In 2021, the BMW Group will take China as its home, promote its China strategy, and continue to lead the luxury car market. As an important part of BMW's China strategy, human resources work has also been successful in 2021, winning 12 awards or certifications from 8 institutions in one fell swoop, many of which have been won for several consecutive years.
On January 20, BMW received the "China Top Employers 2022" certification from the Top Employers Institute. It is a comprehensive HR certification that is widely recognized worldwide. BMW is highly recognized in 10 dimensions of talent strategy, manpower planning, and leadership development, demonstrating strong human resource management capabilities and levels.
At the same time, BMW has won the title of "China's Best Employer of the Year" issued by Zhaopin for the tenth consecutive year for its outstanding performance in terms of employer culture, employer image, working environment, salary and welfare. It is worth mentioning that BMW was also ranked first by Zhaopin as "The Most Concerned Employer for Women", which is a high recognition of the work BMW has done in terms of women's employment and diversification.
In addition, BMW has won many awards such as "Corporate Social Responsibility Model" and "Chinese College Students' Favorite Employers" issued by 51job, "Top 50 Extraordinary Employers" by Liepin, "Best Employee Health Employer – Total Health" selected by Aon, "2021 Automotive Industry Job Good Company" issued by Pulse, and "BOSS Favorite Talent Employer" issued by BOSS Direct.
Strengthen talent training and enhance future-oriented skills
In order to adapt to the talent needs of the new era and contribute to the development direction of "electrification, digitalization and sustainability", BMW's human resources work continues to strive for sustainable, diversified and attracted high-tech talents. BMW provides employees with not only a job they yearn for, but also a stage for full growth and talent.
In terms of talent development, BMW continues to iterate internal learning resources to help employees improve their future-oriented skills to better support business development and company transformation. The most prominent is the cultivation of employee leadership. In 2021, BMW redefined the future-oriented BMW leadership concept model according to changes in the market environment, adding new elements including psychological safety and paradoxical leadership to meet future challenges. It is also embedded in all leadership courses as well as internal processes to reinvent leadership holistically.
At the same time, BMW continues to increase its investment in training. In 2021, the BMW Brilliance Training Center in Shenyang Sino-German High-end Equipment Manufacturing Industrial Park was officially put into use. The training center has more than 1,500 training sessions a year and can receive nearly 40,000 trainees every year. As one of the bmw group's most advanced and modern comprehensive training bases in the world, the inauguration of the training center is a key step in BMW's strategic layout for sustainable development in Chinese.
Attract the best talent and help your business succeed
In addition to the solid training of internal employees, BMW also actively attracts young talents, especially "digital cross-border talents" from different fields. At present, BMW has built the largest R&D and digital system outside of Germany in China, with a team of more than 1,650 people, including around 600 software developers. In 2019, BMW's digital company in China, Lingyue Digital Information Technology Co., Ltd., was established in Beijing, and in 2021, Lingyue Nanjing Branch opened, and in the same year, BMW and ArcherMind jointly established BMW ArcherMind Information Technology Co., Ltd. The flat corporate structure and fast and agile working mode are a powerful support for BMW's digitalization process.
Solid and productive HUMAN RESOURCES work has become the cornerstone of BMW's rapid development in China. At present, BMW has created more than 24,000 high-quality jobs across all business entities in China. In 2021, the BMW Group once again set a new sales record in the Chinese market, delivering a total of 846,237 BMW and MINI vehicles, an increase of 8.9% year-on-year, and the total sales volume ranked first in the premium car market.
Next, BMW will continue to move forward along the Group's goal of "electrification, digitalization and sustainability" and usher in a "new generation" of models in 2025. By then, the BMW Group is expected to complete the delivery of the world's 2 millionth pure electric vehicle. In order to support the orderly advancement of this strategy, BMW's human resources work will continue to uphold the core principle of "people-oriented", constantly innovate ideas, attract more outstanding talents to join, and empower the sustainable development of talents for the sustainable development strategy of enterprises.