console area compared to the current model.
In addition, Kia officially announced that from 2022 to 2027, it will introduce a pure electric vehicle model to the Chinese market every year to lay out its lineup in the field of new energy. The simultaneous grasping of fuel vehicles and electric vehicle tracks can also show Kia's determination to show its skills in BGI.
Write at the end
In fact, The Korean cars were first introduced to the country to mostly cheap models, and most of the best Korean cars sold at that time were low-end models, which left a cheap impression on the Chinese people, and this impression is difficult to reverse once formed, so the Current Korean cars in China are in a very embarrassing situation. Spelling high-end products, fighting driving texture, spelling can not fight Japanese cars German cars; spelling configurations and spelling prices, but also better than domestic cars. Therefore, the decline in Kia's sales is also a reasonable thing, but if you want to develop in the long run, the Chinese market cannot give up, so we also look forward to its follow-up performance.
"The pictures are all from the Internet, if there is any infringement, please contact the author to delete"