Dong Mingzhu can be said to be a well-known and successful female entrepreneur in the mainland, although she is now almost 70 years old, she is still the helmsman of Gree. All along, people have a relatively high evaluation of her. Dong Mingzhu can grasp the direction of each time in the entire company's operation process. It is also very admirable to many entrepreneurs.
▲Dong Mingzhu
Dong Mingzhu
Gree Electric Appliances can be said to be able to represent the same brand existence as mainland electrical appliances. People's impression of Dong Mingzhu is also a very fierce, heroic and decisive strong woman. In response to all kinds of doubts and contempt, Dong Mingzhu is facing up to it. As her employees, the benefits will definitely not be worse than other companies.
It is precisely because of such characteristics that Dong Mingzhu's every action can attract the attention of the business circle and major media. Five years ago, Dong Mingzhu acquired Yinlong New Group, and this acquisition, in fact, did not get the consent of the company's executives, which can be said to be quite unpromising and controversial.
At that time, the directors of Gree Company Group refused such behavior, but Dong Mingzhu was very insistent, funded by himself, and then found his own big guy friends to take down the Yinlong New Group. After spending 2.6 billion yuan, the founder of this company actually ran away. It is precisely because of this situation that many people think that Dong Mingzhu's decision is wrong. Think she wasted more than a billion in vain. But in fact, after having the technology of Yinlong Group, Gree has begun its own new territory - lithium batteries and new energy.
Cooperation diverges
In fact, at the very beginning, the boss of Yinlong Group relied on the lithium titanate battery in his hand to publicize to Dong Mingzhu how good his things were and how much influence they could have in the future, which coincided with Dong Mingzhu's ideas on industrial upgrading and transformation. Therefore, Dong Mingzhu is willing to make an attempt to conform to the development of the new energy vehicle business in line with the times.
This is why Dong Mingzhu must ignore the opposition of the executives and persuade Liu Qiangdong and Wang Jianlin to join in. Perhaps because of this, the ceo of Yinlong Group and Dong Mingzhu have had many contradictions in the process of industrial development, and finally even directly fell out.
▲ Cooperation divergence
Grow new business
But this does not affect the goal that Dong Mingzhu wants to develop in the future. Although they are all saying that Wei Yincang deceived Dong Mingzhu, everyone can't see what exactly happened between them. What we see now is that Dong Mingzhu has completely controlled the Yinlongxin Group with a relatively low price, allowing Yinlongxin to develop its business according to its own requirements. Combined with the actual situation, it seems to be a little reluctant to say that Dong Mingzhu was deceived, as if Dong Mingzhu was the smart one.
▲Yinlong Group
Conclusion
So why is it said that Dong Mingzhu was deceived? The main thing is that people do not recognize the group of Yinlongxin, many people think that the founder of Yinlong Group can not support such a huge company, Dong Mingzhu and such a person to cooperate, is not it in the self-depreciation? But it turns out that this is not the case.
Although Yinlong New Group does have many problems in the entire business process, they have indeed been able to reach the international level in their own fields. Yinlong's research and development strength is not weak, in the research and development process of lithium titanate battery technology, scientific researchers are really doing things.
▲New energy
So to say that being deceived, from this point of view, is definitely not counted. Even if it is estimated according to value, the value of Yinlong Group is absolutely far undervalued. Of course, the reason why such a result can occur is inseparable from Dong Mingzhu's efforts in the past two years.