On January 26, Brand Finance, an international authoritative brand value appraisal agency, officially released the list of "2022 Global Brand Value Top 500", and Great Wall Motor's Haval brand was selected for the first time, ranking 372nd with a brand value of US$6.1 billion. At the same time, in the "2022 Global CEO Brand Guardian Index", Wei Jianjun, chairman of Great Wall Motor, ranked third in the world and first in China.
Wei Jianjun, chairman of Great Wall Motor, ranked third in the world and first in China in the "2022 Global CEO Brand Guardian Index"
Chairman Wei Jianjun was selected into the "2022 Global CEO Brand Guardian Index List" this time, which is highly recognized by the industry for leading the transformation of Great Wall Motors. In July 2020, on the occasion of the 30th anniversary of the founding of Great Wall Motors, great wall motors released the micro-movie "Will Great Wall Motors Survive Next Year?" Chairman Wei Jianjun pointed out that "over-reliance on the first thirty years, Great Wall Motors' life hangs on the line", and then issued an open letter emphasizing that "change is a choice we have no choice!" This opened a new journey of Transformation of Great Wall Motors into a "Global Intelligent Technology Company".
In the past two years, under the leadership of Chairman Wei Jianjun, Great Wall Motors has carried out vigorous changes in the dimensions of organizational mechanism, talent system, cultural renewal, and scientific and technological innovation, created a 3.0 version of the organizational structure of "strong backstage, large middle office, small front desk", and established a new business model of "product + software + service"; adhered to the employment strategy of "eclecticism, giving full play to its talents", encouraged employees to change to the role of "partner" through a widely covered equity incentive model; advocated an open and inclusive corporate atmosphere to achieve a new business model from "partner"; Transition from "position" to "role".
Thanks to the all-round enterprise transformation and transformation, Great Wall Motors has become more dynamic, and the development of enterprises has steadily improved. In the past 2021, Great Wall Motor achieved new car sales of more than 1.28 million units, an increase of 15.2% year-on-year, and total operating income of 136.3 billion yuan, an increase of 32% year-on-year, and the popularity of the terminal market and brand value continued to grow.
Haval brand named to Brand Finance's 2022 Global Brand Value 500
As a brand of Great Wall Motor, Haval brand is also continuing to practice transformation and change, and adhere to category innovation and user co-creation, in 2021 launch haval first love, haval red rabbit, haval H6S, haval god beast, haval cool dog and other new products, through China Haval "create ha together", "haval X DOG with dare to tide to create camp" and other co-creation activities, in personalized naming, modeling interior, product peripherals, owner culture and other fields, play with users, build a new value system of enterprise and user co-operation, Brand stickiness is increasing day by day.
Third generation Haval H6
On the basis of continuous improvement of the product matrix, the Haval brand actively implements the globalization strategy of Great Wall Motors, and the third-generation Haval H6, Haval H6 HEV, Haval JOLION, HAVAL JOLION HEV and other products have been listed overseas and sold well in many overseas markets. In 2021, the Haval brand will achieve global sales of more than 770,000 vehicles, and the cumulative global sales volume has exceeded 7 million vehicles. Thanks to these initiatives, Haval's brand value has grown rapidly, and in Brand Finance's 2022 Global Brand Value 500, it is the second fastest-growing brand in the automotive industry, with a growth rate of 55%.
In 2022, under the great changes in the global automotive industry, Great Wall Motors and its brands will continue to firmly transform and change, continue to advance to global intelligent technology companies, and seek a new round of high-quality development with a new attitude.