When taking stock of the performance of domestic traditional luxury car brands last year, Cadillac had been named for achieving good results in 2021. Under the influence of industrial chain problems such as the lack of cores in the global automotive industry, Cadillac has accumulated sales of more than 233,000 vehicles in the whole year under the clear product line of 3 cars + 3 SUVs, a slight increase of 1.4% year-on-year. Does that mean Cadillac isn't affected by too many industries? Taking advantage of the time on the eve of the Spring Festival, we made a visit to the store to understand cadillac's vehicle source and preferential performance at the terminal.
Difficult to pick up a car a few years ago? Cadillac: I'm not
A stormy weather, a last weekend before the Spring Festival holiday, a 4S store that is far from the city but the opening time is still old. It seems that this visit to the store seems to be a bit "unfair" to Cadillac, so we began to put these objective factors out for your reference. Entering the exhibition hall, even if everyone usually likes to ridicule Cadillac's second-line luxury identity, take the cost-effective route and so on. However, the layout and atmosphere of the showroom will still create a sense of luxury for customers who come to see the car.
Although there are some objective unfavorable factors in the front, there are still 3 batches of customers in the store on a cold day. In the 15 minutes or so of communication, another group of new customers entered the store. The double-row show car layout has exactly 6 cars, which seems to have been evenly distributed according to a row of cars and a row of SUVs. It's just that at the back of the sedan row there is a XT6, and the Cadillac CT5, which was outstanding in sales last year, became the only model without a show car, and two XT6s became the existence of the finale of the show car.
Just when we thought that the vignettes on the layout of the show car would mean more mysteries, the sales in the store "rejected" my association. It is understood that the vehicle supply situation in the store can basically meet the needs of the current stage. First of all, the Cadillac CT5 without a show car not only has a new model that has just been launched, but also a stock of the old deluxe model (with BOSE sound) that can be picked up. The rest of the models are also based on their own luxury versions, which is also a relatively cost-effective configuration for Cadillac, and the vast majority of customers are willing to choose. As for the low-grade fashion type, unless the customer has special requirements, the general manufacturer will not directly schedule the supply.
It is understood that in the last week before the Spring Festival, there will be a batch of vehicles to the store, as long as it is a hot-selling style of models and colors, want to do the years ago to press the whistle to pick up the car, the problem is not very big. As for the case of high-end models or niche colors, which require reservations, customers generally need to wait about 1 month. This waiting cycle is also in line with the time law of most domestic automobile manufacturers for order scheduling and delivery.
Generous "reduction", because the price is powerful?
The time of this visit to the store, in addition to the problem of the existing car, the "reduction" of cadillac CT5 has naturally become a topic that must be indispensable, and we are also visiting the store as a potential customer of CT5. Surprisingly, the salesman was unabashed about this matter, and even behaved very generously. First, in the context of chip famine, the "de-allocation" behavior of luxury brands is not a special case, and sales even bring out a series of "de-allocation" behaviors of Cadillac in the home American market to endorse.
The second is the price factor, the Cadillac CT5 luxury type after the "reduction", the guidance price has been reduced by 5,000 yuan. Then the store will increase the preferential margin for the new model by about 3,000 yuan. Although the difference of about 8,000 yuan is not enough to offset the new car's adjustment of the 15-speaker BOSE sound to a 9-speaker standard sound. However, the wood has become a boat, and the luxury naked car can be controlled within 250,000 yuan after the overall discount, which is still a good cost-effective choice compared to many luxury models of the same level. In addition, the salesman also added that when the supply chain situation eases, some places that were previously "reduced" will still be added back later. Although I don't know the credibility of this sentence, and what the time period is. But this "frank" attitude has to be said to be very confident in the terminal price of its own products.
Another main SUV model, the Cadillac XT5, has a two-wheel drive luxury naked car price of about 280,000 yuan. As for a XT4 model placed in the store, the sales are to introduce that this is also an old luxury model (that is, there is no 48V mixed version), and the price can be about 220,000 yuan. Since it is in accordance with CT5 as the main goal to communicate, and cadillac terminal preferential price range is larger, the specific negotiation margin needs to be grasped by everyone, here is only a visit and sharing of the general situation.
Write at the end:
Under the wave of electrification, Cadillac has said more than once that the current product strength of its fuel models is enough to cope with the market competition in the transformation stage. Judging from the actual situation in 2021, the concise and clear product line does confirm Cadillac's expectations. Among them, there are naturally factors that have always been strong in terminal prices, and perhaps there are also reasons for flexible responses under the pressure of supply chains.
In short, the "reduction" spit back, but it seems that the New Year can also deliver the existing car, and the price is not ambiguous at all, a set of audio or something, is it not so important? As for the situation after the opening of the year, it is expected that Cadillac has little room for terminal prices. In terms of current cars, since they can be guaranteed before the holiday, at least the delivery of popular models will not have too many difficulties. However, whether the "reduction" situation will spread to other models deserves our continued attention.