Speaking of some of the more famous entrepreneurs in the mainland, everyone should think of more famous and successful people like Ma Yun, Ma Huateng, Zhang Yiming, Liu Xiaopeng, ren Zhengfei, and their company's products have also brought great changes to people's lives. However, everyone should also find that most of the more famous entrepreneurs like these are men. If you talk about women, it seems that the only thing that can be remembered is Dong Mingzhu of Gree. She not only has a great prestige in Gree, but also in the entire business world, Dong Mingzhu is also very famous. Dong Mingzhu's biggest characteristics are: intimidating peers, intimidating opponents, intimidating leaders, intimidating shareholders, intimidating barbarians, intimidating partners, Dong Mingzhu seems to be no one afraid, so the outside world has also given him a title called Iron Lady.
Dong Mingzhu is now 65 years old, but in the minds of most people, he is definitely a bad character.
▲Dong Mingzhu
"Iron Lady" Dong Mingzhu
In fact, Dong Mingzhu at the beginning was not like this. At the beginning, Dong Mingzhu worked in the government unit, and his life was still relatively plain at that time. After the age of 36, Dong Mingzhu's life seemed to be hanging on. Joined the Haili air conditioning factory, as a small employee at the bottom, the monthly salary is very low. More importantly, Dong Mingzhu's first job at The Haili air-conditioning factory was to face the mess of employees who had left their jobs. And this incident also had a great influence on her later style of doing things, and in the future, she has always insisted on paying first and shipping later in her business path.
▲Iron Lady
When Gree air conditioners first began to sell, the whole process was very difficult. Before that, such a model had never existed. But Dong Mingzhu is not a person who gives up lightly, it is her persistence that has slowly opened up the market. Coupled with the fact that Gree's after-sales service is very high-quality, it has gradually made a certain reputation in the industry, and sales have slowly gone up. But when Dong Mingzhu was forty years old, Gree employees resigned en masse, and at this time, all the pressure was given to Dong Mingzhu. How do I solve this problem? It was also at this time that Dong Mingzhu opened his life, and the first one was his opponent, Gome Electrical Appliances. At that time, in order to seize more of the market, Gome Electrical Appliances chose to reduce prices and sell, which disrupted the development of the market to a certain extent, so Dong Mingzhu unceremoniously opened up and said that he would not continue to cooperate with Gome Electrical Appliances.
▲Go to the sea to do business
And such a very principled behavior also makes Gree go better and better. In 2015, Dong Mingzhu openly poached Oaks again, and won 16 lawsuits from 2016 to 2018.
The third thing that was intimidated was the air conditioner of the United States, Dong Mingzhu's false advertisements for the United States, such as what is one kilowatt-hour electricity per night, these nonsense words are also directly opened in public. This also includes malicious poaching and infringement, which are actually not uncommon to intimidate opponents. But there are not many people as fierce and fierce as Dong Mingzhu. However, it is also this series of behaviors that makes Gree more and more concerned. The stock price of Gree Group is also rising. For a long time, Gree was the first to occupy the entire market share.
Never shy away from doing the right thing
Dong Mingzhu has always been an image in the entire industry that is not afraid of heaven and earth. But he has always had great respect for Ren Zhengfei and called him Big Brother. As we can see, Huawei's own development is also very powerful. Ren Zhengfei attaches great importance to research and development and innovation in the process of enterprise development. This is incompatible with Gree's philosophy. Gree has always attached great importance to core technology, and will spend a lot of money to use the field of technology research and development.
▲Huawei
It can be said that Dong Mingzhu and Ren Zhengfei both have their own corporate responsibilities and social responsibilities, probably because their personalities are somewhat similar, so although Dong Mingzhu is "afraid of the world", he has never been afraid of Ren Zhengfei.