Miss Dong can never be wrong

A state-owned enterprise boss is more fond of the "cult of personality" than the boss of a private enterprise.

Two days ago, because of whether she paid the provident fund in full to the employees, Miss Dong rushed to a hot search.

Miss Dong has to patronize the hot search list from time to time.

The last time she was on the hot search, it was because she said that she wanted to raise the individual tax threshold.

Miss Dong always looks like she speaks for ordinary people.

To be fair, there are more companies that have not paid the provident fund in full.

Don't say pay in full, there are more people who haven't paid.

This time, Dongge can't wait to let the brothers graduate, and Teacher Ma is also busy sending talents to the society.

Miss Dong, this little bit of insufficient payment, there is really no reason to be on any hot search.

Everyone understands Teacher Ma's words at this time, compared to graduation, 996TM is indeed a blessing.

Therefore, how can everyone worry about miss Dong for this matter, Miss Dong at least did not have a large-scale layoff.

This kind of hot search actually can't hurt Miss Dong's hair.

Ski thinks that Miss Dong still knows a lot about spreading rhythm, and she will make some materials from time to time to make everyone refresh.

These scraps are just enough to refresh, but they don't remind everyone of more.

Ski wants to talk about Miss Dong today, not because of the provident fund.

It all started with a water heater in Sky's rental house.

Ski recently planned to move, the new search to find a nest wherever good, there is a lack of water heater.

This thing, you have to pay for it yourself, AndSki ran to the line to see it.

First ran to patronize the shop of Boss He, just a small detail, it made Skila full of good feelings.

There is a "rental preference" in people's water heater classification, which makes The poor and lower middle peasant extremely comfortable at a glance.

But good feelings return to good feelings, Andski is not easy to be a god, and he must not shop around.

So I ran to Miss Dong's house again, and I rushed to this online experience, and Miss Dong was still a big difference.

With the consciousness of a poor and lower-middle peasant, Ski ran to see the financial reports of the two families and felt that Miss Dong should let go.

Miss Dong, the cult of personality is a very slippery hand, and she and Gree are deeply tied together.

Now when someone says Miss Dong, it makes people feel that they can't get along with Gree, and if they can't get over Gree, they can't go with the industry.

First of all, Gree is a great brand, and it is only Miss Dong who Wants to nag today.

Because Gree is amazing, Skid feels that Miss Dong should let go and let it continue to be good in the world.

Miss Dong, what has been instilled in everyone in the cycle is that she took Gree to glory.

Engage in a cult of personality internally and play the bottom card externally.

Engaging in a cult of personality, the most undisguised one is the boot screen of Gree mobile phones.

Few people don't know about this stuff, so Ski won't say more.

Ski has an uncle who is a dealer of Gree, and when he got the mobile phone, he also turned it off and turned it on again, showing It to Ski.

Lu Yu interviewed Miss Dong, and she was shocked by Miss Dong's aura at that time.

This woman can do whatever she wants, and she doesn't want to hide it at all.

This kind of personality, Skye can't tell if it's a good thing or a bad thing.

But Miss Dong, she really has a lot of confidence in what she does.

Whether this thing can be done or not, whether she does it or not, when it comes out of her mouth, you can not change your face and your heart will not beat.

This is not something that mortals like me can do.

Take the matter of playing the bottom card, Miss Dong said before that Gree does not need a provident fund.

Why? People divide the room.

Miss Dong began to say that she would divide the rooms for employees in 2018, and said that in 2020, 3700 sets were built.

According to this progress: 3700 sets in 2 years, 7400 sets in 4 years, and 10,000 sets in 6 years.

As long as the big cake of "dividing the room" is baked, Miss Dong will have no problem working until she is 80 years old.

Forgive Ski for being short-sighted, at least the company gave me the provident fund, and really paid the monthly account.

And this kind of room sharing, it has to rely on ideas and luck to support.

So, did Miss Dong lead Gree to glory?

This kind of problem, obviously Gree employees have a lot more say than Ski, and only they know the bittersweet and bittersweet.

For example, in a country next door, when the whole world is big by the epidemic, people are living very peacefully.

But this does not prevent Skye, the melon-eating masses, from using some public data to break it.

Miss Dong's predecessor retired in 2012, that is, since this year, the gap between Midea and Gree has become wider and wider.

In 2012, Gree's revenue was almost 100 billion, and the net profit after deducting non-profit was nearly 7 billion.

In the same year, The United States' revenue was about 100 billion, and the net profit after deducting non-profit was 3 billion.

By 2017, Midea's revenue broke through 200 billion, and Gree has not passed this hurdle today.

In 2020, Gree's revenue is about 168.2 billion yuan, and the net profit after deducting non-profit is 20.2 billion.

In the same year, Midea's revenue was 284.2 billion yuan, and its net profit after deducting non-profit was 24.6 billion yuan.

That is to say, the revenue of the United States has been more than 100 billion yuan higher than Gree.

But I also have to say that Gree's net interest rate is really high, and the revenue has fallen a lot, but the net profit can still be even with the opponent.

The high net interest rate is partly because Gree sells expensive.

A brand sells expensive, the reputation has not yet deteriorated, there must be a reason for it.

Consumers aren't stupid either.

At that time, the Ski family bought the first air conditioner, And Ski's father inquired with others, why can't the air conditioner blow badly?

Everyone says it's "Gree".

Sky's father thought about "Gree" all the way, and when he arrived at the electrical appliance store, he forgot about it.

People ask, is it Oakes?

Daddy Ski scratched his head and said, "It seems to be." Then the Ski family had the first Oaks air conditioner.

It seems that gree word of mouth was really leveraged.

Then rush this point, who should Gree thank?

Miss Dong?

In May 2012, Gree's predecessor Zhu Jianghong retired.

In October 2013, Miss Dong was interviewed by the central media and said:

If Mr. Zhu had not selected me to come back as the (management) minister at that time, Gree Electric Appliances might not have existed that year.

Zhu Jianghong was afraid that he would not be convinced by this. He said in his autobiography:

I often see media reports that Gree was "on the verge of bankruptcy" in 1996 and 1997. I was shocked when I saw it, and I felt very ridiculous.

Zhu Jianghong is also speaking in numbers, since 1991, Gree sales and profits have increased significantly every year, and 1996 is also the year when Gree electric appliances were listed.

According to Zhu Jianghong, around 1992, air conditioners sold very well. The product can be sold when it is produced, and there is no need to sell it at all.

Miss Dong does not see it this way, in her eyes:

At that time, domestic air conditioning manufacturers almost did not have any technology, and everyone relied on "assembly". How much the air conditioner can sell depends on the ability of the salesman.

What happened at that time, what was the situation, as a post-00s, Istleski is not clear.

However, after the weather became hot in 1991, Zhang Jindong found that his store sales had entered a state of "madness".

He can also fool customers into paying first, then taking other people's money to buy goods, and then delivering and installing.

In fact, Miss Dong herself has also told a story, although Miss Dong said this story in order to establish the "Iron Lady" persona, but also explained the status of the seller's market at that time.

The story goes like this:

In the 1990s, some dealers could not get Gree's goods and asked her brother to come through the back door, but she refused.

So, at that time, was it more powerful to build air conditioners, or was it more powerful to sell air conditioners?

So why did Miss Dong think that Gree couldn't do it back then?

Zhu Jianghong also said.

In 1994, in order to make the psychology of scientific and technological personnel not unbalanced, he greatly reduced the proportion of salesmen's commission.

This action made a large number of salespeople run away.

Dong Mingzhu did not leave, and was also promoted to the head of the operation department.

In the case of short supply, walking some salespeople can make Gree electric appliances disappear, this joke is actually a bit big.

Of course, Miss Dong's personality is standing.

There are still many people who feel:

Without Miss Dong, there would be no Gree.

Zhu Jianghong was afraid that he would not be convinced by this sentence, and he said in his autobiography:

Some media are speculating that "without Zhu Jianghong, there would be no Dong Mingzhu", this sentence may have some truth. As for the latter sentence "Without Dong Mingzhu, there is no Gree", I am afraid it is debatable.

In many places in the autobiography, "Miss Dong" is not mentioned, but clear-eyed people can see that it is Miss Dong who is secretly talking about it.

At that time, it was said that gree was going to sell To the United States Carrier, and Carrier also offered Miss Dong an annual salary of 80 million.

Miss Dong glanced obliquely:

I wouldn't agree to an annual salary of 800 million.

Zhu Jianghong said in the book that Carrier promised to give executives high salaries.

But 80 million annual salary, he had never heard of. He also added a knife:

I think probably the president of Carrier does not have such a high salary.

This statement made the president of Carrier a little worried.

However, Miss Dong has her own great place.

Just one rebate move was enough for her to blow for a lifetime, although Zhu Jianghong said in the book that this trick was his idea.

We don't know who is who is not, but let's take the credit for Miss Dong.

The logic of Gree dealers to take goods and sell goods is:

First pay money to buy goods, then sell at a loss, and then wait for Gree to give profits. For example, if an air conditioner is priced at 1200 yuan, Gree will require dealers to price 1000 yuan, and after the product is sold, Gree will give dealers a cashback of 400 yuan.

In this way, the more the dealer takes the goods, the more subsidies there are.

This trick incense is real incense, plus Gree Electric Appliances also cross-shareholding with several large dealers, so it is closely tied to the interests of dealers.

However, this has become a huge burden in the Internet era.

Therefore, Miss Dong is not trying to make a mouth cannon, she is really unhappy.

But she was not happy to be able to drop, her biggest advantage was in sales.

In the past two years, she has thrown out one bomb after another, a mobile phone, a new energy vehicle, and a chip.

This is where the wind blows, she runs.

At this point, she did not admit her mistake.

Yang Lan asked her:

If the numbers prove you didn't do it right, would you admit it?

Miss Dong said:

I feel that my general decision-making is not missed, but in the process of implementation, the problem of insufficient execution is the real problem.

Yang Lan asked again:

But if judgment is wrong, will you have the courage to admit that you were wrong?

Miss Dong also said:

But I don't seem to have misjudged. Is the phone wrong? I don't think I'm wrong, if I choose to make a mobile phone and my business collapses, then I'm making the wrong decision. I didn't, I made a phone, and the business is still doing well.

Looking at this posture, as long as Gree does not fall, Miss Dong will never be wrong.

Even if one day Gree is really in danger, Miss Dong still feels wronged.

She will feel that she has worked so hard to manage Gree for everyone, dividends to shareholders, and divide rooms for employees, why in the end everyone blames her.

The little people, I am afraid of a honey-juiced, self-confident, unrepentant leader.

END

Source 丨Laussky Finance

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