Recently, Gree has come out with a big good news, that is, the 14-meter airport shuttle car developed and manufactured by Gree Titanium under Gree has passed the review of relevant departments and obtained the right to access airport vehicles, and a number of airports in China have expressed their intention to cooperate with Gree Titanium.
In this way, Gree successfully killed a blood road in the battlefield of "blood flowing into a river" of new energy vehicles by means of another way.
But what many people don't know is that originally for the Gree car project, almost no one was optimistic, even Gree himself did not have any confidence, and in the end, Dong Mingzhu paid for it himself, and even borrowed money to complete the start of this project.
Gree tried to enter the new energy market, and the board of directors raised questions
Gree has long had the idea of wanting to enter the new energy vehicle market, but it has no experience in car manufacturing and does not have excellent technology, so this has led to Gree encountering many difficulties in planning to promote, and for whether to enter the new energy automobile industry, Gree's board of directors has not reached a relatively unanimous opinion.
Some board members believe that Gree wants technology without technology, experience without experience, blind entry is easy to fail, once the failure will make Gree lose all its money. And the new energy automobile industry is a bottomless pit, must continue to invest capital, which will make Gree fall into a lot of financial pressure, in a short period of time and even a situation of continuous losses.
At present, many domestic new energy vehicle manufacturers are in a state of continuous loss, many rely on state subsidies and continuous financing to barely maintain operations, and Gree as a car-making novice has neither competitive advantage, nor too much capital behind the support, want to develop is really too difficult.
In fact, the board's concern is not unreasonable, if you break through from the front of the market, Gree is likely to die in the middle of the road, for Gree to improve the probability of success must find another way.
The board of directors unanimously opposed, Dong Mingzhu borrowed money out of his own pocket, and also pulled Liu Qiangdong and Wang Jianlin into the partnership
At this time, a company won the attention of Dong Mingzhu, and this enterprise was "Yinlong". Wei Yincang, the founder at that time, spent more than 50 million US dollars to buy the lithium titanate battery technology of a foreign company and jointly founded a new energy bus manufacturing plant for the core.
Dong Mingzhu this down interest, new energy buses in the market at that time was a blind spot, few domestic companies are interested in this field, which is a very good opportunity for Gree.
So Dong Mingzhu submitted a plan to the board of directors, hoping to acquire the company for 14 billion yuan, but at that time, the board of directors was unanimously opposed to this proposal, they thought that Dong Mingzhu was too impulsive, this decision was very risky, and if a decision was made hastily, Gree was likely to repeat the tragedy of "Gree mobile phone".
However, Dong Mingzhu believed that the opportunity could not be missed, so she made a bold decision, that is, to invest in Yinlong out of her own pocket, and she wanted to make achievements first and then get the approval of the board of directors. So Dong Mingzhu took out 1 billion personal assets to invest in Yinlong, not only that, she also pulled Liu Qiangdong and Wang Jianlin to invest 1 billion yuan each.
Dong Mingzhu was deceived, the company owed wages, the boss ran away, and the company was an "empty shell"
When Dong Mingzhu invested in Yinlong into the company, he found that he was deceived, and the company did not have as strong strength as imagined, on the contrary, in addition to the purchased lithium titanate battery, there was not much core technology.
In addition, the company's management system is also very chaotic, the production efficiency is very poor, and the company also owes nearly 1.2 billion yuan of foreign debt, and even Wei Yincang ran away after getting the investment, such a Silver Long is simply a mess. However, Dong Mingzhu's personality of not accepting defeat was once again displayed, and instead of withdrawing her investment and stopping losses in time, she increased her investment efforts and acquired Yinlong in one fell swoop.
After gaining the actual control of Yinlong, Dong Mingzhu began to carry out large-scale rectification of the enterprise, purchased advanced technology from the outside, and improved the production efficiency of the factory, and transferred the top scientific and technological innovation team from Gree. In just a few years, Yinlong has changed from a shell company with debts of more than one billion yuan to today's new energy bus giant "Gree Titanium".
Today, Gree Titanium has been successfully shortlisted in the world's top 500 new energy vehicles, and its sales volume ranks third in the field of new energy buses in the mainland, second only to the famous BYD and Yutong buses.
summary
It has to be said that Dong Mingzhu's boldness is an important factor in the success of Gree Titanium. The commercial battlefield has always been such a "king and a loser", once it fails, many reasons are excuses, so many people do not feel the risk of cold, always want to develop steadily. However, every miracle is bought by hard work, and content with the status quo can only be like a boiled frog in warm water, slowly dying out.
"Miss Dong", who has another way, has won again
"Gree New Energy Vehicle" became, and "Miss Dong" won again