On May 9, 2024, the "TA Influence" Global E-commerce KOL Marketing Conference hosted by Yimeishang was successfully held in Hangzhou, at which Mr. Huang Tao, Chairman of Beauty Beauty and founder of Yurongchu, delivered a speech on the theme of "Looking at the Innovation and Development of the Beauty Industry from Emotional Skin Care".
In Huang Tao's view, with the improvement of women's social status, the social and life pressures they need to bear gradually increase, and due to the differences in women's physiological and psychological structures, they are more likely to have negative emotions. Studies have found that when the human body falls into a state of anxiety and negative emotions, it will secrete the stress hormone cortisol, and when it reaches a certain height, it will destroy the integrity of the skin barrier, resulting in "emotional sensitive skin", also known as "emotional muscle".
"More and more people are feeling the distress caused by emotional problems, but the deep relationship between emotions and skin health is being ignored by the market." Huang Tao took his own brand Yurongchu as an example to introduce that with many years of brand operation experience in the Chinese market, Beauty Beauty Cosmetics aims at the emotional skin care track and provides a more accurate solution to the sensitive skin problems caused by negative emotions for Chinese women.
It is understood that there are a large number of papers and studies in the Western academic community that prove that saffron has antidepressant effects and it is found that saffron can inhibit the gene expression of enzymes related to cortisol synthesis, thereby affecting the synthesis of cortisol in the skin. Focusing on emotional sensitivity, Yu Rongchu, a skincare brand with Chinese characteristics, has taken this Chinese herbal medicine as the core ingredient and upgraded the saffron rejuvenating series through cellular callus technology. Among them, it is recommended by Yi Nengjing, Wu Qianyu, Wang Yan and other stars that saffron rejuvenating essence oil is based on saffron as the core ingredient, with trifolium ghost needle grass, forming a repair + anti-aging combination, and the precious white meadowfoam seed oil as the base, and saffron essence to form a CP combination of repair and anti-aging, aiming to provide modern women with dual care for mood and skin.
"Yurong Chu will provide multi-faceted solutions for skin problems such as emotional sensitive emotional skin." Huang Tao said that under the condition of being able to meet the basic skin care needs, he continued to expand the product matrix, and successively launched a number of new products in multiple sub-categories including essence oils, creams, water lotions, masks, lipsticks, etc., as well as oral line products such as saffron candy and saffron tea.
Huang Tao believes that Yurongchu can truly realize the brand concept of "nourishing emotions internally and nourishing skin externally", starting from multiple dimensions, and telling a "Chinese-style" emotional skin care story with heart, escorting the beautiful state and life of Chinese female consumers.
About Beauty Beauty: Founded by Huang Tao, Huang Mei is a leading cosmetics online retail service provider in China, on the one hand, it brings global high-quality products to Chinese consumers through hand in hand with international beauty groups; On the other hand, in response to the emerging new consumer needs of the market segment, Beauty Beauty has continued to incubate its own brands to fill the gap in the market, and has incubated and launched its own brands such as Meiyitang, Yurongchu, Aibeimeng, "Xunwei Archive", Xuhuan, and Momoup.