When many people cheer for Tesla's achievements, it seems to forget that there is such a company, which has completed BMW, Audi and many other traditional companies have shouted out the slogan of completing the new energy transformation in 20XX, which is BYD.
In 2021, BYD New Energy's sales in China were 598528 units, a significant increase of 226.7% year-on-year. In particular, it should be noted that the sales volume of BYD's new energy models has reached 81.5% of the total. As one of the earliest car companies to complete the transformation, what are its characteristics worth learning from traditional car companies?
Single-model sales were outstanding
Back in December last year, BYD Han's sales reached 13,701 vehicles, ranking first in the sales volume of medium and large cars of Chinese brands, and ranking among the top three in the medium and large car market for four consecutive months. Among them, Han EV's sales in December also exceeded 10,000 for the first time, which is not only the first pure electric medium and large car in the Chinese automobile market to exceed 10,000 sales, but also the first time that a Chinese brand has achieved monthly sales of more than 10,000 yuan in the high-end pure electric car market of more than 200,000 yuan.
Other Chinese brands have also hoped to enter this market through high configuration and high cost performance, but in the end they have not returned. Byd's upward path has completely broken this line of thinking. BYD first put itself on the positioning of a luxury car, whether it is the design, process, material of these characteristics, or the three electric system, intelligent cockpit, intelligent driving these cores, Han is really every detail to do a good job, do the top, do the industry first, truly realize the concept of luxury cars to do a mainstream consumer affordable products.
Comprehensive coverage of products
In addition, BYD's layout in the new energy vehicle market does not rely on a single model, but on the systematic layout of the full spectrum model and the full power system. In China, BYD's new energy lineup is unparalleled, from cars to SUVs to MPVs, from small to compact to medium and large, from pure electric to plug-in hybrid, according to different market demand and objective environment, targeted release of different products, in this regard BYD has an absolute leading edge.
Of course, this is inseparable from BYD's strategic layout, which has taken new energy as a development goal in the early years. BYD, which started with batteries, has seized the market dynamics and policies and become the leader of new energy vehicles of its own brand.
Persistence is the most important?
In addition to having a long-term vision, you also need to have stronger execution. In 2008, BYD outlined three big dreams: solar energy, energy storage, and electric vehicles. When many people were not optimistic about BYD's vision at that time, BYD persisted, and for this insistence, it continued to cultivate the strength of the system and do a good job in the research and development of basic technologies. For more than a decade, BYD has also had twists and turns, and has also faced a bad market environment, but today, BYD's vision has become the current outlet, and the system strength cultivated by BYD over the years has enabled it to become the fastest person in this rapid development outlet.
Just like China's mobile phone industry is full of flowers, but why can only Huawei stand at the high end and compete with multinational giants such as Apple and Samsung? It is because of Huawei's mastery of core technology. The same is true for BYD, there are nearly 500 companies registered in China with new energy vehicles, but looking at the world, car companies that can do batteries, motors and electronic controls should only be BYD.
Write at the back:
Domestic products should be self-reliant, but BYD has become self-reliant in our view. In any case, under the wave of new energy, BYD is one of the most successful domestic brands today. From the Qinchuan factory on the brink of bankruptcy to today's automobile empire, BYD is staging the Kaiserslautern miracle of the automotive industry.