In recent years, some foreign brands have withdrawn from China's production lines like rushing to the market, including the well-known electrical tycoon Panasonic.
If you want to say why Panasonic evacuated, there may be a lot of reasons, but this is like a "breakup drama", each with its own reason.
So what should our Chinese domestic brands do? How should we "take over the baton"?
1. Why did Panasonic withdraw from the Chinese production line?
Panasonic, the electrical giant, is in the Chinese market is infinitely beautiful, and as soon as its name sounds, everyone gives a thumbs up.
However, recently Panasonic plans to withdraw the production line in Guangzhou, which is really surprising.
What is it that makes Panasonic so ruthless?
It turned out that the Japanese side was too conservative about high-end technology, just like Scrooge, holding on to those precious technologies tightly and not letting go.
In this way, Panasonic's production line in China seemed a little "redundant", so they gritted their teeth and stomped their feet, and decided to evacuate Guangzhou.
In fact, it is no wonder that Japan is conservative, and high-end air conditioning compressor technology plays a vital role in the performance and efficiency of air conditioners.
Japan is a leader in this field, with numerous patents and core technologies
Therefore, it is reasonable to be reluctant to easily leak technology to other countries or regions.
In addition, the continuous escalation of the Sino-US trade war in recent years has brought great challenges to the operation of foreign brands such as Panasonic in the Chinese market
This makes the already costly production line even more unaffordable.
In response, companies such as Panasonic have had to consider moving production lines back to Japan or to other lower-cost regions.
Of course, this decision is undoubtedly a difficult choice for Panasonic.
After all, the Chinese market has always been an important position for them, not only with considerable sales, but also with high consumer recognition of the Panasonic brand.
Moving back to Japan is an option, but labor costs in Japan are relatively high, which will also increase production costs.
Another option for Panasonic is to move production to other lower-cost regions, such as Southeast Asia.
The labor cost in these areas is relatively low, and the rapid economic development in recent years and the continuous improvement of infrastructure construction have provided good conditions for foreign-funded enterprises to settle in.
Whichever option you choose, Panasonic will need to conduct extensive market research and risk assessment.
In fact, for Panasonic, the adjustment of the production line is not only to deal with the impact of the Sino-US trade war, but also part of their global strategic layout.
Panasonic needs to constantly adjust and optimize its production layout in order to continuously adapt to the needs and changes of the market.
What impact will the withdrawal of Panasonic have on China's state-owned brands?
For a long time, the Panasonic brand has occupied a market share in the Chinese market that cannot be ignored.
With advanced technology, rich market experience and brand influence, they have won the favor of many consumers.
Panasonic's withdrawal has undoubtedly brought a certain shock to the Chinese market.
This may be confusing and worrying for many consumers, after all, foreign brands such as Panasonic have penetrated into consumers' daily lives in the past few days.
Speaking of the leading position of Japanese brands in high-end air-conditioning compressor technology, our domestic brands are really a bit stressful.
As soon as consumers hear "Made in China", they may mutter: "Hey, can this domestic product work?"
Therefore, our Chinese enterprises must act quickly to improve their technical level and product quality, so that consumers are impressed.
Of course, challenges often come with opportunities. Panasonic's withdrawal from the Chinese production line also provides an opportunity for China's domestic air conditioning brands to replace foreign brands.
This is not only a redistribution of market share, but also a good time to enhance brand influence and competitiveness.
Chinese companies can seize this opportunity to accelerate the pace of technology research and development and market expansion to enhance their competitiveness.
In terms of technology research and development, Chinese enterprises can learn from the experience of advanced countries such as Japan in high-end air conditioning compressor technology.
Strengthen cooperation and exchanges with international advanced enterprises, introduce and digest advanced technology, and improve their own technological innovation capabilities.
In terms of quality control, Chinese enterprises should do a reliable quality management system, which is like setting a "tight mantra" for themselves, and always remind themselves to be strict and rigorous.
When implementing quality standards, you have to show the strength of "not rubbing sand in your eyes", and you can't be sloppy at all.
In this way, the quality and performance of our products can be comparable to the international advanced level, so that consumers all over the world give a thumbs up and say: "Yo, this Chinese product is really good." ”
We must always remember that quality is the "golden signboard" of the enterprise, and we must cherish and polish it well.
Only in this way can we attract more consumers' attention and purchase, so that our products can shine in the market.
Therefore, Chinese enterprises, come on, let quality become our brightest business card.
Third, without Panasonic, we still have countless Panasonic
In our Chinese home appliance market, there are so many air conditioning brands that they are like stars in the sky, and they can't be counted.
These brands have their own strengths, some rely on innovation, some rely on quality, and some rely on craftsmanship, anyway, they are all good.
There is a name that has to be mentioned here, and that is Gree Electric Appliances.
Gree Electric, as a leading enterprise in China's air-conditioning industry, has always been at the forefront of the industry with its excellent technical strength and innovation ability.
It is not only a brand, but also a business card of China's manufacturing industry, showing China's strength and achievements in the field of high-end manufacturing.
"Mastering the core technology" is the slogan of Gree Electric Appliances, and it is also its persistence and pursuit over the years.
The performance of Gree Electric in energy conservation and environmental protection is really a thumbs up.
They actively responded to the call of the country and launched a series of high-efficiency and energy-saving air conditioning products, which simply brought a cool and environmentally friendly "gift package" to our lives.
The performance of Gree Electric in terms of intelligent control is also eye-catching.
For example, if you are out shopping and suddenly remember that you forgot to turn off the air conditioner at home, you only need to take out your mobile phone and make the air conditioner at home turn off immediately.
Of course, the product stability and high efficiency of Gree Electric are also amazing.
It's as hot as an oven in summer and as cold as a refrigerator in winter, but Gree Air Conditioner can send you warmth and coolness steadily.
This is because Gree's products have undergone a series of strict quality tests and tests, and they are not sloppy at all.
In this way, whether you are in the high temperature in the desert or the low temperature in the Arctic Circle, Gree air conditioner can be driven steadily like an old driver, bringing you a comfortable experience.
Speaking of Gree Electric's after-sales service, it is really a good boast, their service is meticulous.
Whether it is product installation, repair or maintenance, Gree Electric Appliances can provide professional and considerate services.
It can be said that Gree Electric is not only a leading enterprise in China's air-conditioning industry, but also the pride of China's manufacturing industry.
Midea Group is not inferior, it is really a clear stream in our Chinese home appliance industry, and it is a dream linkage between art and technology.
I believe that as soon as the United States is mentioned, the domineering slogan immediately pops up in everyone's minds - "Let the world fall in love with Made in China".
This is definitely not a simple slogan, but an affectionate confession written by Midea Group to global consumers for so many years.
The design of Midea air conditioning can be said to be a perfect blend of elegance and humanity.
In this era of paying attention to appearance, the appearance design of Midea air conditioner is undoubtedly attractive.
Simple and stylish, whether it is hung on the wall or standing in the living room, it can become a beautiful landscape.
And more importantly, Midea air conditioner does not ignore the humanized design while pursuing beauty.
For example, its remote control is easy to use, making it easy for even the elderly and children to get started.
Moreover, Midea air conditioners also have a variety of intelligent modes, which can automatically adjust the temperature and wind speed according to the needs of users, truly achieving both comfort and beauty.
In addition to the exterior design, Midea air conditioners also do a good job in terms of intelligent experience.
It can be remotely controlled through the mobile phone APP, whether you are at home or out, you can control the temperature of your home anytime and anywhere.
Midea air conditioner also has a voice control function, you just need to say what you need to it, and it will do it for you immediately.
This intelligent experience not only makes people's lives more convenient, but also makes air conditioners smarter and more humane.
Haier air conditioner is a model of user experience-oriented, adhering to the concept of "user-centered", providing intelligent and personalized solutions to meet the diversified needs of different users.
In addition,Hisense air conditioner is a science and technology expert,Thinking about how to innovate all day long,How to make product performance better。
Daikin air conditioner is a "technology stream" from Japan, and inverter technology and quality management are its specialties.
Yuanda air conditioning, green energy solutions play a good game, energy conservation and emission reduction performance is outstanding, it is simply an environmental protection angel.
Hitachi air conditioner has a long history like old wine, the product is efficient and stable, and the intelligent control system is even more outstanding.
Mitsubishi Heavy Industries Air Conditioner, with a background as a heavy industry manufacturer, has super refrigeration capacity and durable performance, and is simply a "tough guy" in the air conditioning industry.
Lejing air conditioning, cost-effective, occupies a place in the market, is the "civilian hero" of the air conditioning industry.
These air-conditioning brands have their own characteristics and highlights, like the "eight immortals crossing the sea, each showing their magical powers" in the air-conditioning industry.
Panasonic's withdrawal from the Chinese production line has undoubtedly brought challenges and opportunities to China's domestic air conditioning brands.
In the face of this change, Chinese enterprises need to seize the opportunity to strengthen scientific research and brand building to enhance their competitiveness.
Resources:
Japan's Sankei Shimbun: 2023-06-22"Panasonic will shift the production of mid-range and above air conditioners from China"
State Grid of China: 2023-05-19"2023 China Household Appliance Technology Conference: Scientific and Technological Innovation Empowers High-quality Development"
Gree Air Conditioner Official Website: "44 "International Leading "Technologies"
IT Consulting: 2023-06-23"It is reported that Panasonic spent 10 billion yen to withdraw the mid-to-high-end air conditioning production line to Japan, and previously reached a strategic cooperation with Xiaomi"
The Paper: 2022-08-04"Panasonic air conditioner offline share is only 0.27%, and Japanese brands are collectively marginalized"
Marketing & Marketing 2024-02-28 14:11 "The Style of China's Top Ten Brand Air Conditioners in 2024"
Scientific knowledge points2023-07-10 "Japan controls high-end air-conditioning compressors, Panasonic will withdraw the production line, domestic substitution will not work"