Recently, some authoritative media released the "2021 China Automobile Preservation Report". In the new energy sector, Wuling Hongguang MINIEV, with a one-year retention rate of 89.78%, ranked first, followed by Xiaopeng P7, with a retention rate of up to 85.67%, even surpassed tesla Model 3 and Porsche Taycan.
The retention rate of Wuling Hongguang MINIEV is not surprising, and many of Wuling's models have a high value retention, because of low pricing, obvious tool car attributes, and limited discount space. So, why can Xiaopeng P7 gain a foothold in the second-hand car market on the basis that it does not have such a strong brand power and the pricing is not cheap? What about Porsche and Tesla, which even have the ability to suppress prices and styles higher?
In order to seize the market, the price of Xiaopeng P7 is reasonable and the moisture is small
The retention rate aside from the price, that is, "playing hooligans". We all know that the reason why Toyota's retention rate is high, in addition to the reasons for the car itself, there is also a problem of late price increases. In contrast, Xiaopeng P7 does not exist in this situation, as a new force price is relatively transparent, the official pricing is between 22.99-40.99 million, but in fact, throw away the high-performance version, the actual price range of the model is between 220,000 and 360,000 yuan.
This price range has been killed into a red sea before the birth of Xiaopeng P7, as a flagship model of the new power brand to undertake the task of volume, in this price range, Xiaopeng P7 needs to achieve a balance between cost, profit and market heat, so the price adjustable amplitude is small, which is conducive to the retention rate. Secondly, the battery is the giant of the price of new energy vehicles, and the price of Xiaopeng P7 is said to be about 100,000 yuan for a group of batteries, and the price adjustment space is obvious.
The stark contrast is Tesla, leaving aside the product itself, because Tesla Model 3 will reduce the price after the cost is reduced, becoming a veritable "diving champion" in the market, and the excessive price fluctuation will naturally have a great impact on the retention rate.
The comprehensive strength is good, but don't forget the supply and demand relationship
The cumulative sales volume of Xiaopeng P7 in 2021 is 60,569 units, becoming the first place in pure electric sales of the new forces. In addition to the right price, the sales volume behind it can obviously show that the comprehensive strength of xiaopeng P7 is recognized. In terms of mileage, the mileage of Xiaopeng P7 has reached 700km+, although this data has been refreshed by 1000km+, but at that time it was also a relief of endurance anxiety.
Secondly, around the aspect of replenishment, Xiaopeng has launched its own charging network layout, and has become the largest car company in China with free charging piles. Why is the discussion on the "electricity" aspect, because endurance anxiety and energy replenishment are the biggest factors affecting the purchase of new energy, buying a car is not only a car, but also related to the use of cars and travel modes. Xiaopeng tries to make up for the gap between new energy vehicles and fuel vehicles through these underlying constructions, and also creates the retention rate of used cars in Xiaopeng P7.
Looking at the waiting time of Xiaopeng P7, it basically takes more than 2 months from order to delivery, not only is the model with a 486km endurance not in stock, but also the waiting cycle of the model with a 586km endurance is 15-16 weeks. Supply and demand also determine the retention rate to a certain extent, Xiaopeng P7 current production capacity is limited, in this case, potential consumers may turn to the second-hand car market, there will be a positive impact on the retention rate, and Tesla's production capacity is basically supplied to China.
Write at the end
On the whole, the retention rate of a car is inseparable from the price, and secondly, whether the car is good or not depends on the product strength and supporting infrastructure, etc. In these aspects, Xiaopeng P7 is still doing well, in this case, the retention rate can "take off" That is not surprising.