In the current automotive market, it is basically divided into three categories: cars, SUVs and MPVs, but in fact, in addition to these three categories, there is also the niche classification of coupe SUVs. In fact, the earliest coupe came from Coupe, which probably means a two-seater four-wheeled car, and later Mercedes-Benz innovated and integrated it, no longer limited to two-seaters. However, since the development of this, the basic shape is hatchback, so the coupe SUV is generally also collectively referred to as the hatchback SUV.
For most consumers, the spatial practicality of coupe SUVs will be limited by the shape of the hatchback, but in fact, with the development of current technology, the degree of impact is actually quite limited. But may be affected by this reason there is a label, the coupe SUV in the country seems to have been applauded, this point, even the pioneer BMW X6 is not spared.
BMW X6 is known as the originator of the coupe SUV, the earliest born in 2008, just born at the beginning of the birth because of the too personal appearance is actually not favored by the market, BMW does not have too much expectations for him, but as a branch of the car system. However, it is precisely because of the launch of BMW X6 that the coupe SUV has gradually entered the field of consumption, and then major car companies have also joined this camp, such as Mercedes-Benz GLE Coupe, Audi Q8, Mazda CX-4, Honda Guandao, Haval F7x, Changan CS85 Coupe and so on.
Logically, all kinds of manufacturers have gone to the sea to enter the game, this field should be booming, but the sales volume is dismal. Taking the BMW X6 as an example, from January to October last year, bmw X6 sales were 5788 units, with an average monthly sales of only a few hundred units. It's not even enough to sell some of the popular SUVs in a single month. In addition to the BMW X6, other coupe SUVs are not very good, such as the people-friendly, such as the Haval F7x, which was placed high hopes at the beginning of its birth, but the final sales were not announced, but merged into the F7, and the Haval F7 sold more than 10,000 in January last year, and even sold hundreds of vehicles. The same is true of Changan CS85 COUPE, which starts at 119,900 yuan and has an average monthly sales volume of only about 1,000.
Why is the coupe SUV just not selling in China? Could it be that the country is really the black hole of the coupe SUV?
In the case of the BMW X6, the high price is one of the reasons why a large number of consumers cannot choose him. The main buying group of coupe SUVs is young consumers, and young consumers rarely have hundreds of thousands of car purchases. Even if there is, this part of the young consumer may not necessarily be willing to buy a coupe SUV, but more inclined to a sports car. That is, the reason for positioning leads to the limitations of car SUV consumers. Other coupe SUVs, especially independent brands, although the price is much closer to the people, but compared to other models of the same level, it still does not occupy an advantage.
Secondly, some friends who are willing to buy SUVs may more often look at the large space of SUVs, after all, Chinese consumers like large spaces. However, due to the design of the coupe SUV, it will lose some storage space, especially for the rear passengers, the riding experience may be very general. Taking Xingyue as an example, he was much more inferior than the boyue of the same level, and the size of the trunk was also smaller. Hoshikoshi's trunk volume data is 326L, while Boyue's has 480L-500L, and more fatally, Boyue even has a more friendly price.
Of course, the most fatal reason is that the market is too young. Consumers' vehicle cognition of this model is relatively limited, although the BMW X6 entered China earlier, but basically belongs to the model that is not much taken care of by consumers and is not much concerned by BMW itself, and the real market attention should be from 2018 when independent brands join this position. Compared with other car series, the coupe SUV series is really too young, and it is still on the road of trial and error.
In fact, compared with other car series, the field of coupe SUVs is the time when opportunities and risks coexist, I believe that with the gradual maturity of subsequent models and the virtuous cycle of competition between manufacturers, the awareness of products will gradually increase, and word of mouth will slowly accumulate. While it may fall short of expectations at the moment, persistence will always be effective. Or 10 years later, the coupe SUV has become another blockbuster car series?