Reporter | Zhou Shuqi
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On March 7, Zhaopin Research Institute released a spring recruitment market report showing that the demand for spring recruitment in 2022 rose slightly, and the demand for large enterprises, logistics, catering, entertainment and other industries increased significantly; small enterprises, education and training, real estate, and tourism consumption industries were affected by policies or the epidemic.
From the perspective of enterprise size, large enterprises and small enterprises have different ability to cope with the impact of the epidemic, rising energy and raw material prices, and downward pressure on the economy. The recruitment demand of large enterprises maintained a strong upward trend, with the number of 1,000-9,999 enterprise recruitment positions increasing by 6.5% year-on-year, and the increase of enterprises with more than 10,000 people was as high as 23.4%.
In contrast, compared with the same period last year, the recruitment demand of small and medium-sized enterprises in the first month after the holiday in 2022 declined, with the number of recruitment positions of enterprises below 20 people, 20-99 people, 100-499 people and 500-999 people decreasing by 7.8%, 3%, 4.7% and 11.6% respectively year-on-year.
By industry, the logistics, catering and entertainment industries have greatly increased their recruitment needs compared with last year. The report pointed out that after the Spring Festival in 2022, although the epidemic situation in various places has been repeated, in the context of accurate prevention and control, offline consumption has not been greatly affected. Compared with the first month after the holiday last year, the number of jobs in the logistics/warehousing industry increased by 47.3% this year, ranking first in the growth rate; the hotel/catering industry also increased significantly, up 33.3% year-on-year; and the recruitment demand in the entertainment/sports/leisure industry also increased by 16.8%.
Demand in the computer and communications industries also continues to grow. In the first month after the Spring Festival this year, the recruitment demand for computer software, communications/telecommunications operations, value-added services and electronic technology/semiconductor/integrated circuit industries increased by 40.7%, 22.8% and 19.5% respectively year-on-year.
The report believes that in the past two years, the epidemic has gradually changed the way people live and work, and their dependence on the Internet has become stronger and stronger, creating new businesses and new growth points in online office, teaching, consumption and communication. At the same time, the level of automation, digitalization and intelligence of enterprises continues to improve, and there is an urgent need for engineers and technical personnel in electronic technology, chips, integrated circuits and other aspects.
Image source: Zhaopin Recruitment
The report pointed out that in the flow of talent industries, the mobility of talents in business services, cultural entertainment and transportation industries is relatively large, and about half of the practitioners expect to change industries when they seek employment; the proportion of talent flows in the real estate and IT Internet industries is relatively low, and about 70% of talents still expect to work in the original industry.
It is worth noting that the mobility of talents in the Internet industry is increasing. Compared with 2019, the proportion of IT Internet talents who want to change careers in the spring of 2022 is about 10% higher than that in 2019, with a relatively large increase.
The report shows that Internet people most want to go to the manufacturing industry, and the proportion has increased. This spring, 6.3% of Internet practitioners expect to turn to the processing and manufacturing industry when they seek employment, an increase of 2 percentage points over 2019, which is related to the development of intelligent manufacturing and industrial Internet.
However, it is still the first choice for practitioners in other industries when changing careers. In the spring 2022 job market, 15.4% of talents in the business service industry expect to turn to the IT Internet, the proportion of jobs submitted to the IT Internet in the cultural and entertainment industry is 15%, and the proportion of jobs submitted to the IT Internet is 12.9%.
Zhaopin Research Institute believes that although the development speed of the Internet industry has slowed down and the proportion of practitioners changing careers has increased, it is still an industry with many employment opportunities and high salaries, and its attractiveness to talents, especially young people, is still high.
In addition, the retention rate of talents in the energy industry has rebounded significantly. Since last year, global energy prices have continued to rise, and after the Spring Festival in 2022, the prices of major energy products have remained on the rise, the wage level of the energy industry has also risen, and the industry's talent attraction has increased. The data shows that the retention rate of talents in the energy industry in the spring of 2019 was 47.4%, rising to 59.4% in 2022.
In the spring 2022 recruitment market, job seekers' expected salaries have also risen. The expected monthly salary of job seekers in the first month after the holiday was 9646 yuan, an increase of 20% over the same period in 2019. In the context of the overall salary level of the job market, the workplace has also adjusted the expected salary.
In terms of urban mobility, the report pointed out that the talent in high-tier cities is more sticky, and the new first-tier cities are replacing the first-tier cities and becoming the first choice for talent outflow in lower-tier cities. According to the data, 91.8% of talents living in first-tier cities still expect to stay in first-tier cities when they seek jobs, 93.7% of job seekers in new first-tier cities still apply for positions in new first-tier cities, and 90% of second-tier cities still choose the type of city they live in.
Compared with the flow of talents in the spring recruitment market in 2019, new first-tier cities are replacing first-tier cities and becoming the first choice for talent outflow in lower-tier cities. In the spring recruitment market in 2019, more than 10% of the talent outflows from third-tier cities will choose first-tier cities, which will drop to 8.1% in 2022; the proportion of talents flowing from third-tier cities to new first-tier cities in 2019 is 9.2%, rising to 10.4% in 2022.
According to the report analysis, in recent years, new first-tier cities have continuously increased their efforts to attract talents in terms of talent settlement, salary and treatment, and supporting guarantees, and the siphon effect of talents is obvious, and the job search delivery is growing vigorously. The attractiveness of second-tier cities has also increased, and the proportion of talents at other city levels expecting to go to second-tier employment in 2022 is higher than in 2019.