Zhi DongXi (public number: zhidxcom)
Compile the | Zhao Di
Edit | Yunpeng
Zhidong January 27 news, according to foreign media reports, brand value evaluation company Brand Finance released the 2022 brand value of the global top 500 report, of which Apple with a brand value of 355.1 billion US dollars topped the list, Followed by Amazon, the brand value exceeded the 300 billion US dollar mark, reaching 350.3 billion US dollars.
From the perspective of various industries, the cumulative brand value of the technology industry is close to 1.3 trillion yuan, once again becoming the most valuable industry, with a total of 50 technology brands on the list in Brand Finance's top 500 rankings.
Affected by the epidemic, media brands focusing on streaming media services have developed rapidly, among them, TikTok, with its media business, has tripled its brand value and grown the fastest. Brand Finance also said that the change in the way social networking under the epidemic will drive changes in the media industry, and social media platforms and streaming services are widely favored by the public.
First, Apple won the top 1 brand value, and Amazon broke through the $300 billion mark
Recently, Brand Finance announced the list of the world's top 500 brand value companies, and Apple topped the list with record brand value. Apple's brand value grew 35 percent to $355.1 billion last year, a number that refreshed Brand Finance's record for assessing brand value. At the beginning of this year, Apple achieved brilliant results, becoming the first company with a market value of more than $3 trillion.
▲Brand Finance released the brand value TOP10 list
Brand Finance said in the report that iPhone sales account for about half of Apple's product sales, at the same time, Apple also pays attention to the development of other series of products such as iPad, iMac and AirTag, and in the future, Apple may also enter the field of smart cars and virtual reality, which shows Apple's efforts in quality improvement and innovation capabilities development. David Haigh, chairman and CEO of Brand Finance, said that after decades of unremitting efforts, Apple has become a cultural phenomenon, and in the future, Apple may be able to achieve further leaps.
Amazon followed Apple in second place on the list, with brand value breaking through the 300 billion mark to $350.3 billion. Amazon has made logistics a key business, solving the global supply chain problem and labor shortage problem under the epidemic, and in the first five years, Amazon's total investment in logistics business was $58 billion, while in 2021, the annual investment reached nearly $80 billion.
Second, the cumulative brand value of the technology industry reached 1.3 trillion yuan, and the brand value of the three giants accounted for more than half
The epidemic has made the public pay more and more attention to the technology field, and in Brand Finance's 2022 Global 500 Brand Value Report, 50 technology brands are on the list, with a cumulative brand value of more than $1.3 trillion. The technology industry has once again become the industry with the highest brand value.
The brand value of the technology industry mainly comes from Apple, Microsoft and Samsung Group, and the sum of the brand value of the three accounts for more than 50% of the brand value of the industry. Although Huawei's smartphone business has been hit by U.S. sanctions, the company has responded positively, developed cloud services, and once again ranked among the top ten most valuable brands in the world.
Of the five fastest-growing brands in the rankings, the tech industry accounts for two, namely AMD and Nvidia. With the rise of games, artificial intelligence and other fields, coupled with the shortage of global chip supply, the market demand for products of these two brands has remained high, driving the increase in the value of the two brands.
Third, the brand value of TikTok has tripled, and social networking has spawned a media revolution under the epidemic
Of the five fastest-growing brands in Brand Finance's brand value rankings, media brands account for the remaining three. David Hague said that the way mass media is consuming media under the pandemic is changing, and media agencies have invested heavily in their content and user experience, as evidenced by TikTok's rapid growth. According to Brand Finance, TikTok's brand value has tripled in the past year, growing from $18.7 billion in 2021 to $59 billion this year, an increase of 215 percent, ranking 18th in its list, with brand value growing the fastest.
▲Brand Finance released the top 10 list of brand value increase
With movement restrictions still in place across the globe and demand for digital entertainment, social media and streaming services continuing to grow, TikTok provides a platform for people to socialize during lockdowns. In 2021, TikTok surpassed the 1 billion user mark worldwide, becoming the most downloaded app in the Google Play Store and Apple Store.
Traditional media brands stand in stark contrast. Brand Finance said traditional media brand Warner Bros. was one of the fastest-falling brands, with its brand value down 33 percent to just $6.8 billion. Over the past two years, Warner Bros. brand value has fallen by 40% in total, making it the brand with the largest change in value.
Conclusion: Pointing to the market demand under the epidemic, the development and growth rate of technology and media brand value
According to Brand Finance, as the demand for technology and streaming media has become increasingly high under the epidemic, technology and media brands occupy the fastest growing positions in the five brand value rankings. Giants such as Apple and Amazon have taken advantage of the momentum to achieve record brand value, and emerging brands such as TikTok have achieved rapid growth in brand value and the number of users after grasping the change in market winds.
After stepping on market demand, many brands in the technology and media industry need to improve their content and services, expand their service areas, develop new development momentum, and maintain the rapid growth of their brand value. It is worth looking forward to whether the rapidly developing brands under the epidemic can maintain brand value and enhance users' brand loyalty.
Source: Brand Finance website