Lead
Introduction
In the Year of the Tiger, it takes a little fearless tiger spirit.
Author 丨Wei Jinqiao
Responsible editor 丨 Du Yuxin
Editor 丨Zhu Jinbin
Today, on the first day of the first lunar month, the first day of the Year of the Tiger in the lunar calendar, firecrackers are set off, new year worship, and red envelopes are issued in traditional customs, which means "opening the door".
On such a special day, Extreme Kr Intelligent Technology also announced its january delivery data, which delivered 3530 new cars in that month. It is worth mentioning that since the start of delivery on October 23, 2021, the cumulative delivery volume of Extreme Kr in 100 days has reached 9537 vehicles, and it is about to enter the threshold of 10,000 vehicles.
Although the delivery volume is only less than 500 vehicles away from 10,000 vehicles, Extreme Kr has actually stepped into the 10,000 vehicles club. On January 26, zeekr 001's 10,000th mass production model officially rolled off the production line from the Krypton Smart Plant. It took only 99 days for the first to 10,000th production models to roll off the production line on October 19, 2021.
Since the ancient hero out of the teenager, 100 days, 10,000 vehicles, a new high-end intelligent pure electric brand established less than 300 days ago, this is the extreme krypton speed. This level of nearly 10,000 vehicles has set a new benchmark for high-end intelligent electric vehicles, and has also brought new examples to the new energy industry and Chinese brands.
In this short period of time, it has achieved the good results of producing 10,000 vehicles and delivering nearly 10,000 vehicles, refreshing the growth record of high-end new energy and refreshing the legend in the field of high-end new energy. This series of good news is not only a "opening red" answer sheet given by Ji Kr in the first month of the new year of 2022 in the solar calendar, but also the best embodiment of bringing confidence and showing tiger spirit to the entire system, industry and consumers on the first day of the Lunar New Year.
What is faith? That is the strength of The Brand Force and Product Force that are still expected and favored by the market and consumers after a series of storms and doubts, and tiger gas is the courage of Extreme Kr to break through all difficulties and forge ahead under the objective pressure of the lack of core and supply chain, and it is also the fearless and daring responsibility of Extreme Kr as a "user-oriented enterprise" in the face of industry transformation and new challenges.
In the hearts of Chinese, stepping on the Spring Festival is the beginning of the new year. Entering a new year, what kind of expectations will the extreme krypton of tiger power bring?
Gold content of 10,000 vehicles
The biggest bright spot in China's auto market in 2021 is none other than new energy, with a year-on-year increase of 169%, a sales level of 3.52 million vehicles, from 5.8% in 2020 to 14.8% in 2021, far exceeding the expectations of industry insiders at the beginning of the year for this market segment, especially the new high of 22.6% market share in December, which is to promote the prosperity of China's new energy market.
Yes, China's new energy market has broken out, and especially in the context of the epidemic, lack of core and rising raw material prices, Chinese brands to promote the new energy market still achieve substantial growth, this power is indeed exciting, Chinese cars in the promotion of countless talents, to achieve the leading position in the global automotive market, is no longer a problem.
The momentum of China's new energy market is indeed gratifying, but in the analysis of the composition of these 3.52 million new energy vehicles, there is indeed something more worth thinking about about the future trend and what can be left behind. For example, the A0-level products with a market share of 47% and a price of less than 100,000 yuan are really the ultimate goal of China's new energy market? Obviously not, A0-level low-cost products are not enough to represent the level of Chinese automobiles, let alone become an absolute force representing the new energy market.
To know that a healthy market must be rugby-style, central consumption is the mainstream, top consumption is the value. Especially in the face of consumption upgrades, intelligence, and even the future upgrading of the new energy industry, the contribution and promotion of high-end new energy brands to the new energy market, the value and significance of the industry it brings far exceeds the current blowout A0-level products, even if its volume is relatively small.
This is also why more and more new energy brands seek to gain a foothold in the new energy segment of 200,000-300,000 yuan, which is related to the long-term development of the brand and the future sustainability. The data from the new energy market can also be found that the growth of high-end new energy products is even more extraordinary, such as the new energy wholesale data released by the Association of Automobiles, the share of B-class electric vehicles has increased from 22% to 28%, and the sales of B-class and C-class electric vehicles have increased from 220,000 to 810,000 in 2020, an increase of more than 200%.
Therefore, when ZEEKR 001, which has an average order amount of more than 335,000 yuan, stepped into the 10,000-vehicle club, it has extended its price tentacles to the price range of luxury brands such as BBA, and it is pushing Chinese brands and China's new energy market towards a more gold-rich future with a number of new forces such as Weilai, Xiaopeng and Ideal.
Of course, if you mention the gold content of ZEEKR 001, you have to compare and think about it in the same level of market segments. After public data query, we can find that the delivery volume of nearly 10,000 vehicles in 100 days is indeed very high-level, especially for a brand, a brand, a factory, including the operating system is a new car brand.
For example, the current hot Tesla Model Y, which took 13 months from the beginning of delivery to break through 10,000 vehicles; Weilai ES8 and ES6, respectively, took 7 and a half months and 185 days to achieve a breakthrough of 10,000 vehicles; and Xiaopeng's two mainstream models P5 and P7, which accumulated sales of more than 10,000, took 188 days and 114 days respectively; the ideal ONE's million broke 10,000, respectively, took 195 days.
More notably, the price range where Extreme Kr is located, as well as its nearly 10,000 vehicles, indicates that the extreme Kr brand and the ZEEKR 001 model have entered a more stable growth period - there are continuous order sources, a wide range of customer groups, and from production to delivery to service the entire product cycle process, Extreme Kr has achieved a new stage from start to stable development in the 300,000 yuan intelligent pure electric vehicle market.
The third track opened by Krypton
From nearly 100 new energy vehicle brands in the past to today's few capable competitors and pioneers, it is very difficult to create a brand, but it is very difficult to promote a brand new brand to more consumers and be recognized, and achieve sustainable development. Just like those new car-making forces that have been left on the line or abandoned by the times, the real PK is the ability of the product to continue to be exported to the user and recognized.
In fact, everyone knows that it is not easy to build a car, but perhaps not everyone can understand the degree of difficulty.
From zeeKR 001 product, we can also see that Extreme Kr has the strength to quickly sniff consumer trends and demand, and quickly respond to market reactions to make corresponding decisions, in addition to the traditional automobile and new forces competing in the track, Extreme Kr has found and opened up the third track of the intelligent pure electricity industry, a road of innovation that may be able to achieve the upward movement of Chinese brands.
This is the core capability of Extreme Kr, which is completely different from many new car-making forces, including traditional car manufacturers, transforming new energy, and it is also something that many new power brands are struggling to find and explore, and there is an invisible force behind it called the system. From complete R&D to rapid mass production off the line, from the rapid increase in output to the rapid delivery with a complete delivery system, including the ability to communicate with users after delivery, it is basically easy for Extreme Kr and its team.
Of course, Extreme Kr is different from the past Geely, that is, from "user-centric" to "user-oriented transformation", which is also around users, but the latter is a deeper evolution of the former, and nearly 10,000 vehicles in 100 days is only a manifestation after evolution.
Deeply investigating, why can Extreme Krypton achieve the record-breaking of the industry, presumably it must have brought together the experience of Geely's tens of millions of vehicles in the market, and at the same time learned from the successful experience of the independent new high-end brand Lynk & Co, incubating and giving birth to the real user operation set of the thinking.
At the same time, it gathers the deep industrial foundation and global advantageous resources accumulated by Geely Holding Group in the past 35 years, fully empowers the accumulation of Kr, makes Kr shine with new strength under the new corporate positioning and organizational structure, and promotes Kr in terms of ecological layout and channel services, in terms of product life cycle management and full-scenario coverage of user services, and even in terms of innovation ability in the young age, which is difficult for other car companies and brands to match.
These assertions are corroborated by sufficient data.
Most of the new power brands can only serve the mainstream big cities at the beginning, but in less than 1 year, Extreme Kr has achieved more than 300 high-quality service networks, covering 31 provinces and 208 cities; of which 76 stores have been logged into 30 cities, and have opened 2 Extreme Krypton Centers, 49 Extreme Krypton Spaces, and 16 Delivery Centers.
Many new energy brands have made slow progress in the establishment of the energy replenishment system, so that user energy replenishment and user experience are not good at all, but the users of Extreme Kr can definitely find that the self-built charging stations of Extreme Kr have covered 18 cities in the country such as Beijing, Shanghai, Guangzhou, Shenzhen, etc., and the third-party charging network has covered nearly 300,000 charging terminals in 326 cities across the country.
Nowadays, there is no car company that does not talk about users, and interaction with users is not only the key to brand stickiness and brand thickness. It is also a direct driving force for the growth of brands and products. In less than 8 months, zeekr 001 OTA enhancement optimization can quickly exceed more than 300 items, which is the best embodiment of user thinking.
For example, Shanghai Extreme Kr Intelligent R&D Center and Extreme Kr European Innovation Center are planning for the future of Extreme Kr's scientific and technological leadership and global thinking. The cooperation with intelligent driving giant Mobileye, as well as the cooperation with the driverless company Waymo, will provide more leverage for Extreme Kr to move to a higher level of intelligent driving and even autonomous driving.
A series of actions is enough to let the market, the industry, including consumers, see a new high-end intelligent pure electric brand that is growing and maturing. It has the identity of a traditional car company, but with an independent enterprise, a new brand, an innovative user organization and business model, a complete change, with its own unique krypton model, out of a different high-end road, reflecting the krypton brand "giant power" empowerment + krypton model of superiority, but also the latest highlight and new epitome of China's intelligent electric vehicle industry continues to erupt.
Not long ago, the Krypton brand revealed that it will achieve the annual delivery target of 70,000 vehicles in 2022; before that, Krypton revealed that the sales target for 2025 will reach 650,000 vehicles, ranking among the top three in the global market share of high-end electric vehicles.
Behind these goals is the tiger spirit and confidence of extreme krypton, but also a new height for the progress of Chinese brands and China's automobile industry, and it will become a true portrayal of Chinese brands in the global market from technological catch-up to technological transcendence.
At the beginning of the Year of the Tiger, a new era of cars belonging to Extreme Kr and Chinese brands is coming.