When it comes to Gree, it is necessary to mention Dong Mingzhu, and it seems that this high-profile female entrepreneur has been controversial in recent years. Some say it's not only an entrepreneur but also half an influencer. Recently, Dong Mingzhu and her young assistant have also attracted everyone's attention. The arrival of Meng Yutong has also brought Dong Mingzhu back to people's vision again, and people say that Meng Yutong has a bit of the shadow of the "Iron Lady".
In the past two years, Gree has not developed very well, and the "Oaks 167 million storm" some time ago and the subsequent market value evaporated by about 180 billion yuan have brought a lot of blows to Gree. The public opinion of the outside world and the competition in the capital market have overwhelmed Dong Mingzhu. But recently Gree has good news to come, once not optimistic about the Yinlong acquisition case, let Dong Mingzhu stand up.
▲Dong Mingzhu
The competitive "Iron Lady"
We all know that as a single-handed female entrepreneur, if you want to stand out from a bunch of people, you can't do without a certain amount of courage. This is why she is called the Iron Lady, because she dares to "gamble" with others. Just in 2016, Dong Mingzhu wanted to join Yinlong but was opposed by the shareholders' meeting. In the end, she had to pull Wang Jianlin and Liu Qiangdong and others together, pay 1 billion yuan out of her own pocket, and make up a total of 3 billion yuan to invest about 17% of yinlong in the name of an individual. Subsequently, in the name of Gree Company, it purchased about 30% of the shares of Yinlong. Soon in November, Yinlong changed its name to "Gree Titanium" and became a subsidiary of Gree Holdings. But until today, everyone feels that Dong Mingzhu is doing a loss-making business. No one is bullish on this investment.
Although the image of Dong Mingzhu in front of the screen is relatively fierce, as if it has not been thought about. In fact, this is just an illusion. Since you can make certain decisions so decisively and affirmatively, you must have already understood the matter very thoroughly. This time to buy Yinlong, she believes that her feelings are right. Because she said that only by seeing where others can't see and doing things that are not favored by others can we achieve great success. The same is true of the Yinlong acquisition.
▲Dong Mingzhu and Wang Jianlin
▲ Gree
The turnaround of The Yinlong acquisition turned a profit
Due to various contradictions, the boss ran away with the money, and finally Dong Mingzhu used 4.8 billion yuan to acquire Yinlong, which directly brought Dong Mingzhu a net asset of 7.8 billion yuan and made a large amount of money. Yinlong is mainly engaged in the business of new energy vehicles, and Dong Mingzhu's Gree also takes the "environmental protection" route. From the perspective of environmental protection concept, it is a road enterprise. After the acquisition of Yinlong, Dong Mingzhu attaches great importance to the lithium iron titanate battery technology of new energy vehicles, and for this reason, he also posted in the relevant media that this type of battery will become a new darling in the field of automotive power.
The main reasons that can support him to say this are as follows: First, the life of lithium iron titanate batteries is relatively long. The number of charges can reach up to 25,000 times, and it is important to know that ordinary batteries can only charge about 3,000 times, and it can be used for almost 50 years. Second, it is both hardy and heat-resistant. Many people who have used the tram know that the car may have difficulty starting in a very cold place, and this battery can even allow you to start normally in a low temperature environment of minus 50 degrees. Third, support fast charging. Many car owners do not buy energy vehicles is taboo power outage charging slow, delaying the normal use of vehicles. But this battery can achieve 90% of the phenomenon of 6 minutes of charging. In this way, the concerns of car owners are reduced, and the prospect of new energy vehicles can be described as a good one.
▲Yinlong new energy bus
According to relevant information, Dong Mingzhu's "Gree Titanium" new energy bus sales reached 1813, with a growth rate of 171%. But his ambitions were not limited to this, and later Dong Mingzhu set his sights on the communication base station. The advantages of the battery will be utilized. Let it continue to work in high altitude, alpine areas. I have to say that the vision of the "Iron Lady" is still very poisonous. Projects like this are currently only possible in China by Huawei, and Gree has done the same today.
Summary: From debt losses to turn losses into profits, in addition to Dong Mingzhu's foresight, it is also due to the boldness of the female entrepreneurs she dares to say and dare to do, I believe in her leadership. In the future, the market development of new energy will be better and better.