Recently, market research agencies such as IDC and Counterpoint Research have successively released the 2021 domestic smartphone shipment ranking and the Q4 quarter shipment ranking.
According to market research information, Vivo officially reached the top with a market share of 22%. Although vivo did not launch its highest positioning NEX series new machine in 2021, it has achieved good sales with the X series and micro-PTZ design, especially in the offline market. OPPO followed closely with a market share of 21%, an increase of 26% year-on-year, whether it is the offline market, or online models, the more stable market strategy in 2021 is the main reason for OPPO's achievements.
As the only foreign manufacturer on the list, Apple ranked third with a market share of 16%, with a total shipment of 50 million units, while its Q4 quarter shipments jumped to the top of the Q4 quarter, an annual increase of 47%, the success of the iPhone 13 series of mobile phones Needless to say, considering that Apple only launched high-end models, the ability of iPhone series mobile phones in the domestic market is self-evident.
Xiaomi ranked fourth with a market share of 15%, and its year-on-year shipments rose 40% after Apple. Honor and Huawei tied for fifth place with a market share of 10%. Among them, Huawei, for well-known reasons, has decreased by 68% year-on-year. Although realme's total shipments are still not as good as the above brands, the 379% increase in shipments for the whole year shows the most rapid growth.