For various reasons, the Passat, which has sold 1.8 million units in the United States, is ready to stop production.
Recently, the news said that volkswagen Passat will withdraw from the U.S. market, which is another market after passat's withdrawal from the European market, since entering the U.S. market in 1974 to the present, passat has sold a total of 1.8 million units in the U.S. market, but because of the U.S. market brand recognition and opponent positioning, etc., Passat's market sales performance in the past few years is not good.
With 1.8 million new cars sold in 48 years, the average annual sales of less than 40,000 units is not very good.
In 2020, the Ford F Series, the number one seller in the U.S. market, sold 780,000 new cars, and the second-place Chevrolet and Toyota pickup trucks also sold about 550,000 new cars. Compared with the sales champion, the average sales volume of 40,000 new cars in passats is indeed not very good.
In the U.S. market, the price of the Passat is not high.
Depending on the version, the U.S. version of the Passat starts at $23,000, the high-end model is priced at $30,000, equipped with a 2.0T engine and a Aisin 6AT automatic transmission, which is not very competitive in the U.S. market.
The US market of 30,000 US dollars can choose a large number of full-size large-displacement pickup trucks, and the price of about 20,000 can choose corolla, Civic, which are stable quality, reliable and durable family cars.
The Volkswagen brand itself is not as competitive as Toyota, Honda, Ford and other brands in the US market, and although the Passa is a large-size mid-size mid-range car, it is clear that its competitors are stronger and more attractive than him.
In order to further stabilize the positioning of the US market, the configuration of the US version of the Passat has always been higher than that of China, such as the higher cost and more stable Aisin 6AT gearbox, such as a richer configuration to make its security better, but even so, a large number of American consumers will still choose full-size pickup trucks with small price differences.
Completely different from the US market, the Passat has performed very well in the domestic market.
In 2020, the Passat achieved an average of 10,000 sales per month in the Chinese market, although it fell slightly year-on-year, but it is still an indispensable and important model in the mid-term car market.
By the end of 2019, passat has completed 30 million units in the global market, although Volkswagen voluntarily abandoned some markets, but the success of passat is beyond reproach, evolving to today's B8 version, passat has been very good in design, sport, quality, power and space.
In the domestic market, Volkswagen has also carried out a comprehensive Chinese upgrade to the Passat, and the faster shift of the dual-clutch transmission means lower fuel consumption, while the longer wheelbase brings better space performance.
In particular, the parsa specific price in the domestic market is the same as overseas, which is very attractive for users in the Chinese market.
At present, the Passat was born on the modular platform, although it has withdrawn from the US market, but as the core model of Volkswagen, the research and development work in the Chinese market will not stop, and the new Passat and derivative models with more youthful, sporty and new energy characteristics will not be lost.
And one thing we need to understand is that the American market does not like the public is the americans' own business, after all, in that era when F-series pickup trucks only sold for 30,000 US dollars, any strong person is not its opponent.