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(Source: All content stated in this article is based on reliable sources, and is repeated at the end of the article)
Panasonic, as a Japanese multinational company, is all over the international market, among which Panasonic air conditioning compressors dominate the Chinese market, but it is such a brand, but it suddenly announced its withdrawal from the Chinese production line in 2023.
At the same time, without this technology, Chinese people began to think about whether Chinese companies would face the problem of "stuck necks" and whether domestic production could replace it.
Development process
In 1987, Panasonic shifted from exports to joint ventures, and established its first joint venture company in China for the first time, and then extended to 59 joint ventures for communication equipment and home appliances.
The reason why Panasonic was able to quickly take root in China is due to its long history.
In 1918, under the leadership of Konosuke Matsushita, Matsushita Electric was officially established, but at the beginning of its establishment, Matsushita Electric faced many difficulties, such as technical and financial problems.
However, Matsushita Electric did not give up, but started with small parts such as light bulbs, and in 1922, it established its headquarters factory in Japan.
Since then, Matsushita Electric began to specialize in the production of various electrical appliances and quickly occupied the Japanese market, but Panasonic Electric has a long-term vision, and when the Japanese market cannot be satisfied, it begins to look at the international market.
Therefore, since 1952, Matsushita Electric has been cooperating with companies from various countries, and this move has strengthened Matsushita's position in the international market.
Because of this, in 2020, Panasonic will step into the ranks of the world's top 500 companies, you know, the strength of the world's top 100 companies is definitely not weak, and there must be something outstanding in the product.
In fact, as a century-old brand enterprise, Panasonic is very strict in product quality and considerate service.
Because of its unique advantages, in 1978, Panasonic began to cooperate with Chinese companies to import a large number of its products to China.
However, it is worth noting that Panasonic only officially began to establish a factory in China in 1987, and it has been exported for such a long time.
It can be seen from here that Panasonic attaches great importance to the market situation, especially in China after the reform and opening up.
Later, Panasonic saw that the company's products were selling well in the Chinese market and making a lot of profits, so it began to gradually introduce production lines to China, including compressors.
In 1993, Panasonic reached a cooperation agreement with Guangzhou Wanbao Group, which marked the joint research and production of compressors.
It has to be said that Panasonic's move also made it begin to take deep roots in China, and in just a dozen years, the output of compressors reached more than 9 million units.
In the eyes of the company at that time, Panasonic was undoubtedly the fastest growing, and the main reason for this was its popularity in the Chinese market.
You must know that the air conditioner of the Chinese brand was not very advanced at that time, on the other hand, Panasonic air conditioner is not like this, it is far more advanced than domestic air conditioner, making Panasonic air conditioner occupy the Chinese market in a short time.
According to statistics, in 2007, China accounted for nearly a quarter of the 200 million air conditioning compressors sold by Panasonic.
It is no exaggeration to say that many companies regard Panasonic compressors as the original production core, and in order to improve the quality of air conditioners, companies will spend a lot of money to buy Panasonic air conditioning compressors.
So, this can't help but make people curious, what is so special about Panasonic compared with domestic brand air conditioners?
Advantageous situation
Nowadays, any brand of air conditioner is inseparable from the compressor, in other words, the compressor is the "heart" of the air conditioner, without this core support, the air conditioner can not run at all.
Whether it is a Panasonic air conditioner or a domestic brand, its operating principle is the same, and most of them are inseparable from the four steps of compressor, condenser, throttling device and evaporator.
It is worth mentioning that in the case of cooling or heating, the order of these four steps is different, speaking of which, some people may ask, the same working principle, why Panasonic air conditioner is so popular in China?
This needs to start from the details, each product, when the overall quality can be guaranteed, the company will focus on the details of the product.
And Panasonic air conditioning is like this, all along, Panasonic has been very strict with the quality control of air conditioning, and this drama has done a good job in some details compared with other brands.
For example, from the noise and vibration, you can see the details of Panasonic, compared to ordinary air conditioners, after a period of use, there may be noise and loud noises one after another, which makes people feel extremely irritable.
Especially for the working environment, it needs to be quiet, and the noise and vibration of the air conditioner just break this situation.
On the other hand, this does not happen to Panasonic air conditioners, and the noise and vibration are very small, giving people a comfortable experience.
Based on this situation, as soon as Panasonic air conditioners were launched in China, they were loved by many people and flocked to buy them.
Since the noise and vibration are very small, it is related to the stability and speed of the air conditioner, and you must know that the operation of the Panasonic air conditioning compressor is in a smooth fluctuation, that is, low frequency and high frequency.
But in fact, although many brands emerged in China at that time, such as the well-known Midea, Haier and Gree.
However, in terms of technology, it still has certain defects with Panasonic, including the stability of operation, so domestic brand air conditioners are constantly improving while selling.
In terms of speed, Panasonic air conditioning compressors rotate very fast, for example, in the refrigeration process, it only takes a few minutes to fill the room with cold air, and the same is true for heating.
It can be said that when the domestic air conditioning brand is developing, Panasonic air conditioning has been at the forefront.
At the same time, at that time, Panasonic air conditioners also had functions that other brands of air conditioners did not have, through the principle of nanoyi, the dust in the air was further disposed of, so as to emit fresh air.
With the combination of these functions, Panasonic air conditioners are closer to people's lives and provide more convenience.
The product can be promoted, in addition to its own quality, the more important thing is the service, and Panasonic has achieved these points.
However, what many people didn't expect was that even if Panasonic air conditioning was so popular in China, there was a time when the curtain would come to an end.
Just in 2023, Panasonic announced the withdrawal of Guangzhou's mid-to-high-end air conditioning production line from China, which attracted great attention from netizens.
Cause-effect
You must know that Panasonic air conditioners have existed in China for many years, and the sudden withdrawal has left netizens wondering.
In this regard, many netizens began to discuss on the Internet, some people think that Panasonic has made enough money in China, but the vast majority of people feel that Panasonic cannot develop in China.
Many have speculated that it may have been a combination of factors that forced Panasonic to make this decision.
The first is market competitiveness, today is different from the past, Panasonic in the entry into China quickly exploded, thanks to the market situation at that time, especially the air conditioning industry.
At that time, China was in a period of reform and opening up, and all aspects of the economy were gradually developing, and the same was true of air conditioners, although domestic air conditioners had begun to be sold in the market, but compared with Panasonic, they still needed to be improved.
In addition, at that time, there were not many air conditioning brands in the market, and the competitiveness was not large, which was one of the reasons why Panasonic wanted to gain a foothold in China.
The competitiveness is small, the cost is recovered, and the profits earned will be more, but this is only limited to the past, and now it is different, and domestic air conditioning brands are emerging in an endless stream, and the quality can also be better guaranteed.
In this case, the competitiveness of the domestic market has become very fierce, and in the concept of many consumers, not only Panasonic air conditioners can be purchased, but also other domestic brands.
Of course, the main reason is that Panasonic is only concerned with quality issues, so as to ignore other factors, such as sales promotion, etc., compared with domestic brands, Panasonic is still relatively weak in this regard.
Since you can't compete for domestic brands and can't make money, you naturally need to evacuate.
Then there is the price problem, whether it is a physical store or online shopping, if you observe carefully, you will find that the average price of Panasonic air conditioners is stable at about six or seven thousand, and even ten thousand.
But domestic air conditioners are different, although some prices are sold for more than 10,000, but on average, only about three or four thousand.
Judging from the price of the two, consumers are more inclined to cheap, it can be said that now domestic air conditioners are not low price and bad quality, but have begun to turn to low price and high quality.
Of course, we can't rule out some low-priced, poor-quality air conditioners, after all, only in the minority.
Nowadays, a medium-priced domestic air conditioner does not have too many problems when used for a long time.
Although Panasonic air conditioners are expensive and the quality can be guaranteed, for the vast majority of people, they still choose to be cheaper.
Finally, after the outbreak of the epidemic, the domestic market was affected, and many companies also stopped work, and the same is true for Panasonic air conditioning production.
During that time, the capital was monopolized, the products could not be sold, and it was easy to cause a loss, even after the epidemic, Panasonic could not recover the situation, and in order to reduce the pressure, it could only transfer a small part of the industry.
However, then again, after Japan withdraws the air-conditioning compressor production line, can domestic production be replaced?
In fact, the evacuation of Panasonic air conditioning compressors does have a certain impact on China, but if you look at the overall situation, it is basically stable and will not be "stuck", why do you say so?
Nowadays, there are many domestic brands, the most prominent of which is Gree, in recent years, Gree has been improving the technology of air conditioning, and the function is becoming more and more powerful.
Gree has made remarkable progress in the compressor, ensuring the life and durability of the compressor.
Of course, other brands of air conditioners are also good, such as Midea, Haier, etc.
But if it is said that it is impossible to completely replace Panasonic in a short period of time, but from the perspective of today's development, I believe that it can be done in the future.
Author's point of view
Panasonic and domestic have their own advantages and disadvantages, although Panasonic made such a move, but this also brings some enlightenment to the development of China's air conditioning, innovation is the trend of the new era.
[Disclaimer] The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy, no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!
Reference: Look at the news, go with China (2)丨"If you can't gain a foothold in China, Panasonic may not be able to do it in 30 years", December 2018
https://www.toutiao.com/article/6635919559146603015/?channel=&source=search_tab
China State Grid, mid-to-high-end production lines withdraw How will Panasonic air conditioning plan the Chinese market?June 2023
https://www.toutiao.com/article/7250054387010208259/?channel=&source=search_tab