In the cold and frozen northern ice and snow world, how can people be excited, bloody and passionate? On January 18th, in Yakeshi, Inner Mongolia, nearly minus 40 degrees, in a "Thor Expedition, Fight Tooth Keshi" ice and snow test drive, the full range of Chinese stars luxury lineup to conquer Yakeshi, through excellent driving skills and strong hardware support, with Thor Hi · The Chinese star represented by the X oil-electric hybrid version, which runs across the scenery of the northern country, shows us a feast of ice and snow drift under the snow drifting for thousands of miles.
At this event, Geely also opened the first elite driving academy of Chinese brands comparable to luxury brand BBA, directly leveling up with luxury brands. This is a first ice and snow challenge for the chinese star to fully lineup, and it also opens up the Height of China's "Star" for Chinese brands. The best products, the highest technical specifications, the most professional tournament mechanics, challenging a variety of extreme formats and harsh environments, all this shows that the Chinese star has risen.
The market is high-end, and China's "star" has risen
According to the latest data released by the Association of Automobile Manufacturers, geely automobiles sold a total of 1.328 million vehicles in 2021, not only winning the annual sales champion of Chinese brand passenger cars for five consecutive years, but also squeezing SAIC Volkswagen out of the top three, and the market performance is second only to FAW-Volkswagen and SAIC-GM, two global auto giants, and is a well-deserved leader of Chinese brands.
In Geely's eye-catching report card, in addition to the sales of the boutique series represented by Emgrand and Boyue and the trendy series represented by Binyue, what makes people shine is the performance of the "China Star" high-end series models.
In december, China Star sales hit a record high of 29,287 units. The total sales of the entire 2021 Geely China Star series exceeded the mark of 210,000 vehicles, accounting for 20% of the total sales of the Geely brand, according to terminal data: the average price of its products reached 150,000 yuan, not relying on the low-price strategy to win the market, on the contrary, its "high-end effect" was highlighted, establishing the "star" height of china's auto brand market.
In addition, the high-profile Chinese Star flagship SUV Xingyue L, although the market is not long, but it has achieved hot sales, terminal data shows that the total sales of the Star Yue L in more than 5 months of listing exceeded the 50,000 mark, reaching 53,473 vehicles, and the sales volume reached 12,035 units in the final battle in December, setting a new high since the listing.
According to geely terminal big data extraction, we found that the sales volume of high-end models of Xingyue L accounted for more than 62%, and the average transaction price of the whole series was as high as 170,500 yuan, which also made it the only Chinese brand model with an average monthly average of more than 10,000 yuan in the 120,000-180,000-level large five-seat SUV market.
At the moment when the price war is raging, even the joint venture brand models are also exploring the price, but the Star Yue L has achieved an upward breakthrough. Subsequently, the new Star Yue L Thor HiX oil-electric hybrid version also ushered in the official pre-sale, the first batch of 2022 pre-sale places, only 8 minutes and 21 seconds to pre-order, showing its popularity.
Another flagship car of China Star, Xingrui, also performed well, with sales reaching 13,115 vehicles at the end of the battle in December, with cumulative sales of more than 130,000 vehicles in 2021, and the only 150,000-level self-owned car with an average monthly average of more than 10,000, with a cumulative market share of 2.21%. Geely terminal sales data show that the price of The main sales model of Xingrui is concentrated in 130,000-140,000 yuan, which is directly from the corolla, Sagitar and other hot joint venture cars to grab the job, "home car market disruptor" is worthy of the name.
After entering the 4.0 era, Geely Automobile has continuously improved its product matrix and launched the China Star series, although the overall sales in 2020 and 2021 are comparable, but with the changes in its product structure and the high-end of products, especially the China Star series that grabs the market from the mouth of the joint venture brand, it makes geely automobile full of gold in 2021. Chinese stars, represented by Xingyue L and Xingrui, are rising on the road to high-end.
With product value and joint venture car to break the wrist, the "star" height is not ordinary
At present, the China Star high-end series covers Xingyue L, Xingrui, Xingyue S, and the upcoming Xingyue L Leishen HiX oil-electric hybrid version, and has completed the product layout of sedan + SUV, fuel + new energy, performance + energy saving. It is the rapid layout of the China Star series that accelerates the horizontal and vertical extension of the CMA architecture Geely product lineage, allowing the China Star to usher in a breakthrough in the value end and become a benchmark for the high-end of Chinese brands.
The high-end products have also won numerous awards, and Xingrui, Xingyue and Xingyue L have all been selected as "China's Annual Car". With the arrival of Xingyue L, it has won as many as 36 awards in major awards ceremonies in China in 2021, which shows how strong its brand value is. A series of honors have also verified the success of the Chinese star.
Through user big data analysis and terminal inspection, the author found that many users of China Star are joint venture car owners, and also reflect from the side that China Star has successfully entered the "price hinterland" of the joint venture brand, which is one of the few Chinese brands that are tough and rigid with the joint venture brand through "high value", which also makes it a well-deserved flagship series of products for The upward breakthrough of Chinese brands, and also blows the clarion call for Chinese brands to break through with high-end products for "Chinese automobile value".
The world's leading technology highlights the "star" height
In 2021, Geely Automobile has successively released the global power technology brand "Raytheon Power", a world-class modular intelligent hybrid platform - Leishen Zhiqing HiX, which opened the Geely "Power 4.0" era and built the "strongest system force" for the comprehensive electrification of the technology Geely 4.0 era, which is the comprehensive empowerment of the strongest system force, making the "hard core" strength of China Star strong.
Taking the "Thor Expedition, Then Fight tooth keshi" ice and snow activity at the beginning of the new spring in 2022 as an example, China Star conquered Tooth Keshi with a full range of luxury lineups, and Xingyue L Thunder God Intelligence Engine HiX Oil-Electric Hybrid Edition broke the inherent cognition that the extremely cold environment is the "forbidden land" of new energy vehicles with excellent performance, and broke through the monopoly of the Japanese two fields on the hybrid market, refreshing the "star" height of Chinese brands in the hybrid world.
In this alpine test drive, through the proprietary "PTC Thor Hot Core" technology and the industry's first Bypass oil-electric integrated thermal management loop empowerment, Xingyue L Leishen Intelligence Engine HiX Oil-Electric Hybrid Edition model overcomes the extremely cold environment of -35 ° C in Yakeshi, and the power battery can not only fully realize the freedom of charge and discharge, but also the function and performance of the hybrid system quickly enter the state, synchronously bringing the engine into the best state.
At the same time, its vehicle reduces the fuel consumption of 100 kilometers by nearly 0.3L under extremely cold conditions, improves the energy efficiency of extreme cold by 7%, and can still achieve more fuel consumption than similar Japanese hybrids, and even the media has measured the minimum fuel consumption of 5.0L/100km under the comprehensive road conditions of the Snow Mountain Road National Highway at minus 35 ° C.
Leading the world technology is by no means a false name, in the recent Lopal Cup fifth world top ten transmission competition, Geely Lei Zhi Qing HiX hybrid electric drive transmission DHT Pro won the "Lopan Cup fifth session of the world's top ten transmissions and electric drive". The first DHT Pro to build the Hoshigoku L Raytheon HiX oil-electric hybrid version won the title of "Lopal Cup's Fifth World Top Ten Transmissions and Electric Drive Models".
It is worth mentioning that this is also another award for Thor Power after Leishen Zhiqing HiX won the 2021 "Chinese Heart" Top Ten Engines. Hybrid special engine, 3-speed hybrid electric drive transmission has won the title of top ten, and the new generation of hybrid led by Chinese brands has arrived.
Advanced technologies such as CMA modular architecture, intelligent four-wheel drive system, and Thor Power, which are leading the world, empower China Star, and give back to users through the technical blessing of products, and a series of technical honors also allow us to see the "strongest system force" of full electrification in the Geely 4.0 era. Through the launch of the Thor Hot Core Winter Pack, the Xingyue L Raytheon Hybrid Edition breaks the "forbidden land" cognition that the extremely cold environment is a new energy vehicle, so that the Japanese two-field hybrid no longer dominates the market, and also allows The Chinese hybrid to move into the future.
Pay attention to the user experience, support the "star" height
If the market, products and technology are refreshing the height of the Chinese star, then the Chinese star that pays attention to the user experience with the user is to set off its difference and let people see the user-centered star brand. China Star and users from the south to the north of the punch card, with no boundaries with the user, and play with the user, including the ice and snow season to create the first China Star dare as the elite driving academy product experience, and zero distance activities with the user, so that its products have been maximized user experience.
Write at the end
With the birth and accumulation of The Chinese Star, Geely's high-end series product matrix has been further improved, and the strong performance of Xingrui and Xingyue L in 2021 has also allowed Geely Automobile to pressure SAIC Volkswagen and smoothly enter the top three sales of the passenger car market, it can be said that the keywords of Chinese car brands in 2021 are not "China Stars", and the author believes that the success of Geely China Stars lies in this. Whether it is product, value, technology or experience, China Star has achieved the ceiling level of Chinese brands.
"China Star" officially sounded the rallying call of "Technology Geely 4.0" to lead Chinese brands in technology and lead the new era, and will also promote Geely's accelerated transformation to the intelligent era. According to the official news of Geely Automobile, in 2022, Geely will set a sales target of 1.65 million vehicles, and for Geely Automobile, which has the blessing of Chinese stars, it will continue to send strong performances in the new year and bring more surprises to Chinese brands.