Mother's Day, 520, Xiaoman... In May, the pampering moon came with love, and the topic of #Bring down the kitchen temperature # on Weibo has attracted the attention of users, with more than 140 million readings, and the topic calls for every family's kitchen to no longer be troubled by high temperatures, so that the kitchen is no longer hot for a person, and create a more comfortable kitchen environment together, so that coolness and love accompany each other.
In order to end the high temperature of summer kitchens with love, Midea's kitchen air conditioning series products have attracted attention
With the improvement of the level of mass consumption and the importance of the quality of home life, people yearn for a more comfortable and beautiful home space, and how to solve the pain points of high temperature and stuffiness in the kitchen has also become the focus of more and more users. In order to solve the pain points of users and bring users a more comfortable kitchen environment, Midea has launched the "Kitchen Cool" kitchen air conditioning series products to unlock the cool experience of home kitchens.
According to data from Giant Engine, in July 2023, Douyin's playback volume of "kitchen air conditioning" reached a peak, with a year-on-year increase of 4,802% by October 2023. Correspondingly, up to now, the household penetration rate of kitchen air conditioning is only 1%, and the huge market gap is also promoting the reform and upgrading of the air conditioning industry.
Through continuous innovation and research and technical research, Midea has brought a series of kitchen air conditioner products, which have the three characteristics of "good installation, fast cooling, and anti-fume".
The three products, FG100, XD200 and XD300, are smaller in size and easier to install, and are available in both embedded and ceiling-mounted options to fit the scene-based design. The star model (built-in FG100, ceiling-mounted XD200) has a large cooling capacity of 3550W, and the popular model (ceiling-mounted XD300) also has a cooling capacity of 3020W, which can quickly cool down the kitchen.
In response to the user's daily worries about the pain point of not being clean, the panels of this series of products are made of oil-resistant materials, which not only are not easy to adhere to the oil smoke, but also only need a damp cloth to wipe it clean for daily cleaning. Among them, the embedded FG100 adopts the "bionic silkworm cocoon filter" which can effectively intercept up to 90% of the oil smoke, and the ceiling XD200 and XD300 are equipped with a 60 mesh high-density metal filter to intercept oil smoke more efficiently and make the machine more durable.
Create products with ingenuity to protect the beautiful air in the kitchen with users
In recent years, as kitchen air conditioners have entered the field of vision of consumers, Midea has played a pioneering role in accelerating the maturity of categories and building consumer minds, and was awarded the "2024 Recommended TOP Brand of Kitchen Air Conditioners" at the 2nd China Kitchen Refrigeration Industry Summit Forum in 2024, continuing to demonstrate its brand leadership.
How to fight oil smoke in the kitchen environment is often one of the most concerned issues for users. To this end, Midea kitchen air conditioner adopts the design of anti-fume from the inside out, and the panels, copper pipes, electric control boards, fins, etc. are all designed to prevent oil smoke to protect the air conditioner for long-term durability.
It is worth mentioning that the patented graphene ultra-thin coating technology used in Midea's kitchen air conditioner fins was reported in the journal Nature, which has excellent oleophobic properties, and can be used with condensate to take away the oil smoke on the fins silky and prevent the oil smoke from adhering to the fins and causing corrosion.
Let the kitchen no longer be hot for one person, and Midea kitchen air conditioning opens a new life in the kitchen
For a long time, Midea has been committed to serving as a technology leader in the domestic air-conditioning industry, empowering the industry with high-quality development, continuously improving users' home life experience, keenly aware of users' pain points, and taking the lead in launching Midea's "Kitchen Cool" kitchen air conditioner. Midea is promoting the market transformation of innovative technology products such as kitchen air conditioners, creating new products and new experiences to increase consumer recognition, continuously accelerating the cultivation of new growth points in the air conditioning industry, and effectively boosting the consumption vitality of the home appliance market.
May is the month of pampering, and love is ongoing. Midea's "Kitchen Cool" kitchen air conditioning series products bring love and coolness into thousands of households, allowing users to have a better kitchen air experience.