Although it is still during the Spring Festival holiday, but the new forces of car brands have announced their own sales, from the year-on-year data everyone's performance is still good, but compared to last December's sales are somewhat unsatisfactory, so what is the real situation, Wei Xiaoli and BYD have made the opening of 2022?
ideal
Car companies that can announce last month's sales on the first day of the month may be difficult to find a second car other than the ideal car. Such an efficient work ability Xiaobian first liked. In January 2022, Ideal Auto delivered a total of 12,268 units of Ideal ONE, a growth rate of 128.1% over January 2021, continuing the momentum of sales exceeding 10,000, according to statistics, the cumulative delivery volume of Ideal ONE has reached 136356 units.
With the brand mission of "creating a mobile home, creating a happy home", the ideal ONE of the ideal car under the brand mission, which is known as the "luxury six-seat intelligent electric SUV", why can it be so hot? Xiaobian believes that the first is inseparable from its strong product force, coupled with the name of the "Daddy Car" that is passed down by word of mouth, it has brought an aura to the ideal ONE, and the ideal ONE's large space, high configuration and "increased range" mileage are deeply loved by car owners.
However, it is still a bit difficult for the ideal car to fight to the end with only one model. According to the latest news, the ideal ONE should no longer be alone in 2022, the new ideal X01 is about to be launched, and its performance will remain to be seen.
Nio Lai
For a long time before, Weilai has been the leader, but in the first month of 2022, its performance was a big surprise, ranking behind Xiaopeng, Ideal, and Nezha, falling out of the TOP3 and ranking fourth. At present, NIO's models on sale are ET5, ET7, ES6, ES8 and EC6, and a total of 9,652 units were delivered in January, an increase of 33.6% year-on-year, compared with 10,489 units in December 2021, which fell by 837 units, down 7.89% month-on-month, and as of January 2022, NIO had delivered a total of 176722 vehicles.
The reasons for the decline in Weilai's sales are manifold, in xiaobian's view, three years have passed, and Weilai has not changed its models, but has blindly launched new models, which in turn has led to a decline in the product strength of old models. In addition, with the decline of subsidies, the price of Weilai cars is getting higher and higher, and the decline in sales is understandable.
Fortunately, NIO will deliver three new models based on the NT2.0 technology platform in 2022, including the released ET5 and ET7, and in addition to it two, another new model based on the NT2.0 platform to be delivered this year is an SUV, the internal code name is "Gemini" (some people guess ES7), in short, Weilai's sales depend on these three new cars.
Xiao Peng
In January 2022, Xiaopeng Automobile can be said to have achieved a good start, delivering 12,922 units in a single month, an increase of 115% year-on-year, and has delivered more than 10,000 units for five consecutive months. From the perspective of delivered models, Xiaopeng P7 delivered 6707 units, Xiaopeng P5 delivered 4029 units, and Xiaopeng G3 series delivered 2186 units. At present, the cumulative delivery volume of all models of Xiaopeng Automobile has exceeded 150,000 units.
It can be clearly seen from the data that Xiaopeng mainly relies on the two cars P7 and P5 to maintain sales. However, for Xiaopeng, how to continue to maintain sales growth in 2022 is the key, so from the current situation, Xiaopeng will most likely continue to lead the first position in the sales list of new forces this year.
From the perspective of new products, the new car Xiaopeng G9 is expected to be listed and delivered this year. From the perspective of production capacity, in order to ensure the stability and timeliness of product delivery, Xiaopeng Automobile is also actively expanding production capacity, and the start of the second phase of the Zhaoqing plant, coupled with the Guangzhou and Wuhan plants under construction, is expected to reach an annual production capacity of 400,000 vehicles.
BYD
After talking about Wei Xiaoli, let's take a look at China's leading brand of new energy vehicles - BYD, its brand sales in January were 95180 units, although compared with last month, a decrease of 2810 units, but in terms of new energy vehicle sales reached 92926 units, an increase of 103 units over December, an increase of 0.11% from the previous month.
Among them, the total sales of plug-in and hybrid models are 46540 units, and the sales of pure electric models are 46368 units, almost 1 to 1 ratio, and the sales volume of new energy vehicles accounts for 98% of the total sales of the brand, proud of all traditional car companies, and the growth rate of pure electric models is beyond most people's imagination.
For BYD itself, such a report card can be said to exceed expectations. In particular, due to the impact of the epidemic, the Production Range of the Xi'an Factory was greatly limited in early January, and it was forced to use only railway transportation, and the overall efficiency became extremely low, and after the unsealing, bydir Xi'an Factory was almost 24 hours a day and night with board trucks for transportation. In such an environment, BYD actually completed a dozen nine, sales exceeded the sales volume of nine new energy vehicle companies including "Wei Xiaoli", which can be said to be S-level, and from the current trend point of view, BYD's performance in 2022 will still be very strong.
Write at the end
Judging from the above data, Wei Xiaoli and BYD have achieved year-on-year sales growth in January, which can also be regarded as the opening of 2022. However, the bigger test is that from this year, the subsidies for new energy vehicles have begun to decline, and the internal volume between the new forces of car manufacturing is also intensifying, how to maintain a leading position in the product side, service end, and marketing end will be the first problem that Wei Xiaoli will solve, as for BYD, expanding production capacity is the first priority.