【JuneYao Health performance double-digit decline, flavor power lactic acid bacteria passed off as organic food, has been punished! 】 】
Organic food has become one of the fastest growing markets in recent years, and companies have sprung up like mushrooms, but individual companies will hold a speculative mentality and use ordinary food to pass off organic food, thereby making huge profits.
As the industry insiders said, on the one hand, a variety of certification labels are mixed with fish, and illegal businesses often use false certifications and labels to carry out deceptive publicity; on the other hand, food production enterprises blindly pursue some unnecessary certifications, evaluations, and even some illegal certification agencies in order to cater to this trend. These chaos bring unnecessary burdens to enterprises, not only waste a lot of social resources, but also make enterprises ignore the quality pursuit of food itself.
According to the website of the Shanghai Municipal Bureau of Market Supervision and Administration, JuneYao Group Shanghai Food Co., Ltd. was recently fined 70,000 yuan by the Shanghai Pudong New Area Market Supervision and Administration Bureau for mislabeling non-organic food as organic food in the product introduction page of the online store, violating the relevant provisions of the Measures for the Punishment of Acts Infringing on the Rights and Interests of Consumers, constituting false or misleading publicity.
The administrative penalty decision shows that after verification, the parties, JuneYao Group Shanghai Food Co., Ltd., engaged in the business activities of selling prepackaged food. The parties listed a prepackaged beverage called "Flavor Power Lactic Acid Bacteria Drink" on the Tmall online store they opened, and the "Yes" option was selected in the online store for the option of whether the beverage parameters are organic food, and the above drink is an ordinary prepackaged food, not an organic food.
It was also found that the company of the parties had repeatedly placed advertisements for publicity in order to promote the above-mentioned drinks, and there was no content in the advertisement that the product was organic food, and at the same time, the parties organized a number of online store live broadcast activities, and there was no publicity content that the product was organic food in the live promotion.
According to the above facts, the party's online store incorrectly marked non-organic food as organic food in the product introduction page, and there was an illegal act of providing consumers with untrue information about the goods, but the parties did not have the above problems in the activities of advertising and live promotion, so it can be determined that the sales and profits of the parties' online store sales of the above products are not directly related to the illegal act, and the parties have no illegal gains. After the incident, the above parameter problems on the page have been corrected.
In this regard, Professor Ji Ping, a student at the College of Agriculture and Rural Development of Chinese Min University, pointed out that the output of organic agricultural products in the mainland is very low, with a perennial gap of about 30%, and the supply has always been in short supply.
However, when "Five Grains Finance" opened Tmall, JD.com, Pinduoduo and other platforms, it found that most of the various organic products were in a state of "oversupply". Manufacturers have a variety of publicity methods, and some even tell consumers that they can go to the farm for field investigation, which makes it difficult to believe it. However, most of the so-called organic foods sold on e-commerce platforms do not have certification certificates for organic products, and the quality of the products is not convincing.
"Organic agricultural products have at least 3 years of conversion period before sale, in the planting process, completely ban fertilizers and pesticides, all rely on artificial ways to organize weeding, so the yield of organic agricultural products is very low, compared to the use of chemical fertilizers and pesticides grown crops, the yield is only 60% to 70%, has been in short supply." The authenticity of organic food sold online is indeed difficult to determine. Sheng Jiping said.
Food industry analyst Zhu Danpeng said bluntly that organic food caters to the demand trend of Chinese health, but the market development is mixed, and the phenomenon of random labeling on the market is very serious, and it is difficult for consumers to distinguish between true and false.
According to the information provided by Qichacha, JuneYao Group Shanghai Food Co., Ltd. was established in 2000 with a registered capital of 10 million yuan and is a wholly-owned subsidiary of Hubei JuneYao Health Beverage Co., Ltd. (hereinafter referred to as "JuneYao Health", 605388), an A-share listed enterprise.
According to public information, JuneYao Health was founded in 1994, formerly known as JuneYao Dairy. After 27 years of development, it was successfully listed on the main board of the Shanghai Stock Exchange on August 18, 2020. As the fourth listed company under JuneYao Group, JuneYao Health takes "science and technology empowerment, do what the family wants to eat" as its mission, and "cast a century-old brand and become a health drink leader" as its vision, cultivating, triggering and building a large health pillar category with probiotics as the starting point.
According to the data, in the first three quarters of 2021, JuneYao Health achieved operating income of about 700 million yuan, down about 1% year-on-year; net profit attributable to shareholders of listed companies was about 144 million yuan, down about 27% year-on-year; net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was about 104 million yuan, a year-on-year decline of more than 35%.
In this regard, JuneYao Health said that it was mainly due to the increase in the company's new products, new business units, research and development investment, while increasing investment in channels, resulting in an increase in expenses; the same period last year, the national phased social security reduction policy led to the company's labor costs lower than the current period; some raw material prices rose led to an increase in product costs; affected by the epidemic in the same period last year, promotional activities were relatively small, and the discount rate in the current period was higher than that of the previous period, resulting in a decline in net profit attributable to shareholders of listed companies.
However, Wang Junhao, chairman of JuneYao Health, is full of confidence and publicly expresses the long-term goal of "striving to be a century-old store", "In the next three to five years, JuneYao Health will focus on health elements, take probiotics as the core breakthrough, master technical barriers, achieve international leadership, shape core competitiveness as the standard, and let China's good bacteria go global in the international and domestic double cycle." ”
